With the Olympics kicking off later this month, Nike has extended its “Play New” campaign to focus on the ambitions of the next generation of athletes and inspire a new generation to participate in sport. Created by Wieden + Kennedy, the ongoing campaign began in May in a bid to encourage people to try new…
Whether trying on virtual sunglasses over Instagram or touching up appearances on a Zoom call, people have by and large grown more comfortable with augmented reality tech during the pandemic. That newfound familiarity could pose opportunities for an ad format not always associated with gripping engagement: mobile advertising. A recent survey from Swedish telecom company…
(TrendHunter.com) Popular culture often dictates consumer buying habits and the July 2021 pop culture list underscores the latest innovation in this space.
Fast-food chain Wendy’s is tapping fans of the…
The shop has had the business to itself for decades, but the Las Vegas Convention and Visitors Authority is taking a new approach under new leadership.
O Android 12, nova versão do sistema operacional do Google, está chegando, e a empresa prepara uma novidade para os usuários da plataforma. Em breve, o usuário poderá experimentar jogos antes mesmo de concluir o download na Google Play Store. Como mostra o GIF abaixo, ao clicar no botão Play, o usuário conseguirá acessar o …
Leia Android 12 vai permitir que usuário teste jogos enquanto faz download na íntegra no B9.
The final of the UEFA Euro 2020 tournament featuring England against Italy was viewed by almost half of the U.K. population setting a record for a TV viewing football audience. A peak of 31 million viewers across the U.K. watched Italy defeat England on penalties to become the new champions of Europe. This match followed…
After an elongated and unpredictable back-to-school shopping season in 2020, consumers are celebrating the return to in-person classes this year with open wallets. How much they’re spending According to a survey from professional services firm Deloitte, total back-to-school spend will reach $32.5 billion this year–or an average of $612 per child. That’s an increase of…
Roku had major plans for this year’s upfront, as the platform and its connected TV counterparts aggressively courted linear ad dollars to capitalize on the massive migration to streaming during the pandemic. “We’ve been participating in the upfronts for many years,” Alison Levin, vp of ad revenue and marketing solutions, told Adweek, “and we really…
(TrendHunter.com) As seen in the top July 2021 toys, some of the world’s most popular toys are being reinvented with more of a focus on sustainability than ever. The Barbie Loves the Ocean line was introduced…
(TrendHunter.com) Fashion and cosmetics continue to change at a rapid rate and the July 2021 fashion for men trends underscore how the industry has evolved to meet rapidly evolving consumer needs.
Notably, in the…
O Clubhouse anunciou no último domingo (11) uma nova parceria que deve ajudar a companhia a contornar a atual situação de queda drástica de popularidade, em movimento desde o começo de maio e após um início explosivo no fim de 2020. A rede social de áudio fechou negócio com o TED e vai promover conversas …
Leia Clubhouse vai sediar conversas exclusivas do TED na íntegra no B9.
Por ser uma das redes sociais mais populares da atualidade, é normal que o TikTok seja também uma plataforma atrativa para propagandas. A partir de agora, porém, anúncios de criptomoedas feitos por influenciadores estão proibidos do app da ByteDance. Juntamente às criptomoedas, as novas diretrizes de uso da empresa para influenciadores também proíbem serviços financeiros. …
Leia TikTok proíbe influenciadores de promover criptomoedas na íntegra no B9.
After nearly a year of testing out its Premier Access streaming video rental model, Disney+ finally has something to celebrate. Black Widow, the highly-anticipated Marvel movie that was delayed for more than a year due to Covid-19, has brought in more than $60 million in global streaming video alone after premiering simultaneously in theaters and…
It’s not just celebrities who wield influence for your brand. It’s your followers, fans and customers, too. When you start to look at all these audience segments as influencers, you look for opportunities to market with them, not just to them. Your customers in particular are essentially your brand community: a group of customers who…
Jamil Anderlini has been named the next editor in chief of Politico Europe, a joint venture launched by Politico and Axel Springer in 2015 that is headquartered in Brussels and has offices in London, Berlin and Paris. Anderlini will assume the position this fall, where he will replace the acting editor in chief John Harris,…
(TrendHunter.com) The top July 2021 mobile ideas range from portable video games to audio-focused online communities and enhanced features for connecting with mobile content.
Breweries, fashion labels and fast-…
Etsy is airing a spot during the Olympics that subtly celebrates the parallels between makers and athletes.
(TrendHunter.com) Social media plays a pivotal role in many consumers’ lives and the July 2021 social media trends underscore how these platforms have changed to meet consumer needs.
One notable update in the…
TikTok owner meets regularly with Beijing regulators about a range of issues, including data security.
(TrendHunter.com) As the summer finally gets into full swing, the July 2021 sports trends underscore the biggest innovation in the space.
To help recreate the traditional stadium experience in light of the recent…
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