Older people are often an afterthought in the world of healthcare, left to an endless cycle of admissions, rehab, appointments, and re-admissions. But Lifespark is a company that wants to revolutionize the way we think about aging. To change the-age-old story.
Following the success of last season’s ‘Gronk Can’t Find His Balls’ campaign featuring NFL superstar Rob Gronkowski, men’s grooming brand Manscaped has again partnered with Director Matt Doyle and his team at Big Brick Productions to produce their latest football-centric series of spots, this time featuring the one and only Marshawn Lynch…….and his shaving savant sidekick, ‘Little Marshawn’.
This year’s campaign again combines Manscaped’s envelope-pushing, irreverent brand of comedy, with one of the NFL’s most enigmatic and uniquely hilarious personalities in Marshawn Lynch. In a series of spots for both the Lawn Mower 4.0, Manscaped’s signature groomer, and the Weed Whacker ear and nose trimmer, Lynch weighs the best way to clean up ‘below his 50-yard line’ before being introduced to the world of Manscaped groomers by his alter-ego ‘Little Marshawn,’ who happens to live on the edge of ‘Big Marshawn’s’ bathroom sink.
As a follow up to the award-winning Signal For Help campaign, the Canadian Women’s Foundation has once again partnered with Toronto-based creative agency Juniper ParkTBWA for another PSA, this time focusing on the responders.
The campaign invites responders to text 540 540, creatively using the numbers based on the viral hand signal. In the video, responders are pledging their intention to become better responders to the Signal For Help, while video projections symbolize the domestic violence they may have been a witness to. It then unveils the number to text to learn how to best respond.
It’s safe to say that 2021 hasn’t been the year anyone expected. Yet again, designers and brands are responding to shared global challenges, but there are distinct undercurrents of revival, possibility and a tentative optimism happening in visual culture. From expressive typefaces that communicate far beyond words to retro color palettes and playful nostalgic nods…
(TrendHunter.com) From fashion-focused metaverses and branded avatars to play-to-earn NFT platforms, the top December 2021 games offer an indication as to what players can look forward to in the world of gaming next…
The former Reese’s brand leader succeeds Jill Baskin, who is retiring.
Diferente do que acontece nas celebrações natalinas na gringa – com muita neve, biscoitos e conversas à beira da lareira -, no Brasil o Natal tem aquela bagunça boa com a família e muita farofada. Para homenagear os brasileiros e mostrar como é a verdadeira festa nas casas pelo país, o Guaraná Antarctica estreia nesta …
Leia Guaraná Antarctica aposta em especial sobre “farofadas” do Natal tipicamente brasileiro na íntegra no B9.
Personalized video messaging platform Cameo and professional network LinkedIn formed quite the unlikely partnership for the holidays. The two platforms teamed up on #LinkedOutOfOffice Carolers, in which LinkedIn members can share their plans to take time off during the holidays in a more festive manner, via song, “by putting the ho ho ho in your…
(TrendHunter.com) The most popular December 2021 toys ignite the imagination, all the while reflecting cultural and societal shifts. Alongside eco-friendly toys that help to repurpose ocean plastic waste, there are…
The Biden administration has challenged the deal over concerns it would harm authors, but the publisher said that argument is a misunderstanding of how the book industry works.
This Ad Age Studio 30 live panel with Quad focuses on the forces shaping the marketing partner of the future, and how intelligence-fueled creativity will make a multidimensional approach the new gold standard.
In Q&A, Stacey Stewart stresses the importance of looking at the totality of a media plan.
Welcome to Business Garden Inn & Suites & Hotel Room Inn.
Papa Johns promotes its Triple Bacon Pizza.
Parece que deu ruim para a Pantone. Segundo comunicado publicado pela Adobe, a empresa revelou que “em março de 2022, as Bibliotecas de Cores Pantone pré-carregadas em Adobe Photoshop, Illustrator, InDesign, Adobe Color e Adobe Capture serão retiradas na próxima atualização do software”. Diante disso, a Adobe avisa que está trabalhando para encontrar uma solução …
Leia Adobe vai remover sistema de cores Pantone do pacote Creative Cloud a partir de 2022 na íntegra no B9.
Following Dr. Mehmet Oz’s official announcement earlier this month that he would be entering the packed Republican U.S. Senate primary in Pennsylvania, Sony Pictures Television has officially pulled the plug on his The Dr. Oz Show. The celebrity physician’s long-running, syndicated daytime show will end its run on Jan. 14. In its place, Sony will…
Gaming universes are developed to offer escapism and to allow players the chance to have experiences their own reality cannot deliver. That may include shooting zombies, winning a Formula 1 Grand Prix or beating all opponents in a fight to the death–but another area where imagination is included can be around the food that characters…
Meta named its replacement for vice president of global business marketing and chief creative officer Mark D’Arcy, who left the company in August, tapping Michelle Klein for the role. Klein assumed D’Arcy’s duties on an interim basis when he left. She has been with Meta for more than seven years, joining the company in September…
(TrendHunter.com) The December 2021 furniture compilation features gravity-defying chairs and modular magnetic cat walls. This month’s list showcases how the furniture industry is helping consumers make the…
(TrendHunter.com) The top December 2021 interactive marketing ideas range from staycation campaigns and holiday concierge services to the release of phygital products, offering a look at what’s to come over the…
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