The sales of the U.K. sector of Engine Group is set to be sold to communications group Next15. The sale has been ongoing for several months since Sky News first reported that its owners, Lake Capital, had appointed bank Lazars to find a buyer for the U.K. business with an asking price of around ?100…
The basketball star plugs the GMC Hummer EV Edition 1 pickup in ad debuting during NBA All-Star Game and as EV marketing battles intensify.
Ogilvy associate creative director Joel Arzu knows we live in an era largely defined by data, but he also has a firm belief that numbers don’t have to dictate the work brands create. “My ideal clients understand the importance of both data and human emotion,” the Chicago-based creative says. “They know that a brand needs…
(TrendHunter.com) British engineer and designer Douglas Windeler has launched a Kickstarter campaign for his latest innovation: a modular, magnetic multi-tool that can be stacked (i.e., customized) to cater to a user&#…
Atlanta agency Six Degrees is gaining traction with high-profile celebrity campaigns. The duo that founded the agency in 2018–Brian “Bwrightous” Wright and Desmond Attmore–have worked with brands like Foot Locker, SoundCloud and Amazon Music. They’ve done it, they say, without ever having to pitch business in the traditional way. The two met at Morehouse College…
Examining the endorsement potential for Eileen Gu, Chloe Kim, Nathan Chen and other Winter Olympics standouts.
(TrendHunter.com) The increasing amount of time that many professionals are spending at their workstation has bolstered demand for customization products to give a desktop a bit of additional flair, which is what&#…
Kevin Durant narrowly missed being a Portland Trail Blazer in 2007, when the team selected Greg Oden just ahead of him as the top pick in the NBA Draft. Fifteen years later, Durant is a different kind of trailblazer: one of the top athletes in the world, to be sure, but also an entrepreneur and…
The Ad Council’s PSA encouraging STEM careers for girls debuts during Super Bowl LVI, featuring ‘Today’ show anchors in a humorous dream sequence.
Young Dolph Lundgren lies about having used Old Spice Sweat Defense—and his deception proves useful.
Havas Media Group (HMG) has promoted Greg James to global chief transformation officer. He will begin the new role immediately. James joined Havas more than 15 years ago and most recently served as HMG’s global chief strategy officer. His ideas shifted the media group’s focus on new areas, including the network’s Meaningful Media proposition and…
Reddit will roll out new image editing tools for iOS next week, enabling Redditors to crop, rotate or markup images with text, stickers, or drawings. These tools will be extended to Android soon. Moderators on Reddit can now choose to review posts from people who aren’t trusted members of their community yet before they go…
An internal investigation found that a top executive, Allison Gollust, had extensive communications with then-Gov. Andrew Cuomo.
The CEO of 5WPR apologizes for ‘lack of transparency’ about Everything-PR, where he promoted his firm and clients and bashed his rivals.
The wine industry is no longer just for the wine snobs. Instead, many different creators are catering to many different kinds of consumers, from connoisseurs to casual sippers. That’s what wine brand 19 Crimes is focusing on: the idea of bringing more people into the wine space with unique technological experiences. To continue its celebrity…
Also, Small Agency Awards submissions are open and a mini-roundup of V-Day campaigns you might have missed.
Premium tequila and mezcal brand Lobos 1707 is continuing to build on its identity and mission of inclusiveness with the launch of its latest campaign, “Build a Bigger Table: All for the Pack.” The new creative spot is an extension of the brand’s Build a Bigger Table movement, which emphasizes inclusivity and invites others to…
In honor of Black History Month and the Lunar New Year, Shutterstock has partnered with Pocc (People of Culture Collective) to offer six grants totaling $6,000 to artists from Black and East and South-East Asian backgrounds. Three grants of $1,000 will be awarded to Black visual and music artists living in the United States, while…
MLB Players Association teams up with the Influential marketing agency amid the lockout.
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