Business is heating up for Cooler Screens. The technology company that replaces refrigerator and freezer doors with digital screens that display ads alongside product inventory said Monday it had secured $80 million in funding from investors including Verizon Ventures and Microsoft’s M12 venture fund, valuing the company at half a billion dollars. The new cash…
HBO Max’s Katie Soo isn’t a fan of horror movies, but she loves Halloween. And this year, the svp of growth marketing at HBO Max is even more excited about it than usual–she’s counting on the holiday to help grow HBO Max’s subscriber base this fall. In a fall marketing campaign that went live on…
Lawn signs are one of the most reliable and impactful staples of an election. Over the years in presidential elections, there have been some iconic designs that political junkies associate with specific candidates. In a new campaign, echoing one of the most crucial issues of our time, the names of those killed through police brutality…
The bald eagle has always been a complicated icon of the United States. Ben Franklin famously referred to it as a “bird of bad moral character” due to its nature as a scavenger that would take food from other predators because the eagle is “too lazy to fish for himself.” But Franklin’s judgmental anthropomorphizing aside,…
O podcast Finitude, que faz parte da rede B9, está entre os indicados do Prêmio Jornalístico Vladimir Herzog de Anistia e Direitos Humanos. A série foi nomeada na categoria de produção em áudio da premiação, destinada a celebrar o trabalho de jornalistas e artistas que tratam do tema em sua cobertura diária. O programa de …
O post Podcast Finitude é finalista da 42° edição do prêmio Vladimir Herzog apareceu primeiro em B9.
“A Maldição da Mansão Bly” chega à Netflix como sequência de “A Maldição da Residência Hill“. Lançada em 2018 e com direção de Mike Flanagan, a história da residência Hill foi uma das boas produções originais da plataforma de streaming naquele ano, especialmente por manter um ritmo vertiginoso sem atrapalhar o desenrolar e entendimento da …
O post Mais amor, menos tensão: “A Maldição da Mansão Bly” é sequência arrastada de “Residência Hill” apareceu primeiro em B9.
She said she had “obvious concerns about working indoors during an outbreak.” The White House Correspondents’ Association pushed for more information on known infections.
Wouldn’t it be nice if you could do something to counteract environmental degradation, just by sitting around and enjoying a bubbly beverage? That’s what Coors Seltzer’s offering with its new contribution to the category–the second hard seltzer that its parent company, Molson Coors, has launched this year. And for each 12-pack (or 12-pack equivalent) of…
Beauty brand e.l.f. Cosmetics continues to push the envelope for what brands can do on TikTok with the video creation platform’s first-ever “reality show,” called Eyes. Lips. Famous. “When you run the most famous TikTok campaign in history, the next question is: How do you outdo yourself?” quipped Evan Horowitz, co-founder and CEO of Movers+Shakers,…
Key Insights How Google’s Dovekey proposals may work, and how they have political meaning Despite the chaotic mess that has been 2020, Google announcing plans to withdraw support for cookies in Chrome is still ad tech’s biggest story. The move reflects how laws such as the General Data Protection Regulation and the California Consumer Protection…
Following a trend in which American consumers increasingly see their pets as family members and are spending big bucks on products and services that emphasize animal health and well-being, 55-year-old pet retailer Petco is rebranding as a health and wellness company with a new look and a “major marketing campaign,” which will kick off in…
Key Insights The fake cheese category has historically been described by tasters as “rubbery” and “artificial with hints of Play-Doh. Daiya is positioning itself as “cheese that happens to not come from dairy.” Fake cheese grew 51% since 2017, while dairy cheese grew just 5%. It might be unspoken in the marketing world, but it’s…
Para celebrar a retomada dos campeonatos de futebol na Europa, a Pizza Hut criou uma campanha para estimular que os fãs de futebol aproveitem para jogar pebolim dentro de casa, estimulando também o distanciamento social ainda necessário por causa da pandemia Covid-19. A campanha chamada “Foosball Pizza Box” foi criada pela Ogilvy, e usa uma …
O post Na Europa, Pizza Hut cria mesa de pebolim com caixa de pizza apareceu primeiro em B9.
IBM is adding three new tools to its spate of ad product releases this year as it continues to build out a suite of AI-powered targeting offerings that don’t rely on cookies or trackers. The tech giant said it would be adding a host of new capabilities to its advertising suite around ad attribution, video…
Duas conversas no Fast Company Innovation Festival chamaram a minha atenção nestes primeiros dois dias de evento. Ambas falavam a princípio sobre como se organizar – física e mentalmente – para lidar com a vida pós-pandêmica. Sei que proliferam na internet os textos e lives sobre o “novo normal”, então as dicas pragmáticas que darei …
O post Não somos mais os mesmos nem vivemos como nossos pais na pandemia apareceu primeiro em B9.
Um novo estudo da Getty Images identificou que a crise climática é a principal preocupação do público, mesmo em meio à pandemia de Covid-19. Dados obtidos pela plataforma de insights da Getty Images, a Visual GPS, em parceria com o YouGov, mostram que o problema cresceu em importância desde a pandemia. Os resultados são baseados …
O post Pesquisa da Getty Images mostra que crise climática preocupa mais que a pandemia apareceu primeiro em B9.
“Maybe I’m Amazed” gets a pandemic-era remake.
Rationale?
“The only good thing about Independence Day in Nigeria is that it is a public holiday”
The rhetoric around patriotism, unity, and celebration, in general, have become flat and does nothing to inspire the average Nigerian on the street. People have become detached from the country, and for some good reasons.? There is a lot of Internalized anger that needs to be let out. Over the years, it has felt as if the voices of the people are not being heard, the leaders are turning deaf ears, and the problems of decades ago are still persistent today.?
For the Independence Day campaign, Orijin is to rekindle the spirit of hope in Nigerians and give them something to look forward to. To do this, we first have to be a platform on which they can vent. That is create an avenue through which citizens’ concerns can be brought to the fore, not with the intention to incite anger, pain, or despair but rather allow for healing and begin to chart a path for the future.?
“If Nigeria were a human being, Nigerians will have very colorful things to say to her”?
?The Idea?
Create a platform/channel through which Nigerians can talk to Nigeria and can say everything they have been wanting to say using the Orijin bottle as a tool.?
In a re-brand of the Surrey Hospitals Foundation, we highlight the moment every medical professional and patient inevitably faces: give up, or keep pushing. The result is an emotional moment where we see their unstoppable resolve in their pursuit of life-changing health care in Canada.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
