Twitter Official Partner Program Welcomes 7 New Members

Seven new partners joined the Twitter Official Partner Program Tuesday: Black Swan Data, Bloomberg, Hootsuite, ListenFirst Media, Meltwater, Netbase Quid and Talkwalker. They join existing partners Brandwatch, Dataminr, NTT Data, Salesforce, Sprinklr and Sprout Social. Twitter Official Partners receive “unparalleled” access to data from the social network, as well as early access to beta tests….

Why B2B brands need to add streaming TV to their media mix

Connected TV’s data-driven targeting, measurement and attribution give B2B marketers powerful brand engagement tools to stand out from the competition.

LEGO usa história de cavaleiro cruzando ponte para promover criatividade da marca em nova campanha

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A LEGO iniciou na última segunda-feira (20) uma nova fase de sua campanha global “Rebuild the World”, cujo mote é reforçar o valor de criatividade que é intrínseco a seus blocos de montar. E a ação da vez é um comercial que parece saído mesmo dos ideais da companhia, a partir de uma história simples …

Leia LEGO usa história de cavaleiro cruzando ponte para promover criatividade da marca em nova campanha na íntegra no B9.

Lego: The Damp Knight's Tale

Video of LEGO Rebuild the World: The Damp Knight’s tale

Colgate: Smile Master Class

Children have the superpower to find joy and laugher in ordinary things, they make others feel optimistic and positive, but the older we grow the less we smile. On average, kids smile 300x a day, whereas adults, less than 20x a day. That’s why we think we all deserve a future to smile about.

Video of Colgate Smile Master Class | Social Experiment

Nearmap: The Most Intelligent Aerial Map on Earth

Video of NEARMAP | THE MOST INTELLIGENT AERIAL MAP ON EARTH

RNIB: The RNIB WhatsIn Store

Everyone should have the right to know what they’re buying. We want brands to #DesignForEveryone and help us make an inclusive world for blind and partially sighted people.

Video of The RNIB WhatsIn Store

Roku looks to bring Shopify merchants to connected TV

The streaming provider is rolling out a new app that will allow Shopify merchants to build, buy, and measure streaming TV advertising campaigns.

Lena Waithe, Gillian Flynn to Start Book Imprints

The two women are joining Zando, an independent publishing company founded last year that plans to work with authors and sell books in unconventional ways.

Kuat lança “Meu País Minas Gerais” para destacar a riqueza cultural do estado

kuat-mg

Kuat lançou uma campanha de comunicação que destaca a convivência entre o tradicional e o contemporâneo no estado de Minas Gerais. O manifesto “Meu País Minas Gerais” integra o movimento “Curta seu sabor, viva seu lugar”, que celebra a pluralidade das culturas regionais do país. Do queijo com goiaba às batalhas de rap no viaduto …

Leia Kuat lança “Meu País Minas Gerais” para destacar a riqueza cultural do estado na íntegra no B9.

Denzel Washington vive personagem shakespeariano no primeiro trailer de “The Tragedy of Macbeth”

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Com o filme prestes a fazer seu debute no Festival de Nova York, a Apple e a A24 divulgaram nesta terça-feira (21) o primeiro trailer de “The Tragedy of Macbeth”, produção inspirada na peça de William Shakespeare que traz Denzel Washington e Frances McDormand nos papeis titulares e Joel Coen na direção. O projeto obviamente …

Leia Denzel Washington vive personagem shakespeariano no primeiro trailer de “The Tragedy of Macbeth” na íntegra no B9.

Dubai Internet City: Where Minds Click

Video of Online | Dubai Internet City | Where Minds Click

Camaieu: Away from work

Camaieu Integrated Ad - Away from work
Camaieu Integrated Ad - Away from work
Camaieu Integrated Ad - Away from work
Camaieu Integrated Ad - Away from work
Camaieu Integrated Ad - Away from work
Camaieu Integrated Ad - Away from work
Camaieu Integrated Ad - Away from work
Camaieu Integrated Ad - Away from work

Camaieu didn’t wait for inclusion to become a buzzword; they’ve been offering fashion for all women, regardless of style, age, morphology or purchasing power since 1984. Well established on the French territory with more than 500 stores, Camaieu is the ready-to-wear brand closest to French women. Their mission is to offer to all women ways to feel good, pretty and strong on their day-to-day, regardless of their way of life. As the years went by, the French brand has created loyalty with its customers by offering: superior quality at an affordable price and diverse styles within feminine fashion that’s easy to wear daily, to give them self confidence as well as pride in their own personalities.

Martell: Soar Beyond the Expected

Project Everyone / The Global Goals for Sustainable Development: The World's To-Do List

Video of The World’s To Do List | The Global Goals

Lexus: License to Thrill

Video of 2022 Lexus IS 500 F SPORT Performance: License to Thrill | Lexus

Pine-Sol: Clean AF

Faraday Future: Faraday Future

Video of Faraday Future IPO

Balenciaga / Fortnite: Balenciaga X Fortnite

Balenciaga Integrated Ad - Balenciaga X Fortnite

To promote uniqueness, authenticity and self-expression, Balenciaga and Fortnite decided to create their own digital fashion world. On September 20th, 2021, Fortnite players were able to become fashion icons and share their looks with the whole world. Inspired by authentic collections from the luxury fashion house Balenciaga, multiple items from the brand will be available to purchase directly in the video game. A new way for players to express themselves creatively and be bold in Balenciaga.

In association with Content Factory by Prodigious and Studio AC3, Publicis Luxe focused on designing the content for the DOOH campaign, a 3D XXL animation displayed on giant billboards in London, New York, Tokyo and Seoul (billboards that will be integrated within the Fortnite game itself for the first time ever) to unveil the launch of the Balenciaga shop in Fortnite, to be revealed on September 20th.

Mastercard’s Gambit: World Chess Master Magnus Carlsen Added as Brand Ambassador

Mastercard is making its first sponsorship move into chess by naming Magnus Carlsen, the game’s highest-rated player of all time, as its global brand ambassador. The partnership with Carlsen kicks off with Mastercard’s “Priceless Experiences” promotion. In a bid to connect with Mastercard users who are identify as “chess enthusiasts,” cardholders will have direct access…