Hasta La Creative!

On the occasion of its 75th anniversary, the Lebanese Army made a special statement this year: in a bold and unique move, the army has turned the traditional camouflage pattern of its soldiers uniforms into illustrations of people embracing, kids playing, couples holding hands and generations coming together, to celebrate and encourage peace and unity. Soldiers marched the streets of the capital Beirut on August 1st wearing their PeaceCamo uniforms.

Onlia, provider of digital home and auto insurance, in partnership with DDB Canada created a mass display of sand-circles and sculptures as a visual reminder for beach-goers to follow proper safety precautions and social distancing measures amid COVID-19.

Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla. The fans in question are two young Italian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The pair, Vittoria Oliveri and Carola Pessina, became a global sensation when a video of them playing a 12-shot rally between two rooftops went viral. Struck by the girls’ passion for the game, Barilla and Federer, the brand’s ambassador and the girls’ tennis hero, decided to surprise them both on the same rooftop after lockdown was lifted.

Jack Daniel’s is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming August 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.

Jack Daniel’s first ever virtual music festival “Crash the Couch” will be presented free via YouTube and available to stream on mobile devices and computers. The two-day event aims to bring back much needed entertainment and help promote rising artists in lieu of live concerts and summer festivals. “Crash the Couch” will raise donations for the Sweet Relief COVID-19 Musicians Fund, providing financial assistance to career musicians and music industry workers who have been unable to work amid pandemic-related restrictions.

“Crash the Couch” will feature Jack Daniel’s cocktail demos, custom merchandise, and music across the two-day lineup, performed by a diverse range of popular and emerging artists including Black Pumas, Tank and the Bangas, Brandy Clark and more. In addition to a close partnership with YouTube, C3, the company behind festivals such as Lollapalooza and Austin City Limits, was enlisted to help to help bring the festival to life.

Inspired by The GIANT Company’s authentic and personal approach to connecting families for a better future, Brownstein Group developed a creative spot that shows all the ways the company gives back to the communities it serves. Underscoring the company’s philanthropic focus on eliminating hunger, healing the planet and changing children’s lives, the spot incorporates footage from community partners including Children’s Hospital of Philadelphia and Philabundance. “The spot speaks to our shared experiences and how The GIANT Company is a partner to its communities and the families it serves,” said Marc Brownstein, president and CEO of Brownstein Group. “Our latest work together creatively expresses these values and reveals the deeper purpose The GIANT Company finds within its team members and customers.”