As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, My/Mochi Managing Director and CMO Russell Barnett shares how the ice cream brand pivoted its biggest celebration into an engaging digital campaign during the pandemic that generated social buzz and billions of earned media impressions. Check out more plays from top CMOs…
McDonald’s U.S. announced today that it will increase the portion of its advertising spend that goes to diverse-owned creators by more than double over the next four years. Top line By 2024, the fast-food giant has committed to increasing its spend with Asian Pacific American, Black, Hispanic, LGBTQ+ and women-owned media companies, production houses and…
As advertisers grapple with the looming death of the cookie, marking the end of an era of easily trackable data for marketers, Apple continues to highlight the ways in which it’s already helping consumers guard their privacy. The brand’s newest spot, “Tracked,” highlights the iPhone’s App Tracking Transparency tool, which lets you opt out of…
Com o objetivo de trazer mais transparência e clareza ao seu processo de verificação de contas, o Twitter disponibiliza a partir de hoje, 20/05, de forma gradual, o novo formulário de solicitação do selo, cuja requisição será aberta a todas as pessoas que utilizam a plataforma. O processo foi reformulado com base em comentários do público e na criação …
Leia Com novo processo de verificação de contas, Twitter disponibiliza formulário de solicitação para mais usuários na íntegra no B9.
Angelic Vendette is the Vice President and Head of Marketing at Alo Yoga. She was formerly Head of Social Media Marketing and Influencers of Stitch Fix. As part of the CMO Reboot Playbook: Authentically Connecting With Community, Angelic dives into why inclusivity and diverse representation were crucial for growing and engaging their Stitch Fix community….
Giant retailer moves beyond TikTok to find Pioneer Woman Ree Drummond’s fans.
Nos últimos anos, o Google tem expandido seus negócios para competir diretamente com a principal referência tecnológica do mundo, a Apple. Agora, com um catálogo de produtos que vai de smartphones de primeira linha, como o Google Pixel, até assistentes domésticos, como o Google Nest, a empresa de Sundar Pichai apresentou seu projeto para ter …
Leia Google abrirá sua primeira loja física em Nova York na íntegra no B9.
Junho é o mês do orgulho LGBTQIA+, e a LEGO já revelou seu kit especial para celebrar o período. A empresa anunciou o set “Everyone is Awesome” (ou “Todos São Incríveis”), pintado com as cores da bandeira do movimento e composto por 346 peças e 11 bonecos, um para cada cor da bandeira. Pelo preço …
Leia LEGO celebra mês do orgulho LGBTQIA+ com conjunto de arco-íris na íntegra no B9.
After two years of negotiating with management, the Ziff Davis Creators Guild announced Thursday that 97% of its members have voted to authorize a strike. The announcement comes as ZDCG returns to the bargaining table Thursday to negotiate compensation increases for guild members. The guild, which has around 70 members, represents the editorial staffs of…
Among the many predictions that business gurus are churning out these days is how professionals are likely to dress when–well, if–they go back to commuting to the office. After 18 months of working in hoodies and sweatpants, what’s to become of the office dress code? Prognostications vary, of course. Some holding that returning to normal…
For the first time since November 2017, Twitter users have a way to apply for the sacred blue checkmark that signifies verification, cachet and clout, as the social network began rolling it out worldwide Thursday. “One of the most consistent pieces of feedback that we’ve heard is that people don’t understand who we verify, and…
Move comes as brands focus on accessible products.
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| THE ORIGINAL? Correos / Spanish Postal Services – 2019 Click image to enlarge Agency : Wunderman Thompson (Spain) |
LESS ORIGINAL Latvijas Pasts / Latvian Postal Services – 2021 Click image to enlarge Agency : Weekend (Latvia) |
Para reforçar a importância da vacinação e reiterar a contribuição na luta contra a pandemia, a Pfizer Brasil lançou sua primeira campanha de veiculação nacional, “Vacina: Tomar para Retomar”. O objetivo é estimular a população brasileira a tomar as vacinas de acordo com as datas organizadas pelo Programa Nacional de Imunizações e, assim, provocar a retomada …
Leia Com Tiago Leifert, Pfizer lança primeira campanha para reforçar a importância da vacinação contra Covid-19 na íntegra no B9.
The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. First up is Mark Marshall, president, advertising and client partnerships,…
Although the sharper edges of the Covid-19 pandemic are beginning to soften in the U.S., many of the changes it heralded in the world of ad selling will likely outlast it. Chief revenue officers from seven publishers–Bustle Digital Group, Cond? Nast, Decrypt, Quartz, Salon, Vox and The Washington Post–spoke with Adweek about what adjustments the…
Other finalists in the 5-month review included The Martin Agency, Deutsch LA, TBWA/Chiat/Day, New York.
(TrendHunter.com) Staying agile and prepared when heading out on a camping trip is essential, so the SHTFandGO Bullet Proof 50 BMG Rocket Stove is designed to enable just that. The stove will work effectively to…
Introducing Remastured, an innovative project employing the latest technology to restore some of the oldest – and steamiest – erotic films ever produced, all for your viewing pleasure.
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