Reddit hits $100 million in ad revenue after axing programmatic ads
Posted in: UncategorizedSocial media forum raises fresh cash as it overhauls how it works with advertisers.
Nielsen TV ratings accreditation 'hiatus' gives rivals opening
Posted in: UncategorizedIt’s unclear how long Media Rating Council hiatus will last, but now measurements by Comscore, VideoAmp and others are on the same accreditation footing.
Escolha de Monja Coen como “embaixadora da moderação” para Ambev gera polêmica nas redes sociais
Posted in: UncategorizedUm dos principais nomes ligados ao budismo no Brasil, a Monja Coen agora também é embaixadora da moderação. A informação foi divulgada nesta quinta-feira (12) pela Ambev, que também confirmou que a monja irá ajudar a cervejaria a falar sobre “limites e autoconhecimento” enquanto promove a saúde e os limites do corpo sem abordar qualquer …
Leia Escolha de Monja Coen como “embaixadora da moderação” para Ambev gera polêmica nas redes sociais na íntegra no B9.
Escolha de Monja Coen como “embaixadora da moderação” para Ambev gera polêmica nas redes sociais
Posted in: UncategorizedUm dos principais nomes ligados ao budismo no Brasil, a Monja Coen agora também é embaixadora da moderação. A informação foi divulgada nesta quinta-feira (12) pela Ambev, que também confirmou que a monja irá ajudar a cervejaria a falar sobre “limites e autoconhecimento” enquanto promove a saúde e os limites do corpo sem abordar qualquer …
Leia Escolha de Monja Coen como “embaixadora da moderação” para Ambev gera polêmica nas redes sociais na íntegra no B9.
Amazon quer monitorar teclados e mouses dos funcionários para evitar vazamentos de dados
Posted in: UncategorizedDe acordo com um documento interno da Amazon obtido pela Motherboard, a empresa de Jeff Bezos pretende monitorar como seus funcionários usam teclados e mouses. Como explica a reportagem da Vice, a justificativa da companhia é que o monitoramento seria feito a fim de evitar vazamentos de dados dos clientes. Segundo o relatório, a Amazon …
Leia Amazon quer monitorar teclados e mouses dos funcionários para evitar vazamentos de dados na íntegra no B9.
Amazon quer monitorar teclados e mouses dos funcionários para evitar vazamentos de dados
Posted in: UncategorizedDe acordo com um documento interno da Amazon obtido pela Motherboard, a empresa de Jeff Bezos pretende monitorar como seus funcionários usam teclados e mouses. Como explica a reportagem da Vice, a justificativa da companhia é que o monitoramento seria feito a fim de evitar vazamentos de dados dos clientes. Segundo o relatório, a Amazon …
Leia Amazon quer monitorar teclados e mouses dos funcionários para evitar vazamentos de dados na íntegra no B9.
TikTok Bolsters Safety Options for Teen Users
Posted in: UncategorizedTikTok released several updates aimed at protecting younger users of the video creation platform. When people aged 16 or 17 join TikTok, their direct messaging setting will now default to “No One,” meaning that they will have to actively switch to a different sharing option in order to message other users. People in that age…
Oliver Charges Mono’s Jeffrey Gorder With Leading Growth in North America
Posted in: UncategorizedMarketing technology group You & Mr Jones’ in-house agency Oliver has hired Jeffrey Gorder to take on the new role of chief growth officer for North America to continue the business’ expansion in the country. Gorder, who joins from MDC Partners’ creative agency Mono where he was managing director and chief growth officer, will see…
How Hulu Letting Viewers Choose Ads Or No Ads Solidified Their Streaming Business
Posted in: UncategorizedIf there’s anyone who knows the ins and outs of driving growth strategies, it’s Kelly Campbell. Before she arrived at Hulu, one of the shining streaming stars coming out of this past year, she oversaw growth marketing for Google Cloud. Suffice to say, Kelly knows a thing or two about how to scale platforms on…
Studio 30 presents: Big brands banding together to support small businesses
Posted in: UncategorizedExecs from T-Mobile and Facebook discuss how small businesses weathered the pandemic slowdown and steps they could take to thrive in the recovering economy.
Ambev investe em startup de embalagens sustentáveis e lança solução com biomaterial
Posted in: UncategorizedEm 2018, a Ambev assumiu algumas metas sustentáveis para serem atingidas até 2025, incluindo ter 100% das embalagens retornáveis ou feitas majoritariamente de conteúdo reciclado e diminuir a poluição plástica. Entre as medidas para atingir a meta, a empresa investiu na rodada seed de captação da growPack, startup que detém uma tecnologia regenerativa, que possibilita …
Leia Ambev investe em startup de embalagens sustentáveis e lança solução com biomaterial na íntegra no B9.
Authentic Brands Will Buy Reebok for $2.5 Billion
Posted in: UncategorizedFollowing a highly competitive months-long auction process conducted by parent company Adidas, sneaker brand Reebok finally found a buyer. Authentic Brands Group, which has been scooping up notable retail and consumer brands for the past decade, is making its largest purchase to date with the acquisition valued at about $2.5 billion (EUR2.1 billion). The all-cash…
Reddit to Raise $700M in Series F Funding Round
Posted in: UncategorizedReddit plans to raise up to $700 million in series F funding, led by Fidelity Management and Research and including other existing investors, which would bring the company’s valuation to more than $10 billion. The company said in a blog post Thursday that the second quarter of 2021 marked its first ever quarter with advertising…
How a screensaver cheated connected TV advertisers out of $6 million
Posted in: UncategorizedA new report from DoubleVerify shows the fraud wars are still raging.
Snap Helps Marketers Dress Their Campaigns Up for Halloween
Posted in: UncategorizedSnap Inc. revealed some tricks to enable marketers to treat themselves to strong results from their upcoming Halloween campaigns. The company wrote in a blog post Thursday, “This Halloween will matter to Halloween celebrators more than in years past. It’ll be one filled with in-person celebrations, costume contests, trick-or-treating, scary movie marathons and more. Here…
Winner of Twitter’s Algorithmic Bias Bounty Competition Speaks Out
Posted in: UncategorizedAcknowledgment is the first step of recovery, but it’s still just a step. Twitter’s image cropping algorithm favors lighter, slimmer and younger faces, researcher Bogdan Kulynych found. Kulynych went on to warn that bias algorithms are just one way tech can be harmful. Kulynych, a graduate student at public research university ?cole Polytechnique F?d?rale de…
Nike Street Cast Real Teens in Berlin to Tell the Stories Never Shown in German Media
Posted in: UncategorizedNike is helping young people in one of Berlin’s most misunderstood neighborhoods flip the narrative about their community. The brand has launched a digital mini-series about the young residents of Neuk?lln, a diverse district in Berlin that is undergoing gentrification–a trend evident with the new Nike Unite store that has recently opened there. Neuk?lln is…
Lyft Promotion Targets Drivers’ Parking Ticket Regrets
Posted in: UncategorizedLyft’s latest appeal taps into a universal pain point of drivers: You could have avoided that parking ticket by letting its drivers provide the ride. For those rueful individuals who have gotten a ticket for leaving their vehicle in an illegal spot, sharing an image of the citation by tagging @Lyft and using the hashtag…
How Facebook's brand safety test impacted Mondel?z ads
Posted in: UncategorizedEarly tests show about a 15% increase in ad prices to avoid sensitive content in News Feed.