After years of criticism over its policies, Facebook rules now explicitly ban content that denies or distorts the truth about the Holocaust. The company’s decision–the latest in a slew of new policies aimed at cracking down misinformation from its feeds–comes amid a “rise in anti-Semitism globally,” and an “alarming level of ignorance about the Holocaust,…
Think about Casper. He’s friendly. You see him as a friend rather than a ghost. It’s similar to how Craig Dubitsky, founder of Hello Products, looks at his toothpaste product. It started with three people, a dog and an idea to make oral care that was beautiful, fun, friendly and even delicious. “Anything that goes…
At Ad Age Next: Streaming, media giants, agency leaders and major marketers will discuss how the pandemic accelerated viewer trends.
What’s at stake, who’s spending where and why.
Disney remains one of the most admired brands in the world because it delivers memorable storytelling that moves people. It knows how to touch people’s hearts and has built an ecosystem where consumers can relive their beloved film or TV show through merchandise, music, live experiences, theme parks, etc.–a world-class system that few entertainment companies…
Co-created by BBDO and Joy Collective, campaign comes after controversies over brand not being Black-owned.
As Amazon’s sixth annual Prime Day approaches, so does the unofficial start of the 2020 holiday shopping season. Much remains to be seen, including how much consumers are willing to spend before Halloween and how this will impact the remainder of Q4. If 2020 has taught us anything, it’s to expect the unexpected. But we…
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| THE ORIGINAL? Ford / Used Cars / “olor a nuevo” – 2012 “Smells new” Watch the Case Study Film Agency : Bassat Ogilvy Madrid (Spain) |
LESS ORIGINAL Dacia Duster “Perfume sample” – 2020 “For all those who forgot what the smell of new was” Source : La Réclame Agency : Publicis Conseil Paris (France) |
Each of the nine vignettes stars “Binging with Babish” creator Andrew Rea and a bottle of wax-dipped bourbon.
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Lotramin launches “Stand with Confidence” campaign on social media, in part because those long voting lines can lead to sweaty feet.
Popular meme account hopes its unique election campaign will drive despondent first-time voters to the polls.
The third-party cookie doomsday clock is now at 15 months, and the ad-tech industry is still at loggerheads over finding a viable replacement for the backbone of web advertising. Many of these discussions happen on a call every Tuesday within the World Wide Web Consortium’s (W3C) web advertising business group. The most recent call left…
In the middle of a public health crisis, wedding season has effectively been put on hold. Children aren’t rushing to hug their grandparents, and family vacations have downsized dramatically. The emotional milestones of the travel experience have nearly disappeared. Hilton is trying to rekindle that spark. In the brand’s new global campaign titled “To New…
A top editor is now reviewing Rukmini Callimachi’s reporting on terrorism, which turned distant conflicts into accessible stories but drew criticism from colleagues.
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