Diesel: Teleport, Superspeed, Telekinesis

With the global launch of the new Diesel On Fadelite smartwatch, the product is placed in the hands of three super individuals who live their own versions of the iconic brand statement – For Successful Living. We follow them as they struggle with their daily annoyances: a traffic jam, a locked elevator, an inattentive waiter. How does a super-powered human deal with that?

The answer waits to be discovered, but we can promise there is one item that has something to do with it: the Fadelite smartwatch. Its new sleek and sporty design, streamlined and gender-neutral, is a bold chassis wrapped around technology that’s powered with WearOS by Google. It’s both fashion statement and superhero gadget, stepping just short of giving everybody superpowers.

Rio: Raaga by Rio

An estimated one in five Indian women suffer from PCOS. This is an often-ignored condition in women and is generally considered a personal complication and not a separate medical problem even by women. Due to the lack of education and awareness about it there are fewer diagnosed with the condition. If not monitored in time, PCOS can have a serious impact on health. The film has been created to push the viewer to listen and empathize with the pain a woman goes through during her menstrual cycle when she suffers from PCOS. It draws a comparison between two completely unexpected themes and imitates the drastic highs and lows of energy that a woman goes through during her periods. The unusual treatment of the film delivers an impactful message.

UN Women Brazil / Maria da Penha Institute: 180Play

UN Women Brazil Digital Ad - 180Play
UN Women Brazil Digital Ad - 180Play
UN Women Brazil Digital Ad - 180Play
UN Women Brazil Digital Ad - 180Play

see the work at https://www.180play.com.br/

Considered by the UN one of the top three most advanced laws in the world regarding the protection of women’s rights, the Maria da Penhas Law goes beyond prosecuting the aggressors, and provides other legal instruments, as the definition of the five types of violence: physical, psychological, sexual, patrimonial and moral.

Despite knowing of the law, 68% of the women claim to know very little about it, and 11% say that they don’t know it at all. Based on that, F.biz created “180Play – a new way of watching series, movies and soap operas”, for Maria da Penha Institute, to didactically present, through a selection of scenes from movies, series, and soap operas, the many types of aggression against women and, therefore, warn everyone – especially the victims – about the importance of reporting the aggressors.

Why those prescription drug ads are now oh-oh-oh so sexy

Once an advertising backwater, Big Pharma is now a big revenue bet for agencies and a hotspot for creatives.

The Week Ahead: The NFL season kicks off and AdColor goes virtual

 A look at some of the happenings over the next four days of interest to marketers, agencies and media players.

How WeWork and other flexible office providers are striving to save office life

New marketing and social distancing upgrades are part of the comeback plan.

Comic Books Flourish on Crowdfunding Sites, Drawing Big Names

Prominent arrivals include Boom Studios, which is working with Keanu Reeves on a Kickstarter project. But critics are questioning whether projects from established publishers are crowding out others.

The Two Men Buying Your Favorite Retailers

Jamie Salter and David Simon, one a licensing expert and the other a mall operator, are reshaping the shopping landscape by acquiring bankrupt brands like Brooks Brothers and Forever 21.

Snickers: Hunger Insurance

Snickers Integrated Ad - Hunger Insurance

Snickers Hunger Insurance is the only insurance that covers you for the mistakes you make when you’re hungry. It’s the first insurance of its kind to cover the things that typical insurance does not, paying out in Snickers bars to prevent hunger blunders from happening again.

Heinz: Feeling Heinz

Heinz Print Ad - Feeling Heinz
Heinz Print Ad - Feeling Heinz
Heinz Print Ad - Feeling Heinz

A short campaign showing how people are reminded of heinz when they feel hungry.

Bangchak: Happy Eatery

Bangchak Film Ad - Happy Eatery

Bangchak is a leader of innovation in sustainable energy that operates its business by concerning about the wellbeing of the community. We always believing in ‘sustainable happiness’. Upon the company’s 35th anniversary, Bangchak would like to share this mindset to the public to create ‘Brand Love’ among Thai consumer.

Instead of telling a story of Bangchak, we chose to present our business mindset through a comparative story of another type of business, “a local eatery”, an eating culture which sits closer to the heart of all Thais. Oftentimes, these local eateries have been featured in the social media because of the amazingly affordable price offered upholding the belief that customers’ happiness is more important than profits. This mindset secures countless of regular customers who allow the business to last for generations. “Happy Eatery” therefore best represents Bangchak’s business mindset that generated buzz around societal positive impact on online & social networks with engagement over 26 million.

Remember A Charity: The Wombles

Atomic London launch ‘The Greatest Gift’ for Remember A Charity Week featuring the Wombles.

Remember A Charity have unveiled their new campaign featuring the loveable cult classic ‘The Wombles’ to celebrate ‘Remember A Charity in your will week, 7-13 September’.

The new campaign continues the nostalgic theme from last year of ‘Your Points of View’ featuring Matt Berry, by bringing back another national treasure.

Set on Wimbledon Common, the story follows Orinoco, Bungo and Alderney wondering what to buy Great Uncle Bulgaria for his 347th Birthday. But when they try to find out, they discover that the ‘greatest gift’ is a gift to charity, highlighting the importance of leaving a gift to charity in your will.

