Hasta La Creative!

The spot showcases AbsorbX, the first cat litter that uses odor-absorbing “Desert Dry” minerals, by taking a trip to a desert dry outpost in the Old West. Bringing a sense of humor and practicality to the subject of cat litter, these spots offer a fresh take on the ‘expected’ cat litter ad. For a new approach in a typically straightforward and “icky” category, The Arm & Hammer and VIA teams partnered with the CGI powerhouse Moving Picture Company (the force behind the live action The Lion King movie) to bring these western cats to life. This campaign is a cinematic, surreal and an adorable metaphor for what cat owners will really experience – which is a litter that will absorb and dry the stuff that smells faster than any other litter they’ve used.