Hasta La Creative!

In June, Disney+ said it would shift all of its upcoming originals to Wednesdays. Now sister streamer Hulu is looking to own Thursdays, where it has scheduled three food-focused unscripted series to premiere throughout the fall. The Disney-owned streamer today said that three culinary-centric series will premiere Thursdays beginning the first week of October as…

Allyson Felix’s Saysh brand gets an Olympics lift and Rihanna’s marketing power is soaring, as Clorox loses some luster.

Faz pouco mais de uma semana que Rayssa Leal levou a prata no skate street das Olimpíadas de Tóquio e o Brasil desde então já foi parar no pódio em outras várias modalidades (inclusive já bateu seu recorde na competição), mas o entusiasmo do público e de marcas com a jovem skatista brasileira segue forte. …

Leia Nike cria caixinha de música dedicada a Rayssa Leal na íntegra no B9.

Non-fungible tokens–better known as NFTs–have taken the investment market by storm in recent months. Their popularity is driven by three factors: individuality (they are one of a kind); fandom; and value (consider that Jack Dorsey’s first tweet recently sold as an NFT for $2.9 million). In a nutshell, an NFT is a digital file whose…

Now, with just a glance, any corner of the city can become a spot where one can live out their hoop dreams. That’s thanks to Reebok’s newest app Courting Greatness, an AR-styled digital tool that uses a smartphone’s built-in camera and measurement features to map out the dimensions and ingredients of a basketball court, allowing…

Plus: the latest ad industry employment stats, incentivizing consumers to share their data and more.

Um estudo realizado pela Emplifi, nova marca da Socialbakers, mostra que o Instagram segue ampliando sua vantagem sobre o Facebook, com uma audiência agora de 40,3% maior que a da outra plataforma. O Instagram ainda teve 22.7 vezes mais engajamento do que o Facebook no período analisado, que compreende de janeiro a março de 2021. As conclusões …

Leia Pesquisa aponta que audiência do Instagram já é 40% maior que a do Facebook na íntegra no B9.

Consumers have learned to expect certain information from retailers when shopping online: 360-degree product shots, detailed size charts, and a transparent shipping and return policy are typical. Ana Kannan, CEO and co-founder of online luxury retailer Toward, believes the environmental impact of fashion and beauty products should be just as accessible. Kannan designed her platform…

The pace of hiring slowed in the ad business last month as the nation’s employment surged.

Fussy, the refillable deodorant start-up brand, has apologized to British consumer goods producer Unilever and its chief executive Alan Jope following its rollout of online ads comparing the two companies. In the apology, Fussy admitted that some could have found the ads to be “misleading.” The plant-based deodorant brand, founded by former Grey creatives Matt…