In a further sign of soft-drink makers following consumers’ shift from more sugary products to healthier options, PepsiCo has agreed to sell a majority stake of Tropicana, Naked and other juice brands in North America to private equity firm PAI Partners. PepsiCo will receive pre-tax cash proceeds of $3.3 billion and keep a 39% non-controlling…
Instagram added a hub to the Professional Dashboard it rolled out for businesses and creators in January with the aim of helping businesses figure out how to kick-start their efforts on the platform. The hub, which debuted Tuesday (Aug. 3), is available to all business accounts via Professional Dashboard, and it provides a selection of…
The video app continues its outreach to the agency world with a new shopping-focused partnership ahead of the holidays.
Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their ecommerce strategies through the video platform as it aims to grow its shopping culture and commerce community. With Publicis becoming the founding commerce agency partner for TikTok, the pair will work together to educate brands and marketers on insights,…
The food and beverage giant is parting ways with one of its most iconic brands in a $3.3 billion deal that also includes Naked Juice.
VCCP has strengthened its customer experience (CX) arm with the hiring of Scott Ewings as chief executive and Josette James as client partner. VCCP CX currently handles the pan-European customer relations management for Canon and has worked with O2 as its experience design agency for the last five years. It was also appointed by Reckitt…
3 strategies for marketers sponsoring branded content: Opinion
Editor’s note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. There are four questions that most companies and individuals seek answers to: Change Management: How can you and your team manage new challenges? The Future: What’s…
Living and working near New York, Denise Woodard was always on the go. However, when her daughter, Vivienne, was diagnosed with severe food allergies as an infant, Woodard noticed a shortage of healthy snack options that were also safe to eat and delicious. Frustrated by this shortage, and sensing an opportunity, Denise left her corporate…
Marketers like Lego, Coke and Pizza Hut see IP ventures primarily as creative marketing tools, but they can be profit canters.
When Japan finally surrenders to Allied troops at the end of World War II, the United States was in a frenzy. A massive celebration with thousands of Americans took over Times Square in a day that became known as “V-J Day,” or Victory Over Japan Day.
Among confetti and fireworks, an image has gone down in history as an icon of passion: the famous photo of a sailor kissing a nurse. However, it turns out that the story is not as romantic as many might imagine.
Yakult is a drink that contains the exclusive probiotic Lactobacillus casei Shirota, which regulates the intestine with the exact dose we should take daily. And if there’s one thing that’s impossible to do, it’s to share Yakult: first because it’s the right dose and second because it’s too delicious.
TBWAChiatDay saw an opportunity to use creativity as a force for good, helping raise awareness and encourage action. The law is clear about the specifics and locations of the signs, however does not include guidance for what surrounds them.
The agency mobilized a team for the project to create 22 signs including a variety of supportive messages surrounding the mandatory copy. Not only were the signs going to be placed around TBWA’s Nashville office, they were also to be made available to any business in Tennessee for free.
The messages range from advocating for Transgender rights, encouraging people to reach out to their lawmakers, and explaining the potential negative revenue impact on the state.
Thankfully, Judge Aleta A. Trauger of the U.S. The District Court for the Middle District of Tennessee recently granted a preliminary injunction against the law while litigation proceeds. But the story isn’t over – this is only the beginning of a long road to equality. Our signs don’t have any practical use right now, and we hope they never will. But it will require continued community support.
Flaming, stalking, denigration, sexting, harassment, impersonation. These are just a few practices linked to the scourge of cyberbullying. A modern torture with 1 out of 3 adolescents in Italy as victims.
Burger King has had its fair share of hate online. Most of it stems from bad experiences with food. The brand’s recent shift towards authentic food and marketing allows for more open conversations with its customers. To announce its all-real menu, Burger King puts its haters on a pedestal and owns its flaws with a self-diss rap video, composed from real tweets. Further, branded OOH stickers that respond to real tweets meet consumers on the go and incentivise them to try the new menu.
Burger King is back in communication with the campaign dedicated to the launch of the Italian Kings.
The concept is: America has discovered Italy, the meeting of the American soul of the brand with typical Italian ingredients. The launch is told through a metaphor that represents the union of America and Italy: a passionate kiss between Botticelli’s Venus and an American cowboy.
This particular campaign wants to help victims that have been branded by their traffickers. Thanks to the work of talented tattoo artists in the UK, we will turn this symbol of branding into a new symbol of hope.
Human trafficking and sexual exploitation continue to leave a mark on victims all around the world and even in the UK. With this project, we want to raise awareness for the issue, while showing other survivors that it’s possible to overcome and live with the effects of modern slavery. From PTSD to trust issues, you can support us on this journey to combat the scars of human trafficking that reside deep below the surface.
We will go beyond the campaign, as often traffickers either brand the victims themselves or they use tattoo studios. Most of the time, the tattoo artist is unaware that they are about the brand a victim.
So, Medaille Trust aim to train tattoo artists to spot the signs of human trafficking and sexual exploitation. With their help, we can prevent cases and stop traffickers in their tracks!
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