Jun
28
How Evian's Shweta Harit is improving bottled water's image
Posted in: UncategorizedFor Shweta Harit, innovation in packaging leads to marketing with approachable messaging.
Jun
28
Faze Clan's Jaci Hays makes deals, doubles revenue
Posted in: UncategorizedThe COO of Faze Clan is taking the esports organization in new directions and creating new revenue streams.
Jun
28
Merrell's Janice Tennant takes inclusivity outdoors
Posted in: UncategorizedThe chief marketing officer of Merrell is bringing inclusivity to wide open spaces.
Jun
28
Quiet Storm’s Rania Robinson creates pathways for talent
Posted in: UncategorizedFor Quiet Storm’s CEO, having women and POC as role models is critical.
Jun
28
5 marketing lessons from Victoria’s Secret rebrand
Posted in: UncategorizedThe recent brand overhaul from Victoria’s Secret offers lessons for other marketers looking to rebrand and turanround their businesses.
Jun
28
Mother London's Katie Mackay-Sinclair drove pandemic response
Posted in: UncategorizedMother London’s partner is in Ad Age Leading Women Europe’s class of ’21
Jun
28
How Remi Kent helped 3M surge during the pandemic
Posted in: UncategorizedThe senior VP and global chief marketing officer of 3M’s Consumer Business Group is among Ad Age’s Leading Women U.S.
Jun
28
Uncommon Creative Studio's Elizabeth Uviebinené connects brands to culture
Posted in: UncategorizedUncommon Creative Studio’s brand strategist is also accomplished columnist and author.
Jun
28
How Accenture Interactive's Liz Barnsdale pushes the uncomfortable
Posted in: UncategorizedAccenture Interactive’s Barnsdale goes beyond campaigns to champion inclusion and diversity.
Jun
28
TBWALondon's Sara Tate is advocate for work-life balance
Posted in: UncategorizedTBWALondon’s CEO introduced a company-wide menopause policy and established a mental health support service.
Jun
28
m/Six's Belinda Smith helps ad world face systemic racism
Posted in: UncategorizedThe CEO of m/Six, Americas helped create the World Federation of Advertisers’ first guide for tackling issues around DE&I.
Jun
28
Ulta Beauty's Shelley Haus keeps beauty brand on Target
Posted in: UncategorizedBoth shoppers and investors were pleased when Ulta Beauty announced a deal putting the cosmetics retailer inside over 100 Target stores.
Jun
28
AMV BBDO’s Nadja Lossgott is a force behind Wombstories
Posted in: UncategorizedAMV BBDO’s joint executive creative director is a winner in Ad Age’s Leading Women Europe competition.
Jun
28
Ad Age Leading Women U.S. and Europe 2021
Posted in: UncategorizedSee this year’s class of top leaders in advertising, marketing and media who led change across the industry during a tumultuous time.
Jun
28
Introducing Ad Age’s 2021 Leading Women
Posted in: UncategorizedOur annual list recognizes the forces that are leading change across the industry.
Jun
28
Key Questions Need to be Answered After Google Delays the Cookiepocalypse
Posted in: UncategorizedAfter 18-months of handwringing, claims and counterclaims, plus overall confusion, Google has granted what many in ad tech have prayed for: a reprieve from phasing out third-party cookies. Google’s Chrome browser was initially slated to withdraw support for the cornerstone of behaviorally targeted advertising next year, but this week it issued a revised timeline with…
Jun
28
Adweek Podcast: Wrapping Up Cannes Lions 2021
Posted in: UncategorizedAfter a long (and unusual) week on the virtual Croisette, David Griner and Shannon Miller are joined by AgencySpy editor Kyle O’Brien and ecommerce reporter Emmy Liederman to share our wrap up of Cannes Lions Live. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify. Will add podcast…
Jun
28
An Accusation Blew Up a Campaign. The Media Didn’t Know What to Do.
Posted in: UncategorizedHandling a delicate allegation of sexual misconduct is a lot more challenging than covering a horse race.
Jun
27
Paramount+ pairs Brady Bunch with drag queens and Wimbledon begins: The Week Ahead
Posted in: UncategorizedTaking a look at some key happenings in the next seven days.
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