Hasta La Creative!

O novo anúncio do McDonald’s em Paris é tão intuitivo que nem leva o nome da rede de fast food. Criado pela TBWAParis, que trabalha com o McDonald’s na França desde 1985, a ação traz itens do cardápio da rede com marcas de mordida e totalmente reconhecíveis. As imagens nos outodoors trazem Big Mac, batatas …

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The week’s biggest moves, hits and misses.

Plus, check out some highlights from Advertising Week Europe and what shops are doing around Hispanic Heritage Month.

Watch the live broadcast on Tuesday, Nov. 10 at 10:30 a.m. EST.

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COVID-19 escalated the shift to streaming TV, as pandemic lockdowns generated demand for content. Changes in consumer behavior that were expected to occur over the course of the next few years were condensed into just a few months. And as several new, high-profile streaming services hit the market in 2021, the long-held standards of the $70 billion TV advertising market have been challenged.

On November 10, Ad Age will bring together leaders from the buzziest streaming services, alongside early-adopter brands and agencies, to discuss how to take advantage of the opportunities in OTT.

Fox News is planning for its anchors, reporters and staff to be tested out of an abundance of caution.

Trump administration officials claim the Chinese-owned app presents a security risk to American users.

The Fiat Chrysler brand, which has long used movie-tie ins, turns back the clock to tout its J.D. Power ranking during a time when few new blockbuster films are out.

One of the more colorful features of pandemic living is the renewed importance consumers are placing on dogs and cats. Given the abundance of emotional support that pets provide, it’s no coincidence that Americans have wanted to reward these worthy companions with toys, treats and a growing number of high-end pet foods. As Adweek reported…