The National Football League’s Kansas City Chiefs are hiring Lara Krug as CMO, a newly created position charged with growing the team’s global fanbase. As the club’s first-ever CMO, Krug will oversee all marketing functions, including brand marketing, community outreach, digital, social media, website operations, event entertainment and content production. She will also implement strategies…
Facebook filed two lawsuits Tuesday with the aim of preventing abuse of its ad platform and protecting its users. The first suit was filed against N&J USA, Mohit Melwani and Vishaal Melwani, which Facebook accused of running a bait-and-switch advertising scheme on its platform. Director of platform enforcement and litigation Jessica Romero said in a…
The pandemic has upended work as we know it, but a number of enterprising publishers are hoping to turn that uncertainty into opportunity. Some, like the recently launched Charter, are new efforts dedicated entirely to the subject. Others, like Protocol | Workplace, are nascent extensions of existing publishers. Forward-thinking brands like Quartz, Bloomberg Media and…
Deal applies rebates straight to Walmart customer accounts as people fill carts on social networks.
Pride Month may be drawing to a close, but it’s not over yet. Billboard and Rolling Stone teamed up with Messenger From Facebook on “Pride: A Performance by Hayley Kiyoko” Wednesday (June 30) that can be viewed via the messaging application’s Watch Together feature or on video destination Facebook Watch. Pride: A Performance by Hayley…
Twitter revealed changes in its upper management ranks Tuesday: the promotion of Sarah Personette and the departure of Matt Derella. Vice president of global client solutions Personette was promoted to chief customer officer, effective Aug. 1, succeeding Derella and joining the company’s senior management team, reporting directly to CEO Jack Dorsey. Personette joined Twitter in…
Personalized video platform Cameo named its first ever vice president of product, tapping Uber director of product Nundu Janakiram for the role. Nundu Janakiram Nundu Janakiram Janakiram will be tasked with improving the platform’s core experience, rolling out new types of interactions with fans and investing in business-to-business opportunities. In his six years at Uber,…
Author Rishad Tobaccowala shares his views about the “new strange” of the workplace, and the necessity of personal reinvention. There will be no “restarting” post-pandemic; we will be starting again, he says.
Faz menos de um ano que “Ghost of Tsushima”, jogo que “encerrou” a geração do PlayStation 4, foi lançado, mas a Sony já está planejando trazer a obra de volta. Segundo o Digital Trends, o jogo ganhará uma versão remasterizada para o PlayStation 5, mas não se trata apenas de um relançamento, e sim de …
Leia “Ghost of Tsushima” ganhará versão do diretor para PS4 e PS5 na íntegra no B9.
In 2017, Verizon launched its Adfellows program in hopes of amplifying a diverse pipeline of talent in marketing and advertising and creating real, lasting change in the industry. Four years and 107 fellows later, the brand is celebrating the graduation of its most recent class and announcing the expansion of its program with the addition…
Don’t think of HBO Max as just a streaming service. HBO and HBO Max chief content officer Casey Bloys certainly isn’t. Instead, the programming chief, who oversees original content for both the premium cable network and year-old streamer, sees HBO Max as the next-generation version of a television bundle–and he’s programming it accordingly. “The way…
Instagram is running a test of More Like This, a feature that serves users who engage with an ad on feed a horizontal feed of suggested ads relevant to the one they clicked. The test is being run globally, and the goal is to help people discover new brands and products via feed. Instagram Instagram…
Facebook joined the EU Climate Pact Tuesday and outlined four pledges for how it plans to help people take action against climate change and build a greener Europe. The EU Climate Pact was created by the European Commission to encourage Europeans to learn about climate change and develop, implement and scale solutions. Facebook pledged to:…
Facebook took home a small win on Monday, but the social networking giant is far from out of the woods yet, especially internationally, as growing regulatory pressure continues to circle Big Tech. U.S. District Court Judge James Boasberg dismissed separate antitrust lawsuits filed against Facebook by the Federal Trade Commission and 48 State Attorneys General…
The art pulls from the chains’ iconic 2015 Super Bowl ad.
The program’s classes run the gamut of modern marketing, from “Hood Marketing 101: How Blackness is Bought” to “How to Be a Good Troublemaker.”
The recent growth of start-ups like Substack and Revue has renewed interest in newsletters.
Em 2021, o Guaraná Antarctica completa 100 anos, e para celebrar a data, a marca lança uma ação que convida os consumidores a se tornarem “sócios” da mesma. As vagas já estão abertas na plataforma de cocriação oficial do centenário. Na plataforma, os consumidores podem se tornar sócios dos 100 anos da marca com um simples …
Leia Guaraná Antarctica convida público a se tornar “sócio da marca” em comemoração dos 100 anos na íntegra no B9.
For weeks, ViacomCBS execs had been anticipating a lucrative upfront haul–and that’s exactly what the company has received as it crosses the upfront finish line. The company saw historic pricing in the upfront, according to a source familiar with negotiations. The source did not provide any specifics about CPM (cost per thousand viewers reached) or…
The 6,000-seat performance venue in Hollywood Park–the nearly 300-acre sports and entertainment destination in Inglewood, Calif., being developed by Stan Kroenke, owner and chairman of the National Football League’s Los Angeles Rams–will be known as YouTube Theater following a multiyear agreement between the mixed-use development and the Google-owned video site. YouTube Theater is a 227,000-square-foot,…
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