Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending the traditional pro sports model with a player-first mentality that extends into marketing.
krow’s new campaign for DFS spotlights the sofa brand’s partnership with Team GB, honouring its top athletes at the same time as celebrating the spirit of the whole country: together, we all play a part in Team GB.
After the sudden return of the famed 80’s Domino’s antagonist The Noid, the brand villain is bounding onto TikTok with his attempt at a dance challenge gone awry.
The Noid begins his short to the tune of Pat Benatar’s “Hit Me With Your Best Shot,” only to scramble his steps and throw an ear-tugging tantrum. Users can duet to the dance and ‘avoid The Noid’ along with his weapon of choice before the Pizza Crusher makes a classic reappearance. Audiences can use the official #AvoidTheNoid hashtag to put their own spin on the encounter.
Over 2,000 posters and billboards will feature stunning portraits of volunteers and patients with provocative quotes inviting the public to ask them about their real-life St John experiences including: “Ask me how my grandson saved my life”, “Ask me how I brought someone back to life”, “Ask me how first aid changed my life”
Advertising directs people to St John’s website (www.sja.org.uk) where videos and other content give the answers. And St John Ambulance is also positioning #AskMe as a social movement, starting by asking its tens of thousands of volunteers to tell their incredible St John stories, highlighting the positive impact of their work for the charity.
Brands try to navigate the steamy world of creators on Amazon-owned video site.
A look back at some of the biggest breakthroughs of the Cannes Lions 2021 Creative Marketer of the Year
The gaming platform is becoming increasingly attractive to artists, who can earn money by cultivating fan tribes that express their loyalty through patronage.
Job insights platform Glassdoor’s Top CEOs in 2021 was missing a familiar face: For the first time since 2013, Facebook CEO Mark Zuckerberg did not crack the annual list’s top 100. Zuckerberg topped the debut list in 2013. After slipping to No. 10 in 2014, he rebounded to place fourth the next two years, before…
Erin Riley is named TBWAChiatDay LA’s first CEO and Jen Costello is promoted to chief strategy officer.
All Seasons Press, started by former executives from Simon & Schuster and Hachette, plans to publish books by the former Trump officials Mark Meadows and Peter Navarro.
Podcasts have been exploding in popularity across the world in the last few years, with an estimated 80 million Americans tuning in weekly. “I think it’s just such an intimate medium,” Van Jones, CNN political commentator and host of the upcoming Uncommon Ground podcast on Amazon Music, said Tuesday during a podcasting panel at the…
Atualmente, a Confederação Brasileira de Futebol é responsável pela gestão tanto da Seleção Brasileira quanto das competições nacionais. Os clubes da primeira divisão, porém, querem mudar esse cenário. Segundo o GloboEsporte, 19 dos 20 clubes da Série A se uniram e assinaram um documento a fim de organizar uma Liga para gerir o Brasileirão. O …
Leia Clubes se unem para criar liga a fim de gerir o Campeonato Brasileiro na íntegra no B9.
A Nintendo anunciou um console portátil temático de “The Legend of Zelda”. O videogame, que foi apresentado durante a Nintendo Direct, o evento anual da gigante japonesa para apresentar novidades, virá com quatro jogos da franquia, para celebrar o aniversário de 35 anos do primeiro título da série. O Game & Watch virá com os …
Leia Nintendo anuncia mini-console temático de “Zelda” para celebrar 35 anos da franquia na íntegra no B9.
O cuidado com a saúde mental será o tema central da primeira temporada de “Vem K”, série audiovisual lançada por Karol Conká, e que estreia no IGTV da cantora nesta terça-feira, 15/06. A produção terá 6 episódios de 10 minutos cada, que irão ao ar todas as terças-feiras, às 18hs, até o dia 20 de …
Leia “Vem K”: Karol Conká lança série audiovisual no IGTV que aborda saúde mental na íntegra no B9.
The Daily Show With Trevor Noah will get a brand facelift this fall. Before that, though, the Comedy Central late-night show is taking an extended break. When The Daily Show returns on Sept. 13, it will have a new look and feel, the network said Tuesday. But the series, which has been filmed and produced…
Regulators across the globe are turning the thumbscrews on Big Tech. Today, the Competition Markets Authority said it will be conducting an investigation of Apple and Google’s “effective duopoly” over parts of the internet economy. Top line The CMA is launching an inspection of Apple and Google’s dominance over the iOS and Android ecosystems. This…
TBWAChiatDay Los Angeles has promoted president Erin Riley to chief executive officer and Jen Costello to chief strategy officer from head of strategy. The moves come after a year that saw the Los Angeles office land key clients, including Discover, Moderna, Behr Paint and Schwan’s food brands. Riley takes a title that was not currently…
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