TikTok testa ferramentas de realidade aumentada

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Segundo um relatório obtido pelo TechCrunch, o TikTok está testando um conjunto experimental de ferramentas de realidade aumentada, permitido assim que os criadores criem conteúdos usando efeitos de realidade aumentada no aplicativo. O recurso ganhou o nome de TikTok Effect Studio, e por enquanto está disponível apenas na versão beta privada da rede social. O …

Leia TikTok testa ferramentas de realidade aumentada na íntegra no B9.

Pepsi Wonders Why You’d Start Going Out Now, Just as Football Season Is Kicking Off

Things were looking better for a minute there. In the U.S., masks were coming off, restrictions were lifting, and people were preparing to return to the office. Brands, meanwhile, were discussing how best to proceed in a nation where the pandemic was beginning to abate. Then the delta variant hit and Covid cases started to…

Pepsi’s ode to NFL couch potatoes stars ‘Billions’ actor David Costabile

The campaign pushing football TV viewing comes amid COVID uncertainty.

Maison Margiela: Replica

Yad Mordechai: #FrozenSqueezeHoney

One of TikTok’s most trending hashtags #FrozenHoney (1.2 Billion views) didn’t fly over Israel’s iconic honey brand Yad Mordechai… Instead of wasting honey, plastic and time by pouring honey into an empty plastic bottle, freeze it, and enjoying your #FrozenHoney, local influencers simply provided a better way: Put Yad Mordechai’s squeeze honey bottle inside the freezer and… challenge complete. Easy beezy.

Barnes & Noble: Respect the Read

Barnes & Noble Integrated Ad - Respect the Read
Barnes & Noble Integrated Ad - Respect the Read
Barnes & Noble Integrated Ad - Respect the Read
Barnes & Noble Integrated Ad - Respect the Read
Barnes & Noble Integrated Ad - Respect the Read

Barnes & Noble treats books with the same dignity readers do.

Sesocio: Signatures

Sesocio Print Ad - Signatures
Sesocio Print Ad - Signatures
Sesocio Print Ad - Signatures

The campaign shows the bureaucracy of obtaining a card versus the ease of obtaining a Sesocio Mastercard.

Samsung: The Journey: A green adventure with the new SolarCell Remote, Neo QLED

Video of The Journey: A green adventure with the new SolarCell Remote, Neo QLED | Samsung

To Kill a Mockingbird on Broadway: Welcome Back

To Kill a Mockingbird makes its return to Broadway October 5 with original cast members Jeff Daniels as Atticus Finch and Tony Award®-winner Celia Keenan-Bolger as Scout.

Video of "Welcome Back" – To Kill a Mockingbird on Broadway

Canadian Paralympic Committee: Para Expansion Pack

While one of the world’s most beloved building toys has included figures representing emergency service workers, astronauts and even popular science fiction characters, it has never truly reflected the parasport community. Until now. To continue its tireless efforts around championing inclusivity, the CPC has launched the “ParaExpansion Pack”. This new toy prototype features 11 custom minifigure pieces representing individuals with disabilities, and nine custom pieces representing Paralympic sport, including a short arm, prosthetic legs, running blades, a basketball wheelchair and more. Each piece is designed to seamlessly complement existing sets. 3D model files have also been made available on the website for people to 3D print the pieces themselves. The CPC hopes the world’s leading makers of building toys will take notice and consider incorporating some of the new pieces into future sets, making them more representative of the population as a whole.

https://paralympic.ca/expansion-pack

Video of Para Expansion Pack

California Milk Processor Board: Never Doubt What You Love

The California Milk Processor Board sets out to explore how people react when the most wholesome and “good” things in life are thrown into question. This campaign, Never Doubt What You Love (NDWYL) is aimed at helping turn the tide for milk in California, ground-zero for plant-based food trends that are challenging milk and a growing multicultural population that’s seeking milk alternatives.

LinkedIn’s Laser Focus on Buyer-Intent Data Fuels $1 Billion in Quarterly Revenue

LinkedIn is on pace for $4 billion in annual revenue thanks to its emphasis on more precise targeting around buyer intent. When LinkedIn’s parent company, Microsoft, reported its fiscal fourth-quarter earnings last month, it said the professional network topped the $1 billion mark in quarterly revenues for the first time, pegging this growth to buyer…

Walmart turns to TikTok and live concerts to celebrate school reopenings

Performers include Imagine Dragons, Chance the Rapper and Kane Brown.

4A's releases an agency review participation contract to curb ghosting and other bad practices

The agreement has nine key points centered around concerns voiced by members of the industry.

This Reimagined Grocery Store Really ‘Pops’

In 2019, Emily Schildt sought to build the grocery experience of her dreams: Pop Up Grocer, a traveling grocery store that showcases unique and responsibly sourced products. The goal of Pop Up Grocer is to equitably advertise little-known brands to a community that shares their values and interests. “We constantly have to make sure that…

Ebony Returns to Chronicle a New Moment

A leading publication covering Black life in America has emerged from bankruptcy with a new owner and ambitious plans.

Toyota: Lunay x Toyota Featuring You

For the launch of his new single, “Todo O Nada,” chart-topping reggaeton singer, Lunay, teamed up with Toyota to create the song’s official music video featuring the 2021 Toyota Corolla Apex Edition. In a twist, fans can assume the role of one of the video’s leading characters through face-swapping technology.

Lunay enthusiasts are transported into the world of “Todo O Nada” to experience their own version of the video game-inspired music video by following Toyota’s social media channels (@ToyotaLatino) or by visiting https://lunayxtoyota.com. To participate, users take a photo of their face on their mobile device, which is then transposed onto the face of one of the main characters. The full-length videos are downloadable and shareable once the face-swap has been applied.

Everyone who registers and creates their video are entered for a chance to be part of an exclusive virtual meet and greet with Lunay later this year. The video link for fans to engage and download their videos is available through September 28, 2021. The official music video appears on the artist’s YouTube channel.

Video of TODO O NADA – LUNAY X ANITTA (Video Oficial)

NowThis and Corona Promote a Sustainable Beach Experience With Box’d

The days of mailing in cereal box tops for a toy are long gone. But the sweepstakes concept is very much still alive. Group Nine Media has continued to remix the sweepstakes idea with its Box’d series, launching a new sustainability campaign with the slogan “Protect Our Beaches.” As part of the sweepstakes, Group Nine…

How Pfizer can market COVID vaccine following FDA approval

After receiving FDA approval for its coronavirus vaccine, Pfizer can now begin marketing directly to consumers.

25 Cruelty-Free Beauty Products – From Exfoliating Face Treatments to Free-From Dry Shampoos (TOPLIST)

(TrendHunter.com) The call for cruelty-free beauty products has strengthened to such an extent that for most brands—it is the standard now.

Some companies like Biossance and Burt’s Bees take their…