Jul
08
The Sun: Danish Bacon
Posted in: Uncategorized
Jul
08
Connected TV Ad Fraud Drops Drastically as Impressions Accelerate
Posted in: UncategorizedAd fraud has long been a problem in the connected TV space, with a December 2020 scheme siphoning away roughly $14.5 million ad dollars. But as connected TV ad spend continues to gain ground in 2021, emerging as the No. 1 device for video in North America, the industry is beginning to see a reduction…
Jul
08
Sports Illustrated Joins Verizon Media as Third Publisher to Adopt Its Cookieless ID
Posted in: UncategorizedMaven, the publisher behind brands like Sports Illustrated and TheStreet, announced this morning that it is adopting ConnectID, the first-party data solution created by Verizon Media in December, in order to offer audience targeting options to advertisers when third-party cookies disappear. The publisher, which has 120 million monthly users across its media brands, is the…
Jul
08
‘Space Jam’ is the hottest movie marketing event of the summer
Posted in: UncategorizedA film born out of a commercial is jammed with brand collabs, from McDonald’s Happy Meals to a $100,000 Kross Studio watch
Jul
08
Opinion: What the ad industry is missing about brand purpose
Posted in: UncategorizedBrands need an intentional media strategy that aligns their values with their investments.
Jul
08
Brussels Mobility: Beat the odds
Posted in: Uncategorized
The new campaign by Brussels Mobility, intended for young people aged 18-30, diverts the codes of sports betting with biting humour as a reminder that, no matter what mode of transport used, driving under the influence (of drugs and alcohol) kills.
Summer is coming, putting an end to months of lockdown; restaurants and outdoor terraces are welcoming us back to celebrate meeting up again and one month of the Euro Soccer Championship… The time has come to remind people that taking to the road after drinking alcohol or smoking a joint is anything but banal, whether you travel home by car, bike or scooter!
Further to its “Barlos” campaign in 2020, Brussels Mobility is hitting hard. The new campaign, starring the Belgian actor Guy Staumont (Dikkenek), displays resolutely biting humour and surfs on the wave of sports betting, with a message: “Beat the odds”.
“This campaign is a throwback to the cult character from the film Dikkenek”, explains Nicolas Gaspart, copywriter for mortierbrigade, the agency that designed the campaign with VO. Baudouin tells us how he made a fortune through betting… on future road traffic accidents among young people who get behind the wheel under the influence. Armed with statistics, he speaks directly to viewers and shares his tips and tricks “to make big money!”
Jul
08
Mothers Against Drunk Driving: Bottles
Posted in: Uncategorized
Following the release of their ‘National Survey On Driving After Alcohol, Cannabis, Or Illicit Drug Use’, MADD Canada has debuted a series of new public service announcements to bring further awareness to the disturbing impaired driving trends uncovered.
The PSAs are an art directional homage to a message in a bottle, wherein model crashes are set inside some of the world’s most iconic alcohol bottles. In this case, the ‘message’ is that grave consequences can result from consuming what’s inside the bottle and choosing to get behind the wheel.
The crash models were handmade by model builder Matthew Kett. To achieve this art directional homage to messages (or ships) in a bottle, the videos were shot with a robotic arm, single-take style by photographer Adrian Armstrong, and finished with special effects by Wingman.
Jul
08
The 'Rick and Morty' marketing multiverse: a definitive guide
Posted in: UncategorizedFrom ‘Alien’ to the Pickle Rick Frosty, an exhaustive chronicle of the explosively popular Adult Swim show’s partnerships with top brands.
Jul
08
McDonald’s rewards program MyMcDonald’s debuts with free fries for all
Posted in: UncategorizedMyMcDonald’s is rolling out nationally as many chains work to cement their loyalty with diners.
Jul
08
U.K. Ad Industry Leaders Reflect on How to Turn Anger Into Action Against Harassment
Posted in: UncategorizedWith the renewed conversation in recent days around prevailing sexism and harassment in the ad industry, it can be understandable to feel like nothing has changed–and that there’s little optimism for improvement in the future. Stories of widespread harassment have once again come to the fore, thanks to Zoe Scaman’s searing expos? of both her…
Jul
08
Tabasco : Pipe Bomb Advertising, Bengaluru
Posted in: UncategorizedAdvertised brand: Tabasco
Advert title: Hot, Hotter, Hottest
Advertising Agency: Pipe Bomb Advertising, Bengaluru, India
Creative head: Vishnu Moulish
Copywriter : Vishnu Moulish
Jul
08
Sci-Fi-Inspired Luxurious Superyachts – The Estrella Superyacht Sports a Unique Split-Hull Design (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) South Korean-based Yeojin Jung designed the Estrella superyacht in hopes of breaking the mold of traditional yacht configurations. The superyacht’s split-hull design is highly reminiscent of…
Jul
08
Google to be sued by states over alleged Play store abuse
Posted in: UncategorizedAttorneys general preparing lawsuit alleging illegal monopoly.
Jul
07
The NCAA’s NIL Policy Updates Create New Opportunities for Local Brands
Posted in: UncategorizedShortly after midnight on July 1, college athletes began sharing news of the first endorsement deals allowed under the NCAA’s new Name, Image, Likeness rules (NIL). One prominent deal involved twin sisters Hanna and Haley Cavinder, who are members of Fresno State’s women’s basketball team, signing on as spokeswomen for Boost Mobile. They announced the…
Jul
07
Trump sues Facebook, Twitter, Google over social media bans
Posted in: UncategorizedFormer president removed from sites after role in Jan. 6 riot.
Jul
07
Pesquisa revela que representação visual da comunidade LGBTQIA+ continua baixa e estereotipada
Posted in: Uncategorized
A Getty Images, em parceria com a GLAAD, organização de defesa de mídia LGBTQIA+, anunciou uma iniciativa que visa aumentar a visibilidade ao mesmo tempo em que desafia os estereótipos visuais clichês e nocivos da comunidade LGBTQIA+. A nova orientação é uma resposta direta a uma pesquisa recente da Getty Images, que mostra que a representação …
Leia Pesquisa revela que representação visual da comunidade LGBTQIA+ continua baixa e estereotipada na íntegra no B9.
Jul
07
How Adweek Executive Mentees are Paying it Forward
Posted in: UncategorizedAfter a rewarding experience in the Adweek Executive Mentorship Program, six graduates wanted to take the lessons they learned and create a new initiative to empower the next generation of marketers. The result was Adweek Rising, an extension of the Adweek Executive Mentorship Program designed for professionals with under 10 years of experience. Founded by…
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