There’s a seismic shift in how audiences consume content, and it’s becoming clear that influencers are driving that shift. Ryan Berger, Founding Partner of HYPR; Barbara Jones, Founder and Chief Executive Officer of Outshine Talent; Ian Schafer, Co-founder and Chief Executive Officer of Kindred, and Kait Pearse, Associate Director, Influencer of Grey Group, joined Adweek’s…
The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it’s doing so with enhanced storytelling on new platforms. The group’s Executive Director Brian Wenke and Youth Voice Hammy Hamilton sat down with TikTok’s Education and Philanthropy Partnerships Lead Brett Peters at…
The Crib Around the Corner, the first Los Angeles house of black creators launched in the midst of the pandemic, in February. Still, the group, launched by influencer marketing agency Whaler, and sponsored by AT&T TV, hit the ground running, creating engaging, authentic, and highly-viewed content. At Social Media Week LA last Thursday–Adweek’s first in-person…
When it comes to influencers, leading brands are thinking small. They’re turning to micro-influencers–real people with real influence. Although they may have smaller follower counts, when brands properly activate micro-influencers via user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands like Canon are using micro-influencers…
How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. Although many brands may treat influencer marketing as an add-on, today’s biggest names in beauty, fashion, and lifestyle make content creators a key part of their brand’s DNA. Conor Begley, co-founder and president of…
While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek’s Social Media Week LA to explore the consumer shift to personalized content feeds and how businesses find success within these experiences across Google and YouTube. Consumer behavior…
Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy.
On Carrefour’s “Healthy Map”, players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition.
With the HBO hit “Mare of Eastown” bringing a ton of national attention to the Philadelphian (or “Philly”) accent, most notable in the series was the pronunciation of the word “water”.
So, for this year’s Independence Day, Mio Liquid Water Enhancer (part of the KraftHeinz Company) wants to celebrate the freedom to pronounce water as “wooder” just as Philly’s do – in the birthplace of liberty, Philadelphia nonetheless.
Mio’s brand promise is “We fix Waterr”, but this weekend, it will be “We Fix Wooder”.
Renault call people to stop being spectators and become again the heroes of their own lives, in the launch of the new Duster SUV.
Six young friends head deep into the woods for some rest and relaxation, surrendering their smartphones for the ultimate digital detox. Their destination is an idyllic spot called Bushy Mountain, with no one in sight for miles–except that creepy old clerk at the general store. Cue ominous music. If you’ve ever watched Friday the 13th,…
Mesmo com tantas sequências, remakes e reinícios simbólicos rolando em Hollywood nos dias de hoje, chama muito a atenção o fato da Netflix ter programado o lançamento de uma trilogia inteira de filmes de terror em seu catálogo para o mês de julho. Com uma história de 2 horas de duração estreando no serviço a …
Leia “Um ato de equilíbrio”: como Leigh Janiak transformou 51 livros de “Rua do Medo” em uma trilogia de filmes na íntegra no B9.
A Ponto apresentou hoje sua parceria com o Paramount+, o serviço de streaming da ViacomCBS que recentemente chegou ao Brasil. Para promover a ação, a Ponto brincou nas redes sociais com seu mascote, o pinguim Pin, apresentando a versão cinéfila do personagem. Agora, o Pin usa óculos, gosta de “Tubarão” e até tem uma conta …
Leia Em parceria com Paramount+, Ponto apresenta o Pin cinéfilo na íntegra no B9.
Para celebrar a Independência da Bahia, comemorada neste dia 02 de julho, a Pepsi criou uma versão digital inédita da sua lata, com ilustrações que celebram elementos da cultura e arquitetura baiana, além, claro, da data histórica. A lata digital é uma homenagem à bandeira do estado, em uma versão predominantemente branca, com toques de …
Leia Pepsi lança lata virtual para celebrar Independência da Bahia na íntegra no B9.
Also TBWA/London, Publicis Groupe, and DDB North America appoint key executive hires.
The new principles require employees to take into account the well-being of their coworkers and society when making decisions.
Here are 10 facts and figures about the annual Fourth of July tradition.
Marketers lean in on first-party data, Twitter’s new data play, the big picture on the ad industry and overall U.S. employment, and more.
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