Hasta La Creative!

Ainda faltam 3 meses para o PlayStation 5 completar um ano de vida no mercado, mas o console mais recente da Sony já está lucrando acima de seus altos custos de fabricação. A informação vem do CFO da companhia, Hiroki Totoki, que de acordo com o Bloomberg revelou as boas notícias durante a última reunião …

Leia Vendas do PlayStation 5 já compensam custos de fabricação para Sony na íntegra no B9.

Groupon’s online marketplace is getting a literal helping hand in a new campaign from FCB–the stars of the ad are people dressed in giant hand costumes. It marks the first collaboration between Groupon and its recently named creative AOR FCB. “Grab Life by the Groupon” is the online marketplace’s first big campaign since 2019, when…

Kin Insurance is airing a mockumentary around ‘Florida Man’ as it seeks to grow its business and go public.

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Greg Welch, Sr. Partner and Practice Leader at Spencer Stuart shares his play on the best onboarding advice for new CMOs and pitfalls to avoid for ensuring an impactful transition and early momentum that will set you up for long-term success. Check out…

Advertising agencies are having a hard time finding people to work for them. On its surface, the statement sounds ludicrous. So let’s dig a little and see what we can learn. According to Campaign US, agencies are increasingly looking for seasoned talent in niche roles that are difficult to fill. Sean Corcoran, U.S. CEO at […]

The post 21st Century Advertising Talent, Wherefore Art Thou? appeared first on Adpulp.

The decision comes five months after the company brought on Jonathan Beamer as its chief marketing officer.

The convergence of three critical trends will fuel a surge in revenue: Opinion

Dhar Mann and other “wholesome” channels combine the high-definition slickness of today’s YouTube content with the feel of a corporate-training video.

The company faces state and investor lawsuits over workplace climate.

Popeyes may have publicly declared that the chicken wars are over, and challenger brand Lee’s Famous Recipe called its own cease fire, but some of the country’s fast food players are still suiting up for battle. Bojangles, namely, plans its own shot across the bow, officially debuting its new chicken sandwich this week. The product,…