Queer Lisboa, a Portuguese film festival that spotlights movies about the LGBTQ+ community, has been running for more than 20 years and is being celebrated in Europe this month. For the past decade, creative duo Marcelo Louren?o and Pedro Bexiga, who founded the agency Fuel before leaving in 2018 to start their own shop Coming…
The past few years have had a certain level of tension in America. More recently, however, the angst has ramped up with several crises like the pandemic and civil unrest unrolling simultaneously. Last night’s presidential debate is likely another agita-inducing moment that could exhaust an already frayed populace. While on the surface, this would seem…
Samsung, the country’s largest smart TV operator, has built a demand-side platform that brings all of its TV inventory under one self-serve roof. The platform aims to help advertisers use granular data to manage the reach and frequency of their campaigns across linear TV, connected TV and Samsung’s mobile and desktop video inventory offerings. Samsung…
R/GA has long taken pride in its ability to reinvent itself for the times. In an industry where agency names and their selling points easily become jumbled, R/GA has managed to stand out with the promise of reinvention every nine years, a signal to brands that it’s never content with the status quo. But a…
A Pantone revelou um novo tom de vermelho a fim de levantar discussões sobre estigmas ainda existentes em relação à menstruação. De acordo com o instituto, o “vermelho menstruação” leva o nome de Period, e é um “tom ativo e aventureiro” que busca “encorajar as pessoas que menstruam a se sentirem orgulhosas de quem são”. …
O post Pantone lança “vermelho menstruação” para quebrar estigmas sobre o assunto apareceu primeiro em B9.
A Amazon inaugurou nesta quarta (30) o Explore, plataforma da empresa que segundo a própria é dedicada a “explorar tudo, de ensino a pontos turísticos”. Disponível por enquanto apenas nos Estados Unidos a partir de um sistema de convites, a nova seção na prática tem um quê de experiências do Airbnb, fornecendo uma chamada de …
O post Com Explore, Amazon começa a oferecer aulas e guias turísticos virtuais apareceu primeiro em B9.
Jean-Raymond will focus on brand purpose.
Conversica CMO discusses how an alignment grid keeps the departments’ partnership on track
The two standard bearers of the left said they would skip the annual event in solidarity with The New Yorker Union, which plans a digital picket line.
As the coronavirus pandemic first shut down physical stores in March and prompted Americans to invest in comfortable furniture for quarantine, Overstock found itself with a flood of demand that overwhelmed its customer care staff. In the months since, the online furniture giant has scaled up its outreach efforts by shifting much of the burden…
Twitter is extending its test of voice tweets to more of its iOS users, as well as continuing its work to make transcription of those voice tweets more accessible to everyone. The social network began testing voice tweets with a limited group of iOS users in June, accessible for consumption by all users, whether they…
Zebra IQ’s annual State of Gen Z report covers all things Gen Z that marketers need to know, from platforms and influencers to fashion and sports, and everything in between. On the newest episode of our Gen ZEOs podcast, I’m joined by Zebra IQ co-founder and CEO Tiffany Zhong to discuss the findings included in…
Key Insights: The carmaker is thinking beyond linear TV, with plans to roll out a unique campaign for podcasts. Cadillac is going regional to find shoppers willing to make a purchase now. It makes sense to focus on the Escalade, given its special place in the automotive ranks. For Cadillac CMO Melissa Grady, every auto…
In this live episode of Ad Age Remotely, WPP’s CEO discusses the future of the agency model, post-pandemic.
Instagram Shop began rolling out in the U.S. in July. The tab allows users of the photo- and video-sharing application to browse and purchase products from a variety of brands without leaving the app. If you want to add some extra security to your shopping experience, you can tell Instagram to always require your PIN…
Rinki Sethi joined Twitter as chief information security officer, filling a role that had been vacant since last December, when Mike Convertino left the social network to join cybersecurity provider Arceo. Sethi had been vice president and CISO at cloud data management provider Rubrik, and she previously held related roles with IBM, Palo Alto Networks,…
Key Insights: Marketers should think about each campaign individually and ensure they speak to their audience with the correct language and context. Understanding how audiences engage with media is key to effective advertising today. As marketers are having a harder time than ever getting their messaging to consumers in the Peak TV landscape, several publishers…
After months of internal controversy and public scrutiny over allegations of discriminatory working conditions and systemic racism, Cond? Nast has appointed Yashica Olden as its first-ever global chief diversity and inclusion officer. The Nashville native will report to Stan Duncan, chief people officer, at the international media company. Her first day is Oct. 26, and…
As empresas Natura, Heineken e Rock in Rio se uniram em um projeto que resultou na transformação de 10 toneladas de copos plásticos utilizados na edição 2019 do festival em embalagens de novos produtos da Natura. A iniciativa resultou na produção de 670 mil unidades de tampas do novo Desodorante Corporal Spray de Natura Humor e evitou a …
O post Natura, Heineken e Rock in Rio transformam copos plásticos do festival em embalagens de cosméticos apareceu primeiro em B9.
The chairman-CEO says via video that no one will be expected to come back to the office until there is a vaccine, and even then some remote work will continue.
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