Key insight: The pandemic has highlighted consumers’ desire for brands to add value and show a human interest. It’s a good time to be in the CPG business. As stay-at-home orders forced people inside (and out of restaurants), grocery stores became one of the few storefronts that remained open for business. And as unprecedented challenges…
Sports fans haven’t had many reasons for excitement in 2020, with several keystone events canceled and seasons delayed. Even when sports like basketball have seemed on the path to returning to normal, new rounds of Covid-19 infections made each subsequent week uncertain. But for now, optimism reigns as the NFL regular season prepares to begin…
The week’s biggest moves, hits and misses.
Mulan, the live-action remake of the 1998 animated Disney classic, arrives on Disney+ today, marking the beginning of an experiment from the company to see how much revenue a major motion picture can rake in through premium video rentals instead of a traditional theatrical release. The film, whose planned March theatrical release was pushed back…
Há algum tempo os grupos de K-pop têm disputado quem bate recordes mais rápido nas plataformas de streaming e redes sociais. A “disputa” quase sempre fica entre BTS e Blackpink, com números sempre na casa dos milhões envolvendo estreia de clipes, lançamento de singles, etc. Agora, o BTS alcança mais uma marca inédita com o …
O post “Dynamite”, do BTS, é o clipe que mais recebeu comentários no YouTube até hoje apareceu primeiro em B9.
O Burger King divulgou nesta quinta (3) dois novos modelos de restaurantes que foram desenhados especificamente para o atual momento, no qual o mundo ainda precisa lidar com a pandemia do coronavírus e suas medidas de distanciamento social. As mudanças são significativas e todas voltadas a uma grande experiência de “não me toques”, desde o …
O post Com mais drive-thrus e atendimento automatizado, Burger King revela design de restaurantes “pandêmicos” apareceu primeiro em B9.
A Riachuelo está lançando nesta semana algumas peças com uma tecnologia suíça antiviral. Serão calças jeans e conjuntos de camisetas e máscaras, adulto e infantil, feitos com material tratado com a tecnologia HeiQ Viroblock by CHT, testada e aprovada em laboratórios independentes, e que promete ser eficaz numa taxa de 99,9% contra o novo coronavírus. …
O post Riachuelo lança roupas com tecnologia suíça antiviral apareceu primeiro em B9.
Duas semanas depois de confirmar sua reentrada no mercado brasileiro, a Nintendo enfim revelou ao público mais detalhes do debute oficial do Nintendo Switch no território. A companhia anunciou nesta sexta (4) que o console começa a ser vendido no Brasil no próximo dia 18 de setembro com o preço sugerido de R$ 2.999,00. De …
O post Switch começa a ser vendido no Brasil em setembro por R$ 2.999, confirma Nintendo apareceu primeiro em B9.
In today’s economy, identifying and engaging the right accounts matters more than ever.
(TrendHunter.com) The Canyon Future Mobility Concept is a new kind of urban transportation solution for riders that would enable them to get around town on their own terms and enjoy the comfort of an enclosed, weather-…
Born from a passion for motor racing and elevated to the rank of horological icon through decades of striking renditions, the TAG Heuer Carrera – original racing chronograph since 1963 – has once again been reimagined in a range of contemporary yet timeless models.
For this global launch, TAG Heuer asked DDB Paris to jointly create an ambitious 360° campaign featuring an endurance racing driver during the night part of the race, overcoming seemingly impossible challenges with outstanding mental strength and sheer passion for action, echoing the brand communication from the 90’s.
It’s been months since the world has come to a standstill because of the COVID-19 pandemic. While a lot of us still have the privilege of working from home and be with our family in this trying time – few people out there stepped up and took charge. We acknowledge them as Corona Warriors, but they have turned out to be our great teachers of humanity as well.
Mankind Pharma, the leading pharmaceutical company, took the initiative to pay tribute to these unsung heroes. With their latest film, conceptualized and executed by ADK Fortune, a WPP company and part of Wunderman Thompson South Asia Group, Mankind wishes all the doctors, pharmacists, police, and sanitation workers who taught us an invaluable lesson of selflessness, sacrifice, and above all, humanity a #HappyTeachersDay.
