Hasta La Creative!

This year has been a whirlwind of emotions for many of us, with moods running high and low as we struggle to create new routines in a quickly changing world. But there’s a universe that can adapt to any mood, one that has the potential to improve any situation – Just Dance, Ubisoft’s iconic dance game franchise. With the release of Just Dance 2022, Sid Lee Paris and Ubisoft wanted to show that whatever your mood, there’s a move. The new campaign, “Just Dance it Out”, invites audiences to improve any situation through Just Dance, demonstrating its effects through a pair of films showing a diversity of characters discovering there’s a move for everything in the Just Dance universe.

Daring Foods, the leader in plant-based chicken whose mission is to rethink and replace the animal chicken from our food system, announced today the launch of their latest platform, Daring Moves. As a brand that’s committed to taking on an outsized challenge and effecting positive change, Daring Moves is a way for the company to express its support for others doing the same across a wide variety of domains. The platform launches with Olympic Bronze Medalist and World Champion, Miles Chamley-Watson, a fencing athlete known for challenging the status quo in and outside of his sport. Additionally, Daring Moves showcases a cast of trailblazers and the nontraditional approaches they’re taking to leave the world better than they found it.

The centerpiece of the launch is a docu-style film and photo series featuring Miles Chamley-Watson. From challenging conventions in fencing to making moves in the fashion industry, Miles Chamley-Watson has consistently forged his own path in his career. This film is produced by Honor Society and directed by Molly Shiot, acclaimed director and creator of “The Unsung Heroines,” and the photos were shot by esteemed photographer Raven B Varona, who’s worked with the likes of Beyoncé and Nike.

Vodafone Ireland’s new Christmas advertising campaign, created by Grey London – in which a young farmer pines for his old neighbour, a young woman who has moved abroad and only comes back at Christmas – depicts an emotionally resonant reality of modern Ireland.

Played out across several Christmases, the film highlights the pair’s growing closeness, the sadness of their New Year goodbyes, and the trials of being apart over the intervening months. A happy ending twist comes when the young woman decides to return full-time, in-part thanks to Vodafone and it’s growing mobile and fixed networks, to open a business.

Full-service ad agency The Distillery Project (TDP) has created a Thanksgiving brand campaign for retailer Meijer that hits just the right notes for the almost-post-COVID crowd. “Perfect Thanksgiving”. Meijer asked the agency to imbue its seasonal creative with fresh insights since Americans’ holiday plans are expected to be radically different for 2021.

The 60-second spot opens with individuals looking into the camera and saying what they’re grateful for. The twist: It’s not their loved ones or their health—it’s cynical-sounding stuff like being stuck in holiday traffic and “getting” to prep a mountain of toasted breadcrumbs for the stuffing. The camera pulls back to show their predicaments. Several people at the holiday table give thanks for cringeworthy, yet relatable, holiday horrors.