The YouTube Shorts Fund, initially revealed in May, officially debuted Tuesday. The Google-owned video site will distribute $100 million to creators over the remainder of 2021 and 2022, with payments of $100 to $10,000, based on viewership and engagement on the short-form videos. YouTube chief business officer Robert Kyncl said in a blog post that…
Tune by sailor song pro David Coffin opened day two of Ad Age’s Small Agency Conference.
Para homenagear o dia que marca o fim da censura no Brasil, o jornal O Globo publicou um anúncio sobre o tema neste dia 03/08. Criada pela BETC HAVAS, a mensagem vem com o com o slogan “O jornal que mais fala com os brasileiros não poderia se calar no dia de hoje”. A arte foi veiculada nas páginas …
Leia O Globo relembra o fim da censura no Brasil na íntegra no B9.
Coffee continues to be big business. While the Covid-19 pandemic has heavily impacted the revenues of coffee chains globally, it has also pushed brands to explore new opportunities. According to Allegra Project Caf?’s latest figures on the European coffee sector covering 48 countries, there are over 39,000 branded coffee shop outlets in the region. Over…
People are watching YouTube, America’s No. 1 ad-supported streaming service, on connected TVs at higher rates than ever. But what’s behind this shift? And what’s driving the growth? Tara Walpert Levy, vice president of agency and brand solutions at Google, and Catherine Sullivan, CEO of media buying agency PHD U.S., joined Adweek’s third annual NexTech…
The pandemic sped us into a digitized future as homebound consumers abandoned ingrained shopping habits–accelerating the rise of ecommerce. Businesses responded to the digital-first marketplace by quickly pivoting and innovating to find new ways to connect with customers. What does this mean for marketing and digital leaders? McKinsey & Company partners Kelsey Robinson and Quentin…
Creativity drives 80% of an ad’s effectiveness. Yet it continues to be the least objectively understood part of the marketing ecosystem. Anastasia Leng, founder and CEO of CreativeX, joined Adweek’s 2021 NexTech summit to reveal the impact of creative effectiveness in advertising and how brands can start tapping into this potential. Insights into creative power…
Software company won’t fully open facilities until Oct. 4.
Company faces state, investor lawsuits over workplace climate.
Provavelmente a dupla de diretores mais conhecida de Hollywood nos dias de hoje, a parceria dos irmãos Coen nos cinemas pode estar mesmo com os dias contados. Enquanto Joel Coen prepara para lançar sua versão de “Macbeth” neste segundo semestre, o compositor Carter Burwell confirmou recentemente que seu irmão e colaborador de longa data Ethan …
Leia Fim dos irmãos Coen? Compositor confirma que Ethan Coen não tem mais interesse em dirigir filmes na íntegra no B9.
For cloud storage and online file-sharing services, the personal element is not always positioned front and center. That isn’t the case with Dropbox, necessarily, where past promotions prioritized creativity, giving its online storage solutions a friendlier quality, which is certainly the case with its newest “For All Things Worth…” campaign. The product of a five-year-long…
With the planned sale of Hello Sunshine, the studio she started in 2016, the Oscar winner joins the ranks of Hollywood’s power brokers.
The CNN star was interviewed for the report, from New York’s attorney general, and one document shows Chris Cuomo taking part in an email chain as a formal public statement was drafted for the governor.
“A Skol sabe que a rotina dos consumidores está pesada, e por isso, tem criado maneiras de deixar o clima um pouco mais leve e divertido”. É com esse mote que a marca acaba de lançar uma campanha que exalta a criatividade dos brasileiros ao transformar qualquer fim de semana em miniférias. A campanha, assinada …
Leia Skol propõe que brasileiros curtam miniférias aos finais de semana na íntegra no B9.
O Twitter anda bastante atento a novas formas de expandir o combate a desinformação que acontece em sua plataforma, mas a manobra mais recente da empresa neste departamento é tudo menos prudente. Depois de uma rápida suspensão na segunda (2), a rede social bloqueou o funcionamento da Fátima, bot lançado em 2018 pela agência de …
Leia Twitter bloqueia Fátima, bot do Aos Fatos que combate desinformação na íntegra no B9.
Topgolf Entertainment Group just completed a merger with sports equipment manufacturer Callaway and has seven new locations planned to open within the coming year. It needed reinforcements. And new players have arrived, starting at the top. Genifer Gray was named its chief operating officer of U.S. venues after spending three years as vp of operations….
If you’re a company looking for a simple yet quirky bit of swag to gift your loyal consumer base, might we suggest the humble candle? Not only is it fairly easy to produce, it’s also a customizable way to capture and recreate an experience unique to your brand, whether that involves the smell of a…
Foot Locker’s surprising acquisitions of streetwear brand Atmos and shoe retailer WSS for a combined $1.1 billion represent a larger shift in the nearly 47-year-old retailer’s evolution, looking beyond its comfort zone of sports-centered sneakers and apparel. In March 2019, Foot Locker pivoted with a change in its mission statement. Gone was the focus “to…
Ahead of the Tokyo Paralympics, Swiss sportswear brand On tells a moving story of trust, friendship and resilience in a film spotlighting the world’s fastest blind sprinter and his running guide. Untethered follows Paralympian David Brown and his long-time running guide Jerome Avery. Since contracting Kawasaki disease at 15 months old and losing his sight…
TikTok is getting rid of creator accounts and instead making its creator tools available to personal accounts. The video creation platform said in an email to creators that a new Creator Tools section in personal accounts will include the tools they are already familiar with: analytics, the Creator Portal, promote, Q&A. Business accounts and personal…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
