(TrendHunter.com) The conceptual ‘Layout’ desk is a multifunctional furniture piece for the modern home to support professionals working from home who need to make the most of the available area in their…
The company has raised prices for all three of its streaming services this year.
Clear Channel Outdoor is partnering with Foursquare to provide brands with daily updated campaign performance metrics across both traditional printed as well as digital out-of-home (DOOH) displays, as the oldest mass ad format seeks to align with other media. The two companies are merging their campaign performance tools: CCO’s RadarProof time-stamped ad technology and Foursquare…
“Go big or go home” is a popular phrase in the sports world, and the Los Angeles Rams are living by it with a new kickoff film celebrating the first time that fans can attend games at SoFi Stadium. The 90-second film will air on Sunday Night Football during the team’s first game at home…
Twitter began rolling out its Super Follows monetization feature for users of its platform last week. The social network originally introduced Super Follows at its Analyst Day in February, and it began accepting applications in June. The feature began rolling out last week to a small group of those applicants in the U.S., and interested…
Super Bowl 56 won’t even be played for another six months, but Fox Sports is already getting ready to sell ad inventory for Super Bowl 57. Next week, the company will begin ad sales for Super Bowl 57, which will be held on Feb. 5, 2023, Seth Winter, evp, sports sales, Fox Sports, told Adweek….
(TrendHunter.com) Nike introduces the latest tonal iteration of the Dunk High sneaker model in a Toasty colorway. It resembles the palette of a blushed cherry blossom. Notably, the shoe is also lined with fleece at…
Benoit Garbe assumes the title as the brewer attempts to stay on top of fast-moving beverage trends.
Fashion titan Vogue is hosting the official red carpet livestream for industry spectacle the Met Gala, Sept. 13 at 5:30 p.m. ET. This year, to raise money for the Costume Institute at the Metropolitan Museum of Art, the dress code and theme is American Independence. Automaker Audi and tequila brand Don Julio are sponsoring the…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark Group’s Jake McKenzie exemplifies four psychological concepts for breaking the mold with creative campaigns. Below, in his own words, he explains how successful ads access the brain to stand…
Some of the longest running TV shows have been police procedurals that spent decades following detectives who always had another case to solve. Ferrero drew on that rich tradition last September with its “Butterfinger Investigators” ad campaign. A year later, the candy bar crime-fighting duo has been renewed for a new effort that kicked off…
The brand is playing up its Swedish heritage in biggest overhaul since 1979.
Social network informs marketers that it will use new models to calculate some ad results.
ESPN’s Kirk Herbstreit helps a homeowner “visualize all the possibilities” in a Rocket Mortgage ad.
Depois de meses de silêncio, a Warner Bros. nesta terça-feira (7) enfim iniciou os trabalhos da campanha de divulgação de “The Matrix Resurrections”, quarto capítulo da franquia das irmãs Wachowski que conta com o retorno de Keanu Reeves e Carrie-Anne Moss. Mas enquanto o trailer de fato só sai na quinta (9), o estúdio resolveu …
Leia Warner Bros. faz você escolher entre pílulas azul e vermelha para divulgar primeiras imagens do novo “Matrix” na íntegra no B9.
Hulu is the latest Disney streaming service to raise its prices. Beginning Oct. 8, the price of Hulu’s ad-free and ad-supported tiers will both cost $1 more each month, the company is telling subscribers today. Top line The change affects both current and new subscribers, and will increase Hulu’s ad-free plan to $12.99 a month…
Global sports, music and marketing agency Wasserman has expanded its European operations with the opening of an office in Germany which is set to be led by svps Kai Burkhard and Sebastian Birwe. The agency, which is headquartered in London, acquired German boxing promoter Team Sauerland to open Wasserman Boxing in March. It now plans…
Mobile analytics company App Annie released its latest report analyzing the growth of social media applications over time. The report showed that to date, 74 billion social apps have been downloaded worldwide as of the second quarter of 2021, with 4.7 billion of those downloads occurring in the first half of 2021. App Annie App…
Impossible Foods will lean into its celebrity-restaurant roots with the launch of its first faux chicken product at high-end eateries owned by David Chang, Marcus Samuelsson and Traci Des Jardins. The Silicon Valley-based brand, a major player in beef and pork substitutes, will also roll out its chicken-less chicken nuggets at mass-market regional chains like…
“You don’t have time to tell a story at the top of the funnel.” -Lee McKnight, Jr. Lee McNight, Jr. is VP of Sales at RSW/US. RSW works with small and mid-sized agencies to help them drive new business. McKnight thinks that agency principals are bad at new business. “What I’ve always found fascinating is […]
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