The new Coca-Cola Zero Sugar wasn’t looking to be like any other Coke. It wanted to be disruptive, and make Original Coke drinkers start to doubt if that one is the best. It didn’t want to ask permission, it wanted to come really loud asking everyone “Am I the best coke ever?”
BMW Belux is a loyal partner of the Red Devils, Belgium’s national football team and current leader in the FIFA world ranking. For this summer’s big event, TBWA created a film for BMW with an unexpected twist. One in which the football players aren’t the main stars. As an advocate of pure driving pleasure, BMW doesn’t sponsor the players, but the empty Belgian roads.
Molson Coors and Droga5 tap into a Texas-LatAm style in bid to stand out in the hyper-competitive hard seltzer market.
The barbecue is a summer lover’s best friend – grocery chain S-market’s barbecue advert celebrates summer and outdoor eating.
Amnesty International has launched a satire website mocking the LGBT ideology free zones that were introduced in Poland.
Over 100 regions in Poland are now LGBT free zones, leading to a massive increase in hostility towards LGBT people, hate speech, and violent attacks. The idea of a LGBT ideology free zone is in itself ridiculous, because freedom to love is a basic human right.
The website, aptly named “The land of absurdity”, lets people introduce their own nonsensical free zones, such as “The nose hair free zone” and “The lactose intolerant free zone”. The site is already generating hundreds of new zones that will be delivered to the Polish government.
70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject.
What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game.
The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.
We could all use a break from shooting zombies, defeating dragons, and blowing up buildings. While most games focus on violence and destruction, it’s about time we use this platform for positive change. RARE wants us to create a game that’s a force for good, that not only makes players feel good but also does good. But one game can’t address all the issues the world is facing. So we created dozens. Introducing XBOX Game Changers: A self-sustained platform for bringing real-world impact. Through gamers, XBOX and Rare will develop a game series that tackles a multitude of causes. By getting gamers to do what they do best, and put their creativity and problem-solving skills to the test, they will take part in a gaming experience that encourages conversation and action around important causes.
A really simple but also very emotional campaign, around the concept that important things in life don’t need much explanation.
Burger King (BK) has released a poster campaign to remind customers in Brazil what it was like waiting for orders in pre-pandemic times instead of using its Drive-Thrus wherever possible. The “prank” campaign features the question “Feeling Uncomfortable?” over four separate images of crowded BK restaurants around the world with long lines or crowds, playing…
After rolling out special-edition City Connect uniforms for more than a dozen NBA teams, Nike has moved onto baseball–first with Boston Marathon-themed Red Sox jerseys, and now with special threads for the Marlins. Miami’s City Connect unis arrived with much buzz and fanfare as they tied the bond between baseball, community and culture. The Marlins…
Here’s a campaign that can legitimately be described as a little bit cheesy, as pizza firm Papa John’s taps into street culture, mixing street wear with its delivery driver uniforms. The clothing is featured within its own hip-hop track as part of an international campaign to promote its cheddar cheese range. The “Papa X Cheddar”…
Vaisala vision film is a mixture of capturing narrative, visuals from micro level to big picture, data and informational content all wrapped in an inspiring story. It’s a mix of cinematic visuals enforced with documentary style storytelling which brings realism to the film.
The focus all through out the film is in the future although we celebrate the achievements of Vaisala’s present and past, this is the way to keep the focus on vision, bigger picture and how Vaisala impacts our everyday lives and future.
Flying Blue, the Air France-KLM Group’s frequent flyer programme, is unveiling its new communication platform.
There is a generation that runs free and is never hungry. They are easily recognized by their love for the McDrive and the unique rules that they follow, every time they order! They are the McDrive Gen!
The film created for McDonald’s, shines light on the” unwritten rules” that this generation follows. It’s for those that close their window quickly to trap the McDonald’s smell inside the car.
It’s for the ones that ALWAYS get extra fries for the road. It’s simply for everyone ! Join the #McDriveGen.
During lockdown people were worried about how to keep their homes clean, and they were stuck inside spending days at a time just sitting and watching Netflix. This was the ideal opportunity to raise everyone’s spirits, and spread the message that Clorox is a disinfecting superstar.
We didn’t just want to do a normal campaign, we wanted people to engage with Clorox in a new way and a way that was relevant to people in lockdown, and would reach a huge audience during the height of the pandemic.
Clorox Workouts combined the disinfecting power of Clorox with a workout routine that brought a smile to everyone’s faces, got them moving & and make their home’s sparkle with disinfecting cleaning power. So, what’s the social media platform that’s the most creative and has really embraced the quarantine spirit? TikTok.
We choreographed a fun and simple workout routine, paired with catchy lyrics (that reminded everyone about the disinfecting power of Clorox) and got people moving, mopping, disinfecting and sharing our message!
The United Arab Emirates is a country where 200 different nationalities come together, interact and connect every day. Every nationality communicates in a different language, or even the same language with different accents, which creates misunderstandings between people.
Words are misheard, misinterpreted, and misconstrued, leading to a lot of confusion. Dialogues don’t make sense anymore and daily interactions become challenging. Particularly when a service is in need.
For banks in the UAE, money being lost because of miscommunication is an absolute no-no. We saw an opportunity to turn that miscommunication into a much easier one through Citi’s online payments and transfers features. To show this we created radio ads based on this cultural context, where two people are having a conversation, thinking they’re making sense, and that they understand what the other is saying – a situation that frequently happens in the UAE.
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