Jul
20
Google threatens to shut down brand accounts that violate content rules
Posted in: UncategorizedGoogle’s new “strikes” policy targets spyware and ad abuse.
Jul
20
eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021
Posted in: UncategorizedSpending on influencer marketing in the U.S. will surge past the $3 billion mark in 2021, according to the latest projections from research firm eMarketer. The Insider Intelligence company sees a jump of 33.6% in influencer marketing spending in the U.S. in 2021, to $3.69 billion, adding that the 2022 total is projected to exceed…
Jul
20
How Hickory Farms Used Search Queries to Learn What Customers Want in Their Gift Baskets
Posted in: UncategorizedAnyone who grew up going to suburban malls in the ’70s and ’80s likely remembers the cubed samples of cured meat and cheese Hickory Farms distributed during the holiday season. That was yesterday’s Hickory Farms. Today, Hickory Farms sells wine and champagne baskets, creates content recommending the best pairings with its charcuterie boards and has…
Jul
20
Charlotte’s Web Scales a Moab Mountain to Give Free CBD to Athletes in Action
Posted in: UncategorizedFor those skilled and hardy enough to make it to the top of the 400-foot Castleton Tower, a rugged landmark in Utah, the reward is a panoramic view of the surrounding Moab desert and, certainly, bragging rights. But a recent stunt from Charlotte’s Web gave adventurers a tangible bonus once they reached the summit–a vending…
Jul
20
Grey Goose and Uninterrupted Explore Moments That Sparked Iconic Athletic Careers in New Series
Posted in: UncategorizedWhen he was 12 years old, Muhammad Ali–known then as Cassius Clay–was robbed of his treasured red Schwinn bicycle. When he reported the theft to the police, he told the officer that he wanted to “whup” the criminal in retaliation. That officer was Sergeant Joe Martin, who professionally trained boxers in a private gym. Young…
Jul
20
HBO Max Lets Snapchatters Sample Original Shows
Posted in: UncategorizedHBO Max is offering up free episodes of some of its original programming on Snapchat as another way to win over younger viewers and get them talking about the streaming service’s shows. Top line The WarnerMedia-owned streaming service is offering up a selection of original episodes and other programming from the HBO Max content catalogue…
Jul
20
Instagram Adds Sensitive Content Control for Its Explore Feed
Posted in: UncategorizedInstagram Tuesday introduced a Sensitive Content Control feature to give its users a way to manage what they see in their Explore feed. The Facebook-owned photo- and video-sharing network defined sensitive content as “posts that don’t necessarily break our rules, but that could potentially be upsetting to some people–such as posts that may be sexually…
Jul
20
There is more to generational analysis than the pseudo-science that plagues it: Opinion
Posted in: UncategorizedGenerations Are Messy. So what?
Jul
20
Marketers spend big on back-to-school—despite looming Delta variant
Posted in: UncategorizedHow brands are seizing on what is expected to be a record sales year as in-person learning returns.
Jul
20
Domino’s vai distribuir pizza de graça para vacinados com segunda dose no Brasil
Posted in: Uncategorized
Cansou de ver empresas no mundo todo incentivando a vacinação com ações de marketing? Não se preocupe, a vez dos brasileiros finalmente chegou. Para incentivar a campanha de vacinação em território brasileiro, a Domino’s vai oferecer pizza de graça para todos que tomaram ou ainda vão tomar a segunda dose da vacina contra a Covid. …
Leia Domino’s vai distribuir pizza de graça para vacinados com segunda dose no Brasil na íntegra no B9.
Jul
20
“Mal chegou e já foi embora”: Jeff Bezos faz viagem de 10 minutos para o espaço
Posted in: Uncategorized
Jeff Bezos já foi e já voltou do espaço. O CEO da Amazon (e homem mais rico do mundo) realizou nesta manhã de terça-feira, 20/07, sua tão aguardada viagem a bordo da nave New Shepard, desenvolvida pela Blue Origin, empresa que também é de propriedade do empresário. Além de Bezos, o voo tripulado contou com …
Leia “Mal chegou e já foi embora”: Jeff Bezos faz viagem de 10 minutos para o espaço na íntegra no B9.
