Hasta La Creative!

Devil’s Peak Hero is made for real beer drinkers wanting real beer taste and refreshment. But without the alcohol.

PS In South Africa our COVID lockdown restrictions included a ban on all alcohol sales for many months nationwide. These spots were made under associated production limitations. But we think they turned out ok.

These days influencers are a ubiquitous part of every marketing plan, including that of Savanna, South Africa’s most-loved cider. Known for its crisp, witty perspective on the ironies of South African life, it now turns that perspective on itself and its dependence on a new class of celebrity – famous not for skill or artistry, but for clout and likes. But what if influencing is an art form? With his tongue firmly in his cheek, Sello Maake ka-Ncube (Lion King), one of South Africa’s greatest living thespians, ‘brings the secret of the stage to your Instagram page’. Over four episodes he deftly teaches method acting techniques to some of the country’s top influencers. And it’s hilarious.

‘Missing Pieces’ is Fold7’s new TV campaign for the UK’s most detailed Credit Report site, Check My File. The spot illustrates how, as with most things in life, it can be difficult to succeed without all the pieces being in place. Depending on the Credit Reference Agency used, the information seen on a Credit Report can differ for many reasons and something important – which can make it harder to get credit – can be missed. Using engaging and entertaining metaphors the work illustrates how the smallest missing pieces can make a big difference.

Establishing higher ed branding that is unique, authentic to the school and tailored for Gen Z has become increasingly challenging. Launching this kind of creative campaign during a pandemic? Even trickier.

Allegheny College, a 205-year-old, nationally ranked liberal arts school in Pennsylvania, just released a new branding campaign called “Learn Outside the Lines” and it looks at career development and major-minor selections differently.

At a time when so many schools are geared toward cattle-chute majors that point toward one specific job, Allegheny’s campaign offers a different way of learning that gives graduates what employers crave: adaptability. Because no one works in a single job anymore. And no single job remains the same anymore. The campaign is rooted in something that truly makes Allegheny unique – its longstanding requirement that every student must minor in a subject wholly unrelated to their major.