Hasta La Creative!

We also hear they throw a wicked Halloween party.

Gigil has made international waves creating consistently outrageous ideas for clients including RC Cola, Netflix and 7 Eleven.

At its core, TikTok is not the ideal platform for advertising. It’s a place where average people are invited to bask in short-lived internet fame by planting relationship advice, makeup tutorials and self-deprecating humor onto the For You pages of oddly specific audiences. But like most social media apps, it has also become a hub…

Numa reviravolta das mais interessantes, o HBO Max seguiu passos previamente dados pelo Globoplay por aqui e anunciou que vai começar a produzir podcasts em sua plataforma. A ideia é que os programas sejam exclusivos do serviço de streaming, podendo ser ouvidos apenas pelo app do Max e sem distribuição pelo feed RSS. E para …

Leia HBO Max também vai investir em podcasts exclusivos (e claro que o primeiro é sobre o Batman) na íntegra no B9.

Adweek’s NexTech 2021 summit featured insights on ethical data and transparency in technology from Angela Benton, founder and chief executive officer of Streamlytics. Benton, a pioneer for equality and transparency in data collection practices, discussed the current state of personal data and what it means to create a more ethical future in internet technology. Creating…

The Adweek NexTech 2021 summit offered insights from speakers Paul Bannister, chief strategy officer of Cafe Media, Michael Balabanov, svp of advertising, North America at The Guardian and Sasha Heroy, senior director of ad products and platforms at The New York Times. Together, they discussed their views of first-party data and how new technology can…

With little else to bring joy to our day-to-day lives during the pandemic, Americans spent record amounts on their pets–adopting them, feeding them, entertaining them and pampering them. Brands like Halo with Cesar Millan, a company that makes GPS tracking devices for pets, are betting on America’s pet obsession continuing even when Covid-19 eventually becomes…

Oreo has opened a doomsday vault. It’s even gotten into short films. But for the first time, it’s opening its own cafe. The American Dream Mall in East Rutherford, N.J. just got a sweet addition to its already eventful location: the Oreo Cafe, the cookie brand’s first stand-alone outlet. The Oreo Cafe can be found…

This marks the second-straight year the New York show has been canceled due to the coronavirus. Organizers expect the show to return in April 2022.