Jul
20
Brands Should Take a People-Centric Approach to Covering the Olympics
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Twitter’s Caitlin Rush gives advice for staying on top of the upcoming Tokyo Olympic Games coverage. Below, in her own words, she cautions against the common media pitfalls of the…
Jul
20
3D Bitmojis Come to Snapchat
Posted in: UncategorizedBitmojis on Snapchat are going 3D. Snap Inc. said that starting Tuesday (July 20), 3D versions of Snapchatters’ Bitmojis will be available on their Snapchat profiles and friendship profiles. Snap Inc./Bitmoji Snap Inc./Bitmoji Snap Inc./Bitmoji More than 1,200 combinations of backgrounds, body poses, facial expressions and gestures will soon be available, including animal print backgrounds,…
Jul
20
NBC chases Olympics gold in Tokyo despite lack of fans, missing athletes
Posted in: UncategorizedNetwork will need other ways to inject drama into its Olympics broadcast.
Jul
20
Axe lança edição especial de desodorante dedicada à Dogecoin
Posted in: Uncategorized
A Axe anunciou na tarde da última segunda (19) uma nova fragrância de seu desodorante dedicada à Dogecoin, criptomoeda meme que já há alguns meses vai e volta no entusiasmo da galera com o mercado. A edição, batizada de “Doge Can”, será distribuída gratuitamente nesta terça (20) nos Estados Unidos a partir do site oficial …
Leia Axe lança edição especial de desodorante dedicada à Dogecoin na íntegra no B9.
Jul
20
CEO da Olimpíada não descarta cancelamento do evento
Posted in: Uncategorized
No começo desta terça-feira (20), o CEO dos Jogos Olímpicos de Tóquio, Toshiro Muto, falou sobre as possibilidades do evento, que ainda é motivo de grande discussão apesar da proximidade com seu início oficial, na próxima sexta (23). As discussões ocorrem pelo fato de a pandemia estar longe de estar controlada no Japão e novos …
Leia CEO da Olimpíada não descarta cancelamento do evento na íntegra no B9.
Jul
20
Atlanta Hawks Chief Marketing Officer Talks Blazing Her Own Sports Trail
Posted in: UncategorizedBe sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Melissa Proctor, chief marketing officer of the Atlanta Hawks basketball team. Beginning as the NBA’s first female ball attendant for the Miami Heat at the age of 17, Proctor invested time and effort…
Jul
20
Discovery Finally Finishes Its Most Successful Upfront Ever
Posted in: UncategorizedDiscovery, the last upfronts week presenter that was still negotiating business in July, has finally crossed the upfront finish line. In what is likely its final upfront prior to next year’s merger with WarnerMedia, the company completed negotiations for its most successful upfront ever, according to a source familiar with negotiations. Discovery did not share…
Jul
20
Minimalist Home Organizing Tools – Neat Method Delivers on a Variety of Organizational Products (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The NEAT Method is here to aid you in tidying up your space with a plethora of home organizing tools. The company is first-and-foremost an organizing service but it also carries a line-up of…
Jul
20
Michelob Ultra anuncia Usain Bolt como embaixador e mostra como conciliar um estilo de vida ativo com cerveja
Posted in: Uncategorized
Para mostra ao público que é possível manter uma rotina equilibrada sem abrir mão dos momentos de lazer acompanhados de uma cerveja, a Michelob Ultra anuncia Usain Bolt como embaixador da marca, que vem para mostrar que a cerveja não precisa ser uma barreira para quem busca um estilo de vida mais ativo e saudável. …
Leia Michelob Ultra anuncia Usain Bolt como embaixador e mostra como conciliar um estilo de vida ativo com cerveja na íntegra no B9.
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