Pinterest always touts itself as a platform that provides inspiration, and Hendrick’s Gin hopes it can provide a “Ginspirational” experience, as well. The spirits brand teamed up with Pinterest on the first quiz-to-board Pin extension from an alcohol brand, which uses a series of “this or that” questions to craft the journey for Pinners. Questions…
Cheil Worldwide-owned creative agency Iris has promoted Steve Bell to global chief executive while founder Ian Millner moves to the role of chairman as part of its leadership team shakeup. Bell takes up the new position after three years as deputy to Millner and European and North American CEO. He will now be responsible for…
DoorDash has been working diligently to expand the scope of its reach both within its long-standing partnerships with local restaurants and beyond. A big part of that effort involves creating inroads with millennials and Gen Z, two of the most powerful consumer bases today. For the delivery brand, the best way to strengthen those relationships…
When the pandemic hit and society shut down, more people started brewing their coffee at home. This change in behavior, coupled with declines in tourism and commuting to work, hurt Starbucks. The coffee chain’s total revenue dropped 11% to $23.5 billion for its fiscal year ending September 27. As in-store sales recover, Starbucks is focusing…
Como parte das ações do movimento #OrgulhoResiste, lançado pela Ambev no Mês do Orgulho LGBTQIA+, a empresa coloriu pontos emblemáticos de São Paulo neste final de semana. Um mural móvel, produzido com 3 mil latas de alumínio e pintado com as cores da bandeira que representam a comunidade, passou pela Praça do Ciclista, região da Avenida Paulista, e nas Praças …
Leia Ambev colore pontos de São Paulo com mural móvel LGBTQIA+ na íntegra no B9.
The upscale travel magazine and digital platform moves to leverage the momentum of the rebounding travel industry.
Guinness’ global brand director kept the pub-poured brand alive in pandemic via smart marketing.
The chief marketing officer is among Ad Age’s Leading Women 2021 U.S. class.
Mindshare’s Deborah Harper says diversity efforts should be integral and not relegated to specific events.
Alia Kemet, the VP of creative & digital marketing at McCormick & Company North America, leads by finding the strengths within.
People who correctly predict how long it takes to bring orders to cars win a slice of a $200,000 prize.
Venues, restaurants and event centers around Austin, Texas, endured an unheard of and eerily silent Spring Break in 2020. Then, when South by Southwest (SXSW) announced on October 6, 2020 that it would be all virtual in 2021, hopes of a reprieve from Covid-19’s devastating effects on the hospitality industry were soundly dashed–and some of…
Modern life is stressful for millions of Americans, and this was true even before the pandemic made everything more difficult. Trouble sleeping, burnout at work, anxiety over finances, social media-incited envy and self-doubt (listen to Olivia Rodrigo’s “Jealousy, Jealousy”)–all of it adds up, making each day demanding. Many beverage brands, being the astute observers of…
To keep up with all the podcasts, Clark confesses, “sometimes I do listen at 1.2x or 1.5x speed.”
Ahead of Ad Age’s 40 Under 40 annual feature, we caught up with former honoree Vineet Mehra, now with online grocery startup Good Eggs.
Handling a delicate allegation of sexual misconduct is a lot more challenging than covering a horse race.
A chaotic few weeks at Facebook reached its tipping point June 9 when Carolyn Everson, vice president of the company’s global business group and its most prominent public face on the advertising side for a decade, abruptly left the company. The move, just days after Marne Levine’s promotion to chief business officer June 3, was…
Cash and her team helped Wendy’s surpass Burger King to become the No. 2 U.S. burger chain.
Refinery29’s Effy Okogba is among Ad Age’s Leading Women Europe class of 2021
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
