Magic Moments: #RantItWithMagicMoments
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Last July, Belgium experienced one of the most devastating floods in its history. The material damage caused by this deluge was enormous: houses, cars, furniture… but also photos were damaged. These ‘damaged’ photos do not represent a lot of financial value, but their emotional value is enormous. The memories linked to these photos are priceless. Thousands of photos were severely damaged by the sudden and rapid flooding. With the support of Canon, the ‘ReStory’ project aims to restore as many photos as possible. A small but valuable contribution to the emotional recovery of the region.
Eobuwie. Where the story begins. Sometimes our memories are attached to a gift.
New days, new life events, new Huawei. Whenever we embark on a new adventure, open a new chapter in our lives we tend to take new things with us as well. To highlight this exciting time in the lives of our heroes, the viewers and in the life of the Huawei brand we speak through new moments in life as a metaphor for occasions to discover the new Huawei product range.
A new sitcom hits the airwaves this week — this time it’s not from a major broadcast network, but from the beloved convenience store and gas station, QuikTrip.
QT’s tagline is “More Than a Gas Station,” and they’re proving it by taking classic sitcom genres that everybody knows and loves, and reimagining how they come to life in a series of commercials that are unique to the QuikTrip experience and their snackle food offering.
Speaking to their core audience of millennials and the generation’s love of all things pop culture and nostalgia, QuikTrip decided to invade their favorite TV sitcom genres from the 90s to show that no matter what the eating occasion is, “Snackle Always Steals the Show.”
In addition to the :30 ads, QT will be broadcasting a full, 30-minute length episode later in January 2022. Both the spots and the full-length episode were directed by SNL director Paul Brigante.
QuikTrip has developed a cult-like following with its customers and is easily the most beloved gas station in the Midwest with fans who often profess their love for the brand across social media channels. Consumers love everything they put out, from holiday sweaters to cornhole boards to puzzles to collaborations with Chuck Norris. QT is a brand many have grown up with and stands for convenience, cleanliness and now culture, too.
Campaign to divulge the Top de MKT award, from ADVB/PR, focused on managers and marketing professionals.
A documentary that focuses on raising healthy animals, ensuring food stays safe and helping Alberta farms prosper.
The team at MSQUARE worked together to develop a cinematic solution to connect with Sony’s young, hip-hop audience. It was important to focus on aspiring creatives as the primary audience, with a soft focus on the Sony headphone product. The delivery of the narrative should feel relatable and inspirational, nodding to the heroes in films whose personal journey captivates and inspires us.
Goal
To turn poetry into a functional interior accessory, popularize poetry through the city streets, engage the poetry community and launch at the main literature event in Kyiv.
Solution
When designing the poetry book, we decided to play around its name – “Room Temperature”. That’s why a thermometer stem was attached to the book spine. As a result, when this book is on a shelf, it serves a function, instead of merely collecting dust.
We managed to create a simple and clear visual identity with the use of lines, and in each geometric form of it the corners and walls of a room could be observed. A red and blue line appeared near pagination numbers. They once again refer the reader to the thermometer, where red colour goes up, and blue colour goes down.
Tea Lovers celebrates the love the British have for tea, and all the different ways that we enjoy it. From taking a flask of original Tetley to a rainy sports match to enjoying a cup of herbal in bed, Tetley has the tea for every tea lover.
After five decades of hibernation, Celestial Seasonings announced the awakening of its iconic Sleepytime Bear to a brand new digital world. To bring to life a more social mascot, Celestial Seasonings partnered with creative agency Deutsch NY to create a digital-first campaign that shows the Sleepytime Bear what he missed during his decades-long hibernation.
Through content across platforms including TikTok, YouTube, Facebook and Instagram, Sleepytime Bear will catch up on what he’s missed including popular trends like restocking and reaction videos, exercising at home, reality TV shows, astrology, fantasy sports leagues and TikTok dances. While at SleepytimeBearWokeUp.com, a launch video features the Sleepytime Bear singing “The Wake Up Song” and content featuring Sleepytime Bear’s opinion on what he’s missed over the decades, from the 1970’s to today.
The concept of a personal carbon footprint was popularized by Ogilvy in 2005, as part of an ad campaign for BP. Yep, just like diamond engagement rings, George Foreman Grills and Father’s Day, your carbon footprint was a strategy cooked up by Adland to shape demand and to sell more stuff. More than 15 years…
Reddit opened the doors to its new office for Germany Tuesday, in the Mitte borough of Berlin. The platform said in a blog post Tuesday that Germany represents its fifth-largest user base, with 47% year-over-year growth, and Redditors in the country spend an average of 27 minutes per day on Reddit–more than on Snapchat, Twitter…
The ‘Fast. Really fast.’ campaign for slice cards brings alive its speedy features, from application to usage to rewards, via a visually stunning campaign of three films.
Crafted to resonate with the youth of today who want to live for now; the campaign showcases how in comparison to the slice card, everything else seems surprisingly slow.
Jessica Rosenworcel, the acting chairwoman of the powerful regulator, campaigned vigorously for a permanent appointment.
ANAHO soap dish. A forest residue turned into a piece of sustainable design.
Forest fires are a global problem. They generate large amounts of ash that alter soil conditions.
But that residue, the ash, can be transformed into products to generate an economy that helps restore those charred forests.
ASHES TO LIFE is a firm of high ecological cosmetics that transforms the ash into different products and allocates 10% of its benefits to the restoration of forests that have suffered fires.
Mr. Chappelle’s special has put Netflix at the center of a conversation involving transphobia, free speech and employee activism.