Advertised brand: Mercedes-Benz, India
Advert title(s) : Don’t text and drive
Creative head: Vishnu Moulish
Copywriter: Vishnu Moulish
Agency : Pipe Bomb Advertising, Bengaluru, India
ESPN+, Disney’s smallest streaming service, will get a big live sports boost in the coming months. A substantial seven-year deal with Major League Baseball will bring 30 exclusive regular-season games to ESPN, including 25 Sunday Night Baseball telecast and the MLB Little League Classic, along with five additional games every season that include the national…
Supply-side platform PubMatic saw revenue for Q1 total $43.6 million, up 54% from the year prior, when lockdowns first hit and the ad industry started to recoil as advertisers pressed pause on spend. Top line Digital advertising proved somewhat resilient during the pandemic, with marketers turning to programmatic channels to target consumers on their digital…
Since late 2020, several ad-tech companies have attempted to float on the public markets. That includes Viant, which issued its first quarterly results today after listing on the Nasdaq in February. Top line Viant, which offers a demand-side platform known as Adelphic, posted revenues of $40.1 million for the three months leading up to March…
The CW is taking over Saturdays. The broadcast network will expand its schedule to all seven days in October, programming the entire week’s primetime lineup for the first time ever. The expansion, which will bring the network to 14 hours of weekly primetime programming, will begin on Saturday, Oct. 2, with the first night of…
Disney shares dropped as much as 5.3% in extended trading.
Shop also appoints new chief client officer for North America.
A little over two years since taking over as R/GA CEO, Sean Lyons says he has a leadership team in place for the agency’s latest reinvention. Even for an agency built on “radical transformation,” evolution doesn’t come without growing pains. Last year saw a leadership exodus at R/GA over the course of months, beginning with…
A campaign in honor of Asian American and Pacific Islander Heritage Month is looking to combat rising anti-Asian racism by sharing the stories of Seattle’s leaders and celebrities while encouraging other AAPI community members to make their voices heard. The “Our Stories Are Your Stories” campaign launched with a 30-second spot focused on the diversity…
As the world gradually re-opens from various stages of quarantine, CMOs are facing a much different set of considerations when it comes to attracting talent than they were more than a year ago. At Adweek’s CMO Summit this week, marketing leaders discussed how they are approaching recruiting and retention in a world where companies and…
It should go without saying, but here’s a bit of advice anyway–skip the CBD-coated “sleep pretzels” of dubious origin and the CBD tonic that some guy cooked up in his garage. Sketchy! To avoid those scenarios, there are rules that can help you navigate a CBD space that’s jam-packed with more than 3,000 brands. They’re…
Consumers are desperate to return to normal. With vaccinations widely available in the U.S. and a sense of cautious optimism settling over the country, advertisers are hoping to tap into that positivity–and past the political division that’s defined the past year. Pepsi’s new spot, “The Mess We Miss,” highlights all the ways we thoughtlessly shared…
Verizon says, “Nobody builds 5G like Verizon builds 5G.”
Em março deste ano, LeBron James encerrou seu contrato de 17 anos com a Coca-Cola e assinou com a Pepsico. A promessa era que LeBron faria sua estreia na nova empresa divulgando o energético Mtn Dew Rise Energy, o que realmente aconteceu hoje em um vídeo que traz o atleta numa versão alternativa de sua vida, …
Leia Dançando salsa e cortando grama, LeBron James estreia sua primeira campanha para Mtn Dew na íntegra no B9.
Desde que estava dentro da casa do BBB21, Gilberto Nogueira era visto como um futuro garoto-propaganda da Vigor em brincadeiras dos internautas com o nome da marca e o apelido do participante, Gil do Vigor. O meme cresceu à medida que a popularidade de Gil também aumentou, e é claro que a Vigor não perderia …
Leia Finalmente: Gil do Vigor é o novo garoto-propaganda da Vigor na íntegra no B9.
No mês em que é celebrado o Dia Mundial da Higienização das Mãos, Rexona promove uma “treta do bem” no Twitter. Fugindo da linguagem tradicional das campanhas de conscientização, a ação a “Sabonetreta” tem como proposta promover uma conversa bem-humorada na rede social sobre a preferência dos consumidores entre os sabonetes líquido ou em barra, …
Leia Rexona cria “sabonetreta” para reforçar importância da higienização das mãos na íntegra no B9.
Digital tokens give fans rights to play checkers, bowl and more with their favorite entrepreneur.
The hiring of Garcia Martinez, a former Facebook product manager, drew fire because of offensive remarks he had made in the past.
KarmaLab is a special unit that works with marketers to create ad campaigns without turning off fans.
The trend of “drops”–limited-edition product release events–is expanding from the cosmetics and apparel industries into home furnishings as marketers attempt to generate excitement by using scarcity to attract new customers. It’s no surprise. The drop-style approach, which gained traction with streetwear retailer Supreme in 2012, captures many essential marketing elements: It grabs the attention of…
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