This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. In today’s industry, segmentation and regionalization are vital planning tools for all marketers … but what happens when it’s unclear exactly to which region or segment your target actually belongs?…
This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. In today’s industry, segmentation and regionalization are vital planning tools for all marketers … but what happens when it’s unclear exactly to which region or segment your target actually belongs?…
Off-price retailer Marshalls wants you to “Give it extra,” per the tagline of its latest ad.
The pact with Dapper Labs will lead to non-fungible tokens of digital video highlights.
Details about the phrase’s use in marketing are still being developed.
Você não leu errado. O título deste artigo é sim um trocadilho com um dos momentos mais difíceis na economia global: a Grande Depressão. No meu segundo dia de Fast Company Innovation Festival, ouvi Greg Lindsay, da FastCo Works, usar essa expressão em alusão ao grande movimento que estamos vendo acontecer no mercado de trabalho. …
Leia Fast Company Innovation Festival 2021: a grande demissão na íntegra no B9.
Amstel, cerveja oficial da Conmebol Libertadores, lança a campanha “Chute Certeiro”, um experimento social com torcedores apaixonados por seus times. A ação visa estimular o debate por meio de histórias reais dos torcedores, e apoiar programas que vão na contramão dos estereótipos que ainda existem no esporte e dentro das torcidas. Por isso, a marca …
Leia Amstel reúne fãs da Libertadores para reflexão sobre estereótipos no futebol na íntegra no B9.
Diablo II changed the world of gaming forever upon its release in the summer of 2000. After introducing advanced options like character customization, item tiers and looping, it is remembered today as a classic. To celebrate its longstanding impact, developer Blizzard Entertainment has rereleased the game under the title Diablo II: Resurrected. In partnership with…
Even as concert venues and business conferences have tentatively welcomed back audiences in person, the virtual world of meetings and metaverses isn’t going anywhere. The reality of hybrid gatherings’ staying power is what led a former head of location-based marketing companies to focus on creating a software operation that allows organizers to know how well…
Roku–which now has 55 million active accounts–is looking to grow that number even larger with its biggest ever brand campaign, ahead of the holiday season. Top line The campaign kicks off with “Ok, Roku does that,” a 60-second ad created with R/GA, that takes viewers back in time. The spot shows different moments in history…
YouTube expanded its policies on medical misinformation to include new guidelines about vaccines. The Google-owned video site said in a blog post Wednesday, “Our community guidelines already prohibit certain types of medical misinformation. We’ve long removed content that promotes harmful remedies, such as saying that drinking turpentine can cure diseases. At the onset of Covid-19,…
Bids sit around $70,000, but it takes some research and guesswork to determine if music is a good investment.
The explosive growth of audio consumption via podcasts and streaming radio has brought fresh concerns to the forefront of brand safety. But it has also increased innovation too.
A obra “Sansão e Dalila” é uma das pinturas mais conhecidas de Peter Paul Rubens, influente artista do estilo barroco no século 17. Criada originalmente entre 1609 e 1610, a arte foi comprada pela National Gallery, de Londres, em julho de 1980, pelo valor de 2,2 milhões de libras, o que a tornou a terceira …
Leia Inteligência artificial identifica que pintura de US$ 9 milhões da National Gallery é falsa na íntegra no B9.
MassiveMusic, the sonic branding company that was recently acquired by music licensing platform Songtradr, has hired Joe Belliotti as CEO of MassiveMusic North America. Belliotti is the former head of global music at the Coca-Cola Company. The global creative music agency, which helps top brands become more strategic and effective through music and sound, gains…
After signaling to investors last quarter that it was in the “early stages” of an expansion into video games, Netflix is making its ambitions official by acquiring a video game studio. Top line The streaming giant said Tuesday that it is acquiring Night School Studio, an independent video game developer best known for its critically-acclaimed…
After testing Facebook Reels last month with a small percentage of Android and iOS users in the U.S., the social network is officially rolling out the feature Wednesday for all Android and iOS users in the U.S. Short-form Reels videos debuted on Instagram in the U.S. in August 2020. Reels on Facebook can be found…
Coca-Cola, both the brand and the company, has been dealing with a lot lately. First, the business is reviewing its creative and media accounts to “fundamentally transform and dramatically improve the effectiveness and efficiency of our marketing investments,” a Coca-Cola spokesperson told Adweek in December, when the news surfaced. The company is also shedding multiple…
With an arsenal of data scientists, IBM is not aiming for small goals. They have their eyes on the big prize, demonstrated by one of their recent initiatives: addressing bias in advertising. Spearheading that drive is Randi Stipes, CMO of Watson Advertising and Weather; developer marketing at IBM, who shares that to best mitigate bias…
The announcement came a day after Ozy’s board said it had hired a law firm to investigate its “business activities.”
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