With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world’s most exciting brands such as Ralph Lauren, Lacoste and HSN, it’s no wonder the young direct-to-consumer brand Casper is thriving under Pillette’s leadership. CMO Moves ?…
Last year, NFL regular season viewership fell 7%, marking the first drop in three years.
The updated “Cinderella” romantic musical comedy starring Camila Cabello that’s coming to Amazon Prime Video on Sept. 3 gets cross-promoted in a Mercedes-Benz spot.
Brand’s b-to-b campaign from FCB features original tunes honoring Norman de Greve, Rachel Ferdinando and execs at Indeed, Intuit and Kimberly-Clark.
Depois de confirmar os planos na última reunião com acionistas, a Netflix nesta quinta-feira (26) começou os testes da sua seção de games. O anúncio foi feito pela companhia no Twitter, onde divulgou que a Polônia será o primeiro país a receber uma aba experimental da área na versão da plataforma para o Android. Os …
Leia Netflix começa testes com seção de games na Polônia na íntegra no B9.
Para homenagear todas as artistas que participaram das primeiras fases do projeto #HerSheGallery, de Hershey’s, e inspirar outras mulheres a buscarem seus sonhos, a marca lança, ainda em parceria com o Plano Feminino, a continuidade dessa iniciativa por meio de lives e conteúdos especiais nos meios digitais. Criada pela BETC HAVAS, as ações têm como objetivo abrir um espaço …
Leia Hershey’s dá continuidade ao projeto HerShe com lives sobre empreendedorismo e carreira artística na íntegra no B9.
Enquanto “The Crown” se torna o favorito para levar o Emmy deste ano e a Netflix se prepara para lançar a versão filmada da peça, a história da princesa Diana se prepara para ganhar as telonas mais uma vez. A distribuidora NEON divulgou nesta quinta-feira (26) o primeiro trailer de “Spencer”, cinebiografia da famosa aristocrata …
Leia Kristen Stewart é a princesa Diana no primeiro trailer de “Spencer” na íntegra no B9.
The commenting software OpenWeb announced Monday that it would be removing a total of 50 domains from its network, citing their failure to meet its publishing standards. The company declined to name the specific sites it was removing, but they fall broadly into the categories of clickbait, celebrity entertainment, politics and medicine, according to co-founder…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intersection’s Esther Raphael explores recent changes in the history of out-of-home advertising. Below, in her own words, she exemplifies how brands and publishers have used the unique features of the…
Kantar/CMAG: Local linear TV will lead the pack in a year in which elections are closer to home
O YouTube afirmou que já removeu um milhão de vídeos com informações perigosas ou erradas sobre a Covid e a pandemia. A informação foi divulgada após o chefe de produto da empresa, Neal Mahon, divulgar estatísticas da plataforma em uma postagem no blog do YouTube. “A desinformação deixou de ser algo marginal para ser popular. …
Leia YouTube já removeu 1 milhão de vídeos com desinformação sobre coronavírus na íntegra no B9.
The latest publisher riding the SPAC train is business-focused title Forbes, which announced it’s going public today in a bid to turbocharge its digital transformation. Top line Forbes Global Media Holdings Inc. is merging with special purpose acquisition company Magnum Opus Acquisition Limited. The transaction is expected to close in later this year or early…
Figura carimbada e dominante nas últimas temporadas de premiações, mas ainda sem um Oscar de Melhor Filme para chamar de seu, a Netflix este ano tem um leque menor de produções voltadas para o circuito, preferindo concentrar atenções em um nome ao invés de vários. Este nome no caso é o de Jane Campion, primeira …
Leia Maior esperança da Netflix pro Oscar 2022, “Ataque dos Cães” ganha primeiro trailer na íntegra no B9.
Axel Springer announced this morning that it will acquire Politico, as well as the remaining 50% share of its current joint venture Politico Europe and the tech news website Protocol, which launched in February 2020. The financial specifics of the deal were not disclosed, but The Wall Street Journal has reported that sources close to…
Messenger From Facebook is 10 years old, and to celebrate, Facebook introduced a birthday theme that users can use to customize the look of their conversations. Our guide will show you how to use the Birthday theme in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Also note, when…
Nubank e Zee.Dog se uniram para buscar uma possível solução aos casos de cartões “comidos” por cachorros, e lançam o Nudog, brinquedo pet que parece o cartão roxo dos clientes do banco. A novidade está disponível a partir de hoje, Dia Mundial do Cão, no valor de R$ 49,90 (mais frete), e disponível via Lojinha do Nu – …
Leia Em parceria com Zee.Dog, Nubank lança “cartão” para cachorros brincarem na íntegra no B9.
(TrendHunter.com) The Elsa tiny home is informed by Scandinavian designs. Anchored with natural and earthly elements, the tiny home features a greenhouse attachment beside its pergola-covered porch. The porch…
Is Taco Bell’s new Crispy Chicken Sandwich Taco a sandwich or a taco? Two college debate teams will try to settle that question.
In 2020, the U.S. Open used its empty facility in Queens to amplify statements of inclusion and social responsibility. This year, it’s taking those declarations right to fans in the stands. The United States Tennis Association (USTA) launched its “Be Open” campaign last year amid the horrors of Covid-19 and the racial reckoning following the…
TikTok has enlisted two stalwarts of British entertainment to promote its rising role in the U.K.’s culture. The platform’s new campaign, “Entertainment. Now on TikTok,” stars the popular British TV presenting duo Ant and Dec (Ant McPartlin and Declan Donnelly), who present shows including Britain’s Got Talent and I’m a Celebrity … Get Me Out…
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