Veteran business journalist Larissa Faw, who joined Adweek earlier this year as agencies editor, died on Aug. 5. She was 43. The cause of death is not yet known. In May, Faw joined Adweek to lead the publication’s agencies team after spending more than 15 years reporting on the advertising industry and related topics. In…
The symbol of camaraderie among Mini drivers has fallen out of favor.
In its second quarter earnings report, The Trade Desk strikes bullish tone on Google’s decision to continue support of third-party cookies
O TikTok segue na busca para combater e quem sabe conter o bullying online em sua plataforma, e nesta segunda (9) a companhia inaugurou uma nova campanha global focada no tema. Batizada de “Cultive Gentileza”, a ação como o título demonstra tenta promover um ambiente mais acolhedor para a rede social e um clima generalizado …
Leia Em novo esforço contra bullying, TikTok lança campanha “Cultive Gentileza” na íntegra no B9.
Uncommon Creative Studio has expanded its service offerings to include customer experience (CX) with the formation of a new division called The Practice. To head up the division, Uncommon hired former chief executive officer and founding partner of Lida Jonathan Goodman as director. The Practice will offer data-led CX while also being able to create…
The past year left the city’s two most prominent institutions reeling. Now, outsiders are helping to guide the re-emergence of these celebrated comedy centers.
Depois de pouco mais de duas semanas, os Jogos Olímpicos de Tóquio chegaram ao fim, e o Twitter viu um grande engajamento do público a fim de comentar as disputas. A skatista Rayssa Leal teve destaque globalmente, e protagonizou o momento mais comentado no mundo ao conquistar a medalha de prata no skate street, além …
Leia Superando Simone Biles, Rayssa Leal é a atleta mais mencionada no Twitter durante os Jogos Olímpicos na íntegra no B9.
We live in a hyper-connected world where more data is being collected than ever before. Every Google search, every credit card swipe and every tweet leaves behind a bread crumb of information that adds up to reams and reams of data. Even as you read these lines, you are offering up data about your device,…
Brazilian skateboarder Rayssa Leal left her mark on the Twitterverse during the 2020 Summer Olympic Games from Tokyo, as she was the social network’s most mentioned athlete between July 23 and Aug. 8, and her silver medal in women’s street skateboarding was the most tweeted about event during that time period. Lead partner manager and…
Data strategy was a critical component of the review.
Auto brand turns its iconic campaign into something you can eat.
New measurement program could help brands get a more complete understanding of how their commercials perform.
A dog owner with an uncanny resemblance to his dog stars in the latest from Liberty Mutual.
As some marketers see declining ad effectiveness on Facebook, Amazon profits.
Predicting agency review timelines and requests for proposal is part art, part science. But learning to recognize the triggers that precipitate new business opportunities will help your agency prioritize accounts most likely to convert.
Facebook added events to the types of data covered by its Transfer Your Information tool, and two new platforms are now compatible with the tool: Google Calendar and Photobucket. A spokesperson for Facebook said the timing of these updates had nothing to do with last week’s controversy over two researchers from New York University being…
This past summer began with the promise of travel returning to some semblance of normalcy. But the pandemic surges in Florida and Louisiana, as well as massive wildfires in California and Greece, have upended consumers’ itineraries globally. As Airbnb seeks to maintain its steady growth in bookings during all this upheaval in many key destinations,…
Tyson’s chicken unit posted a quarterly loss as two rivals plan to merge.
Snap Inc. outlined the steps it takes to prevent misinformation from spreading on its platform with an eye toward pandemic developments including the delta variant, as well as the Covid-19 vaccine. The company wrote in a blog post Monday, “As the world continues to battle the latest developments of the Covid-19 pandemic, it is more…
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