Hasta La Creative!

Celebrating the “loving it” moments with the dads of the world.

Value communications provider Plusnet unveils a new OOH ad campaign to celebrate Dads – with a billboard full of Father’s Day cards that can be peeled off, written in and handed over this Sunday.

The ad campaign pokes fun at the fact that when it comes to Father’s Day, Dads across the country can sometimes be forgotten about. So in a bid to keep family relationships intact, passers-by can take a free card from the billboard to give to their dads on Father’s Day this Sunday.

Each card has a message for Dads inside: ‘A special card for the world’s best 24/7 cash dispenser, late-night taxi driver, terrible joke-teller, dancefloor clearer, remote control hogger, bedtime story reader, light switcher-offer, best friend, cheerleader and all round wonderful Dad? That’ll do.’

That’ll Do is based on the much-loved Yorkshire expression ‘That’ll Do’ – used when you get far more than you bargained for. That’ll Do is a refocus in Plusnet’s strategic direction, with a renewed push into the value market by concentrating on its three core strengths – simplicity, reliability and award-winning customer service.

Challenge:
We wanted to create a brand that resonates in people’s hearts. A brand that offers a solution for the emotions we’re all feeling at the moment. So we positioned the karaokebar as a place where people of all ages and backgrounds can come to take a break from this mad world. Where you can blow off steam – and let it all out.

Idea:
We named the karaokebar ‘BLÊR’, which means yelling/roaring/blaring in colloquial Dutch. Besides the joy it brings, we focused on the therapeutic aspect of singing (‘blèren’). Singing gives a feeling of euphoria so it’s all associated with a reduction in stress. Especially after a bitch of a year like 2020, letting go of some emotions seems more necessary than ever. That’s why BLÊR is here. The karaoke hotspot where you can sing it all off.

A film that talks about the beauty of becoming who you truly are and how good you can feel in that moment.

DBS Live Fresh is a credit card for millennials offering cashback on fresh nightlife experiences. So, when the pandemic put nightlife in lockdown, we brought Zouk, Singapore’s most iconic club, back to life in Fortnite.

Despite closing in 2016, Zouk at Jiak Kim Street continues to be loved and missed by Singaporeans. Using archival footage, blueprints and a whole lot of memories, we recreated the legendary club in Fortnite down to the very last detail. At the virtual club, people could hit the dance floor, battle for fresh coins or take a much-needed trip down memory lane.

Cu4tro Soles is a 100% Mexican wine, under the concept “The wine of Mexico” the brand seeks to highlight its origin through symbols, colors, slang and expressions of the Mexican culture.