Sep
29
What brands can learn from sex workers and erotic filmmaking
Posted in: UncategorizedPanelists at Advertising Week’s ‘Pornrupted’ session also call for a more-ethical industry.
Sep
29
AARP sends creative to BBDO New York
Posted in: UncategorizedThe Omnicom Group shop beats out incumbent Grey to become the nonprofit’s new brand agency of record.
Sep
29
Havas Creative North America Hires First Chief People Officer
Posted in: UncategorizedHavas Creative North America has hired its first chief people officer as it looks to reimagine its recruiting process. It’s part of the agency’s seven step action plan to address systemic racism within the Havas organization. Havas hired Claire Telling for the role. She will serve as strategic leader for recruitment, brand and culture across…
Sep
29
Pinterest Adds Several Shopping Features in the UK, US
Posted in: UncategorizedPinterest dubbed 2020 the year of the “Great Reboot,” and shopping was the focus of its latest reboot with several updates that were introduced Tuesday. The percentage of Pinners who visited places to shop on the platform was up over 50% in the first half of 2020, the company said, adding in a blog post,…
Sep
29
Disney+ Rolls Out Remote Co-Viewing Option Ahead of Fall Premieres
Posted in: UncategorizedKey Insight: Disney+ and sister streamer Hulu have both introduced co-viewing features this year as in-person gatherings remain limited. Disney+ is rolling out a remote co-viewing feature that will enable subscribers to watch the platform’s programming together virtually. Group Watch will allow up to seven different Disney+ accounts to link up and co-view programming with…
Sep
29
Vox Media Creates Self-Serve Ad Tool for Marketers
Posted in: UncategorizedFurther investing in its offerings for marketers, Vox Media has launched a self-serve ad tool to create and submit ad campaigns, then track how they perform across properties included in the company’s in-house ad marketplace, Concert. The new tool–called Concert Ad Manager–is another step the company is taking to capitalize on its proprietary ad software…
Sep
29
Scoping Does Not Work. Never Did. Never Will
Posted in: UncategorizedLet’s pretend for a moment that it’s 1988. Not because we all want to forget about the pandemic–after all, 1988 came with its own share of tragedies. But that year also saw the birth of the greatest tagline in advertising history: “Just Do It.” They are three of the most valuable words ever to be…
Sep
29
Molson Coors and Coca-Cola hook up for Topo Chico Hard Seltzer launch
Posted in: UncategorizedThe brewer will handle marketing for the alcoholic seltzer hitting the U.S. next month.
Sep
29
Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely
Posted in: UncategorizedHow have brands, agencies and production companies been pivoting to accommodate the new reality of remote production? Adweek’s new video series, Adnatomy, explores this question. We’re sitting down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the…
Sep
29
Gannett Sells Location Data Firm SweetIQ to Uberall
Posted in: UncategorizedGannett announced today it is selling SweetIQ, a location data company it bought in 2017, to Berlin-based Uberall for an undisclosed sum. By offloading SweetIQ, Gannett becomes the latest publisher to divest from recently acquired ad-tech assets as privacy laws become more stringent, making the possession of such assets a potential liability. SweetIQ was folded…
Sep
29
Jury could hear Fortnite court fight and brands rally voters ahead of presidential debate: Tuesday Wake-Up Call
Posted in: UncategorizedPlus, tips for Amazon Prime Day, and why Uncle Ben’s rebrand could have gone further.
Sep
29
Modular Home Workout Systems – The Conceptual G-Wall Home Fitness System Hides a Gym Anywhere (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The new normal has pushed many consumers to rethink their living space as an office, classroom and even gym as they spend more time at home than ever, so the conceptual G-Wall Home Fitness System…
Sep
29
Five tips for brands preparing for Amazon Prime Day 2020
Posted in: UncategorizedExperts offer tips on how brands can score big at the annual Amazon Prime Day, a two-day shopping event taking place on Oct. 13 and 14 this year.
Sep
29
How brands are using the presidential debates to rally voters
Posted in: UncategorizedSeventh Generation, Absolut, Netflix and others are campaigning to get out the vote
Sep
29
Oreo: The Playful Network
Posted in: Uncategorized
The Playful Network doesn’t deliver super-fast 5G or state-of-the-art technology but instead celebrates our collective playfulness. Because after everything that’s happened this year, the one thing we’ve learnt is that the strongest connection we have is each other.
In a parody to TELCO over-claims, The Playful Network promises to “supercharge your connectivity” thanks to a “cutting edge connection device” – otherwise known as an OREO cookie.
Sep
29
Colgate: #Yimsu
Posted in: Uncategorized
The campaign features 3 inspirational Thais who share the brand’s optimism when it comes to the power of a smile: Auntie Jeab – a cancer survivor and Long Board SEA Games Participant; Yew – a Nurse with disabilities and an influential blogger; and Bally – an LGBT Teacher and Cyber Bullying Activist.
Sep
29
Subaru: Made To
Posted in: Uncategorized
Subaru Canada is making its case to Canadians on why there is no better vehicle to own. The new campaign leverages a series of TV and online videos that demonstrate a variety of significant claims to help inform consumers on the benefits of driving a Subaru.
The campaign uses an innovative technique to transition the footage from the past to present day where we get to see older and newer models in the same sequence.
One of the commercials speaks to the fact that 96.7% of Subaru’s sold in the last 10 years are still on the road today, touting their longevity. Another speaks to the fact that Kelly Blue Book has awarded Subaru as the most trusted brand for 6 years in a row. The third commercial speaks to fact that they have vehicles that have been an IIHS Top Safety Pick for 14 years in a row, while featuring their EyeSight® safety technology. The final one speaks to the fact that Subaru has achieved the best resale value over the last 10 years, above all other mainstream brands, cumulatively.
Sep
29
Activision / Crash Bandicoot 4: New Drop
Posted in: Uncategorized
The popular rap artist and Crash fan Quavo makes a guest appearance in the “New Drop” trailer in which Crash crashes a sneaker drop at a sneaker store and encounters the rapper. Crash spots Quavo as a genuine fan, with his blinged-out Aku Aku chain, and starts to call out the new powers and features of Crash Bandicoot™ 4 as Quavo responds back with his signature ad-libs.
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