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| THE ORIGINAL? Derby – 2004 “Get unusual” / Source : Ad Forum Agency : 1Pointsize (India) |
LESS ORIGINAL Westin Hotels – 2020 “Element of well-being N°17” Agency : BBH London (United Kingdom) |
Key Insights The liquid soap brand is pushing for the FDA to legalize psychedelic drugs to treat PTSD, depression, anxiety and other disorders. Dr. Bronner’s “Heal Soul!” labels are very much in keeping with its longstanding, and highly effective, branding. One of the lesser-told stories of the coronavirus pandemic is how the virus, apart from…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Sends Mixed Messages About Privacy Today, Apple released a…
The UN, YouTube, Grain Media and AMV BBDO have partnered to launch a new interactive online campaign “Fight Back”, to drive action on air pollution — leveraging YouTube’s sequential storytelling format. Created by AMV BBDO and Grain Media, the campaign stars acclaimed parkour artist Georgia Munroe running from air pollution in a high-octane chase sequence that the viewer can control through a set of sequential videos.
The online film, set in a big city under a hazy fog of air pollution, follows Munroe trying desperately to escape the dangerous pollution. But will our heroine break free or become trapped? It all comes down to the viewer’s choices.
The campaign structure aims to target and deliver content to viewers on YouTube in a pre-defined sequence that unfolds the story based on if the viewer ‘skips’ or ‘watches’.
In the UN campaign, if the viewer skips the feature the heroine will meet danger and uncertainty, but if they watch the film she finds air to breathe – and a voice to demand action. The central message of the campaign is: “You can run from air pollution, but you can’t hide.”
When Activision Publishing, announced Tony Hawk’s™ Pro Skater™ 1+2, gamers around the world celebrated. In Brazil, however, there was an even bigger commotion. Fans of skateboarding, music, and video games wanted more. They wanted the music of Charlie Brown Jr. – one of the most popular Brazilian bands among skaters – to be included in the game’s soundtrack. In the end, the song “Confisco” was added to the game!
Now, Brazilians can both play a remastered version of the nostalgic game while listening to “Confisco” and watch previously unreleased footage of band in a never-before-seen music video, released to celebrate the game’s launch in Brazil on September 4th and the inclusion of the band’s song in the game’s soundtrack.
The game also includes more connections with the Brazilian audience. Players can choose to play as Bob Burnquist, the greatest medalist in the history of the X-Games, or Letícia Bufoni, one of the most successful skaters in the world today.
In the year that lead singer Chorão would have turned 50, all the love he had for skating and for music will be eternalized in Tony Hawk’s Pro Skater 1+2.
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The campaign focuses on multicultural American youth who are leading population growth, and encourages them to register to vote and let their voices be heard.
isobel’s new campaign for JET – ‘Keep on Moving’ – is the first TV advertising for the UK fuel brand in more than 20 years.
A unique take on a classic road movie theme – the campaign film features a man at a grand piano ‘driving’ through dramatic English countryside playing and singing Joe Jackson’s iconic 80’s hit ‘Steppin’ Out’. He then briefly stops at a JET forecourt to refuel before hitting the road again to resume his musical journey accompanied by the line: ‘Don’t let filling up slow you down’.
Commenting on the campaign Ben Stump, Creative Director, isobel says: “Since 1954 Jet have been on the side of the driver, aiming to get you in and out quickly. They understand that whatever you drive, or wherever you’re going, you just want to ‘Keep On Moving’. Through one man’s love of the open road (and a good old sing-song), this commercial is a beautiful celebration of that.”
The ‘Keep on Moving’ campaign is the latest activity in an ongoing brand refresh for JET – supplied in the UK by the major wholesale and fuel provider Phillips 66 Limited – and is designed to increase visibility and consideration amongst new and existing customers.
“In fine tuning the JET brand our aim is to improve the experience for our customers and to give the drivers who visit our forecourts everything they need and want to continue their journeys quickly and safely.” says Mary Wolf, Managing Director, UK Marketing, Phillips 66 Limited “It is a simple, straightforward ‘driver-first’ ethos that is perfectly captured in this new campaign.”
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