Since winning Bud Light’s creative business five years ago, Wieden+Kennedy New York has created a number of memorable campaigns for the beer brand. The independent agency famously introduced “Dilly Dilly” into America’s lexicon, and also pulled off an elaborate Super Bowl commercial in partnership with HBO’s Game of Thrones last year. During Adweek’s Breaking the…
At Adweek’s live virtual summit this week highlighting independent agencies and how they’ve found success during the pandemic, Facebook’s head of partner management Katie Baldwin spoke with a panel of three top agency executives: Obele Brown-West, evp of media at Tinuiti, James Townsend, global CEO of ForwardPMX and Barbara Cavness, CEO of (un)Common Logic. To…
If 2020 has brought an unprecedented reckoning around racial injustice in America, sports might be among the most impacted industries, a testing ground for just how far corporate brands can move into political discourse. NBA playoff games get canceled when players go on strike. A reckoning on Native American slurs forces the Washington Redskins to…
A spokesperson for the Accenture Interactive-owned agency confirms ‘the decision to transition out a number of our people.’
In her memoir, the former White House press secretary recounts being called out by Michelle Wolf, being asked to leave a restaurant, a wink from Kim Jong-un and more.
Country star Luke Bryan and his wife Caroline Boyer get ready(-ish) for his Jockey underwear shoot.
The department store chain’s adjusted net loss of $251 million in the second quarter beat the $538 million loss anticipated by analysts.
Key Insight: Retailers quickly responded to consumers’ desire for contact-free experiences, but not necessarily with cashierless technology. The type of retailer and location also affects how important going cashierless could be to a store’s bottom line. Checkout-free technology provider Grabango recently announced its first conversion of a GetGo Caf?+Market outside Pittsburgh, hailing the now-cashierless convenience…
A Confederação Brasileira de Futebol, responsável pela administração das seleções masculina e feminina do esporte, anunciou hoje, por meio de seu presidente Rogério Caboclo, que as duas equipes receberão diárias e premiações semelhantes daqui em diante. A notícia foi dada em uma coletiva para a imprensa, e marca um passo importante para a valorização da …
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Talend’s CMO discusses shrinking the schedule, gaining management buy-in and empathy for customers.
The Duke and Duchess of Sussex will produce an array of works including scripted and documentary series, documentary films, scripted features and children’s programming.
The Jewish New Year is literally around the corner – merely weeks away and like all holidays tables and festive dinners across cultures, wine will take center stage on people’s tables. But with the wine drinking, the partying, the fancy plates and the merriment come the unwelcome accidents.
We’ve all been there before, invited friends and family and taken out our very best china and finest linen to set the absolutely perfect table. So when guests arrive everything looks just pristine. Then the guests sit down and the plates start arriving, wine is poured and inevitably, someone reaches out for the salad plate and hop, there goes the wine – spilling in all its glorious crimson red all over your beautiful tablecloth. Instantly a state of emergency is declared; plates get moved out of the way and various versions of your grandmother’s remedy to wine spilling are tested. From dabbing the stain with salt, then talc, and soda water right down to pouring white wine over the red….and while you will swear under oath ‘it is no big deal – the machine will get it right out’, secretly inside you lament as know you will never be able to sue your beautiful tablecloth again.
Well that is now officially all over – this year you will be able to say “it’s no big deal” and REALLY mean it. The Galil Mountain Winery, working together with its agency Leo Burnett, and partnering with Hameshakem – a chain of small production factories spread out over various locations throughout the country whose goal it is to provide employment for people with disabilities – have come up with the perfect solution to all your wine spilling troubles. A festive wine giftbox that includes a bottle of wine and a tablecloth suited to the exact color of each of our wines. Whether you are drinking a Merlot, a Cabernet Sauvignon or a Syrah, we have developed the perfect tablecloth in that very exact Winetone. So that this year when you pour your guests wine, and that lost drop creates a stain, you really won’t care.
While watching prerecorded music performances on the couch at home has become the new norm for concerts, Visible is attempting to write a new pandemic-friendly festival playbook. For its latest experience, the Verizon-owned phone service has blended live performances from an actual venue with technology designed to give remote attendees control of their experience. Visible…
Brad Pitt levou 5 anos para criar um champanhe rosé exclusivo que agora chega ao mercado por singelos US$ 390,00 (mais de R$ 2 mil). Chamado Fleur de Miraval, o espumante apresenta uma mistura de 75% de Chardonnay e 25% de Pinot Noir. Ver essa foto no Instagram ? Nieuw Champagnehuis: Fleur de Miraval ? …
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Em parceria com a Riot Games, a Red Bull lança no Brasil latas exclusivas e colecionáveis em homenagem ao game “League of Legends”. A partir desta quarta-feira, 02/09, as novas embalagens da clássica versão Energy Drink estampam os personagens Darius, Riven, Katarina e Jarvan IV, e trazem uma promoção especial dentro da plataforma com direito …
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Entre os tantos destaques numa cerimônia realizada no meio de uma pandemia, o acontecimento que chamou mais a atenção durante a edição 2020 do VMA no último domingo (30) foi a performance de Lady Gaga, que usou uma máscara facial de LED por nove minutos enquanto dançava e cantava alguns dos hits de seu último …
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With millions of Americans out of work amid the pandemic, more than 50 brands will use their marketing channels to promote any job openings they might have instead of the usual blowout sales or discounts this Labor Day weekend. The companies, which include General Mills, Burger King and New Balance, have pledged to do so…
On Tuesday, Adweek turned its independent agency focus on “Multicultural Independence” with a panel moderated by Agencies editor Doug Zanger, featuring Team Epiphany founder, managing partner Coltrane Curtis and Egami Group founder, CEO Teneshia Jackson-Warner. The panel was part of Adweek’s Breaking The Mold: Creating Long-Term Success for Independent Agencies Live Virtual Summit in its…
O Banco Central apresentou oficialmente a nova cédula de R$ 200, que tem como figura de destaque o lobo-guará. A nota também já entra em circulação nesta quarta-feira, 02/09: “A nova cédula passa a ter valor legal a partir de hoje, e vai entrar em circulação à medida em que houver demanda”, disse o presidente …
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O TikTok estará presente na 12ª edição do reality show “A Fazenda”, que tem início no próximo dia 08/09, na Record. Durante todo programa, a plataforma, que já é reconhecida pelos vídeos criativos, vai funcionar como um canal de comunicação direto entre os participantes e o público, garantindo uma interação inédita no reality. As atividades, …
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