Atomic London worked with The Wombles’ UK-based animation team, led by Simon Hodgkiss to develop a new episode. And this will be the first time the new CGI animated characters have featured in an advertising campaign. Aimed at connecting with both an older audience as well as the next generation of fans who have grown up with CGI.

Rob Cope Director of Remember a Charity said “The Wombles perfectly embody Remember A Charity’s positive message of making the world a better place for the future, in a way that resonates with the core target audience”.

“Using both the Wombles and the iconic music has the power to bring back memories, reminding people of a different place and time in their lives” says Guy Bradbury, Executive Creative Director at Atomic, “Inspiring people to think about what they would like to pass on to the next generation”

Remember a Charity are a consortium of almost 200 charities supporting a wide range of causes. This years ‘Remember A Charity in your Will Week’ is an opportunity for charities to come together and encourage more people to consider leaving a gift in their Will at a time when charities really need the public’s support.

Remember A Charity is part of the Chartered Institute of Fundraising, which is incorporated by Royal Charter (RC000910) and is a charity registered in England and Wales (No. 1188764) and Scotland (No. SC050060) and is trading for the present time as the Institute of Fundraising.

Happy Paw: Quarantine Gurus

Background
With the beginning of lockdown, people tended to get bored and complain about sitting within four walls. The wards of the Happy Paw Foundation understood them very well having been forced to isolation in their cages for months or even years. It was difficult to raise money for the needs of shelter animals during quarantine so surviving became a real challenge for them.

Goal
To raise funds for the shelter maintenance and to prove that isolation with animals is much more fun.

Solution
For people to be more willing to donate to four-legged, it was necessary to give something in return. Therefore, we decided to turn Happy Paw’s wards to “Quarantine Gurus” so that they began to teach people their own business.
Sport Gurus along with Dasha Astafieva, DJ Nana and The Maneken ran online training sessions in Zoom and Instagram.
Supported by Film.ua and Megogo Film Gurus watched Ukrainian film “Foxster & Max” on Twitch together with actress Dasha Rybak. Book Gurus read “Story told by Zhuka” with Gracia Oliyko and “I (don’t) need a dog” (a book by the young author Tais Zolotkovskaya) with Irma Vitovskaya.
Gourmet Gurus together with food bloggers Dmitry Borisov, Sergey Didkovsky, Maria Yakush, Katerina Peskova and Vladimir Yaroslavsky shared porridge recipes and ran online cooking classes. The audience was welcome to donate money for animal foodstuff.
Foreign Language Gurus helped Ukrainians master the idioms about cats and dogs and taught online lessons together with the Green Forest school. Music Gurus created playlists with their own paws selecting best tracks about four-legged on Apple Music.
Nice to know that such corporation as Crafta.ua joined “Quarantine Gurus” for a team warm-up and made their charitable contribution.

Ford: Ready for you battles

Ford Print Ad - Ready for you battles

Dom Bliskowice: Wines

Dom Bliskowice Film Ad - Wines

A visual essay about the nature’s elements that come together to make Dom Bliskowice’s natural wines – the prehistoric lime stone terroir that the vines grow upon, the sun, the water of the meandering river. These elements, making up the boutique winery’s special microclimate, are complemented by ingredients discernible in the palette notes of the wines themselves.

VideoAmp Hires Former OMG Exec to Create New TV Trading Currency

TV measurement company VideoAmp has hired Jonathan Steuer, former chief research officer of Omnicom Media Group, to help bring audience-based buying to television. TV has historically been traded on broad age and gender demographics. Steuer’s task is to build out a “transactional” currency that can be used for audience-based trading, and to get networks and…

Tourism Brands Join Forces to Get People Traveling Again

The U.S. Travel Association has a simple message for the country: Let’s go there. Anywhere. Literally, anywhere. It doesn’t have to be tomorrow, but please, put something on the calendar. Launched this morning, the new campaign titled “Let’s Go There” is a collaboration between prominent USTA members including Marriott, Disney, Delta and American Airlines, along…

Fearing Detention, Two Australian Correspondents Flee China

The forced departures highlight souring relations between the two countries and Beijing’s increasingly heavy-handed tactics to limit independent journalism.

Brands plan for the Big Game: September 8, 2020 Ad Age Digital Edition

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Home field advantage

In the COVID era, fanless venues are a common sight. Still, some leagues, teams and brands have found creative ways to make the best of a bad situation—using fun and creative promotions to bring the games home to consumers.

Fishing is the new pandemic pastime

The sport has gotten bigger than ever thanks to the pandemic, attracting millions of new participants and reactivating millions more lapsed anglers. And the sport already had momentum, particularly among women and Hispanics, as the industry encourages diversity.

‘Let’s assume it’s happening’

That’s been the motto for advertisers looking to buy sports programming in the COVID era and is the current game plan for those planning to air commercials in the pinnacle of all live TV events—the Super Bowl. The fate of the game still hinges on the National Football League getting through the season without a major disruption.

Download the latest Ad Age Digital Edition here. (4.7 MB)

Chess (Yes, Chess) Is Now a Streaming Obsession

Viewers are flocking to games during the pandemic, entranced by a charismatic grandmaster and his lightning-fast play.