Dec
10
Peloton responds to shocking 'Sex and the City' character death
Posted in: UncategorizedA Peloton spokesman said in a statement that it knew its product would be used in the show, but not the storyline.
Dec
10
Moët: Enjoy the best moments with yours
Posted in: Uncategorized
This poster represent the freshness and glamor of Moët’s champagnes. Through distinctive ingredients of the brand, the proposal seeks to attract the public through a dynamic and elegant composition.
Dec
10
eMAG: Add Favorites to favorites – Read between the lines
Posted in: Uncategorized
Sometimes when they tell you “it can wait”, this is exactly the gift they want right now. This Christmas it’s time to read between the lines and give your loved ones a meaningful gift.
“Add to Favorites for your favorites” is an eMAG series that encourages people to pay more attention to the signs their loved ones give. What they look like, how they feel, how they behave. What they say and what they don’t say. It’s the way to choose truly meaningful gifts, the ones that would make people really happy.
Dec
10
Twitter Tests Revamped Explore Tab With a Focus on Video
Posted in: UncategorizedIf imitation is the sincerest form of flattery, TikTok should be very flattered by Twitter’s test of a revamped Explore page. The test–available to some English-speaking users on both Android and iOS in several countries–turns Explore into a TikTok-like feed of videos, even using the video creation platform’s For You name. *checks Explore tab* If…
Dec
10
Digital Creators’ Influence Is Growing in the Fashion World
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton urges brands to discover and recognize the work of digital creators. Below, in her own words, she says the metaverse is the space to watch. The challenge…
Dec
10
Snap, Alter Agents Study How Immersed People Become in AR Experiences
Posted in: UncategorizedPeople show high levels of immersion when engaged with augmented reality experiences, according to the results of international research conducted by Snap Inc. and Alter Agents. Snap said in an email, “When we talk about ‘immersion,’ we’re referring to a neurological state based on a person’s relative level of attention and emotional connection. When people…
Dec
10
McDonald’s quietly enters the metaverse
Posted in: UncategorizedThe fast-food giant is partnering with OfflineTV.
Dec
10
Adote um Gatinho: Cats In A Box
Posted in: Uncategorized
During pandemic, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting COVID-19 to humans. Because Adote Um Gatinho is an NGO that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
So, we invited people to think about cats adoption, with an emotional and yet funny approach. Using beautiful illustrations and a colorful and happy mood for a sensitive theme, and taking advantage of the relationship cats have with cardboard boxes.
Dec
10
Edelman Criticized for Work With Oil Companies
Posted in: UncategorizedEdelman has worked for Exxon Mobil and Shell while making strong public statements in favor of environmental sustainability. At a recent companywide meeting, employees had some sharp questions.
Dec
10
WhatsApp e Porta dos Fundos se juntam em campanha para combater golpes na plataforma
Posted in: Uncategorized
O WhatsApp anunciou uma parceria inédita com o Porta dos Fundos para uma campanha multiplataforma que transforma conteúdo educacional em humor e convida os usuários a ficarem alertas para golpes na plataforma. A primeira esquete da campanha já está no ar. Chamado “Golpe“, o vídeo tem roteiro de Matheus Mad, direção de Zaga Martelletto e …
Leia WhatsApp e Porta dos Fundos se juntam em campanha para combater golpes na plataforma na íntegra no B9.
Dec
10
Meta aumenta o controle de criadores sobre comentários em conteúdos
Posted in: Uncategorized
Meta (antigo Facebook) está aumentando o controle que os criadores têm sobre as interações do público em seus conteúdos. Segundo o Adweek, a empresa começou a testar uma ferramenta chamada Moderation Assist, que é semelhante à Admin Assist disponível para grupos. A nova ferramenta traz a opção “ocultar” agora disponível ao lado de todos os …
Leia Meta aumenta o controle de criadores sobre comentários em conteúdos na íntegra no B9.
Dec
10
Tribunal no Reino Unido volta atrás e autoriza extradição de Julian Assange para os EUA
Posted in: Uncategorized
A corte de apelações do Reino Unido reverteu nesta sexta-feira (10) uma decisão que impedia os EUA de extraditar Julian Assange do país. De acordo com a Associated Press, a manobra logicamente abre margem para que o fundador do Wikileaks seja “devolvido” ao território estadunidense, onde encara acusações de espionagem pela publicação não autorizada de …
Leia Tribunal no Reino Unido volta atrás e autoriza extradição de Julian Assange para os EUA na íntegra no B9.
Dec
10
Meta Gives Creators More Control Over Comments on Their Content
Posted in: UncategorizedMeta is giving creators on its platform more control over how people interact with their content. The hide option is now available next to all comments, so they can be hidden with one click. All hidden comments can be viewed in a single place by changing the comment filter view on a post. For creators…
Dec
10
Natura lança quiz para ajudar na escolha dos presentes de Natal
Posted in: Uncategorized
Pensando em ajudar os consumidores na missão de presentear quem se ama no Natal, a Natura lançou o “Quiz de Natal Natura”, ferramenta para ajudar clientes e Consultoras de Beleza Natura a escolher o presente natalino ideal de acordo com o perfil de quem vai recebê-lo e dentro da faixa de preço desejada. A experiência …
Leia Natura lança quiz para ajudar na escolha dos presentes de Natal na íntegra no B9.
Dec
10
Why Levi’s Backed an Anti-Gender Bias Protest for Young Women in Russia
Posted in: UncategorizedIn protest of how young women are expected to look and behave by Russian culture, apparel brand Levi’s has been supporting a silent protest campaign–printing messages of defiance on the inside of t-shirts. In a country where demographics face stereotypical expectations, the fashion brand is enabling young women to demonstrate their individuality through the “#OnTheInside”…
Dec
10
10 best celebrity ads of 2021
Posted in: UncategorizedPlenty of ads featured famous stars; these are the ones packed with star power that stood out this year.
Dec
10
Marketing Morsels: Cheez-It’s New Mascot, Oreo Wine, Upcycled Oatly Sweaters and More
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Cheez-It Invented a Mascot Named Prince Cheddward “The @CheezItBowl can’t get more satisfying.” We beg you, hold our beer cheese. Presenting His Royal Cheezness Prince Cheddward. Don’t miss a moment of the Prince’s game 12/29 on…
Dec
10
Retailers like Walgreens and CVS capitalize on vaccine booster traffic—behind the marketing strategy
Posted in: UncategorizedIncentives like temporary memberships and discount programs around COVID-19 vaccinations are helping spur sales and boost brand loyalty for some retailers.
Dec
10
4 ads that starred the Muppets in 2021
Posted in: UncategorizedKermit, Big Bird and the rest of the gang were as relevant as ever in partnership with brands.
Dec
10
Are You Ready To Stir Up Your Digital Routine with Kahlúa?
Posted in: UncategorizedHow bad is ‘digital distraction’ in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- […]
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