Hasta La Creative!

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Starwax

Today, 43%* of French people (including 54% 18/24 years old) believe that being a maintenance and cleanliness freak is a quality. Indeed, by their perfectionism, the maniac takes care of others. The emergence of the “cool maniac” that is taking shape today in a post-covid world has been Starwax’s reason for being since 1946. Through its highly specialised products, the brand is an expert in cleanliness and maintenance and wants to make maniacs proud.

Advertising Agency:Buzzman, Paris, France
Vice President:Thomas Granger
Managing Director:Julien Levilain
Seniors Art Directors:Victor Sidoroff, Mickael Krikorian
Seniors Copywriters:Victor Sidoroff, Mickael Krikorian
Art Director:Gianni Leotta
Copywriter:Romuald Mevaere
Associate Director:Isaure Goetz
Account Manager:Clémence Gateau
Head Of Strategic Planning:Clément Scherrer
Pr Communication Manager:Paul Renaudineau
Rights Management:Dee Perryman
Head Of Production:Vanessa Barbel
Production:Assya Mediouni, May Pham, Charlotte Chadeau
Executive Production:5ROADZ
Decorator:Isabelle Baudry
Designer:Isabelle Baudry
Photographer:Jérome Galland, Agent LNB
Touchup artist:Adrien Bénard
Executive Engraver:James Lefèvre

Print
Skoda

You know what it’s like … you’re comfortably settled in the back of the car, lulled by the sound of the engine and the passing landscapes, and sleep creeps up on you. Your eyes close, your body relaxes, your head drops from left to right and very quickly you find yourself in a very improbable position. Your neck is at a 45° angle, your face is crushed up against the window and your arm stuck is in the seatbelt. You’ve had a very bad sleep and you look completely ridiculous. And that’s all it takes for your loved ones to make fun of you and rush to capture your contortion act to share on social media.

ŠKODA wanted to acknowledge and respond to this insight, familiar to anyone who’s ever tried to get some sleep on a car journey. The Sleep Package, a USP available as an option, consists of two adjustable headrests so that passengers can finally get some proper, comfortable sleep. And that means no more stupid positions and silly photos!

Advertising Agency:Rosapark, France
CoFounders:Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-Francois Sacco
Copywriter:Dimitri Lucas
Art Director:Anthony Lietard
Managing Director:Sacha Lacroix
Group Account Director:Romain Bruneau
Account Director:Maxime Persuy
Project Manager:Clara Bizet
Strategic Planner:Louise Imbert
Social Media Manager:Clément Bonnet
Community Manager:Céline Mingot
Art Buyer:Phitsana Dieu
Print Production & Postproduction:Julia ?Flusin, Delphine Cotellon
Communications Director:Lauren Weber
Photographer Director:Sophie Ebrard
Agent:Wyatt Clarke & Jones
Production:5ROADZ
Print Postproduction:Nick Nedeljkovic

Film
Kellogg’s

Advertising Agency:K1, London, United Kingdom
K1 ECD:Emma De La Fosse
Executive Creative Director:Charlie Wilson
Copywriters:Emma De La Fosse, Charlie Ditchfield
Art Directors:Charlie Wilson, Connor Stephen
Account team:Jessica Lyons, Alex Light
Business Lead:Lauren Martin
Planner:Amelia Redding
Production Company:Nexus Studios
Director:Smith & Foulkes
Illustrator:Dante Zaballa
Animator:Dante Zaballa

Film
International Paralympic Committee

With Tokyo 2020 now postponed until 2021, the IPC wanted to find another way to continue the momentum and keep the spotlight on Para athletes. The answer was to look forward to the greatness coming next year, but with a twist – showing it from the perspective of David Brown, the fastest fully blind sprinter in the world, running 100 metres in under 11 seconds, and a competitor at the London 2012 and Rio 2016 Paralympics.

For 17 seconds, we experience the world as David did during the men’s 100 metres T11 final in Rio – the sounds of the crowd, in-race commentary from Jerome Avery, David’s guide runner, as well as David’s feelings. The whole time, the screen is almost totally black, to give viewers an idea of the extent of vision impairment experienced by T11 competitors.

Advertising Agency:adam&EveDDB, London, United Kingdom
Chief Creative Officer:Richard Brim
Creative Director:Laura Rogers, Andre Sallowicz
Creative:Edd Gold
Planner:John Blight
Head Of Planning:Milla McPhee
Global Brand Director:Polly Dedman
Account Manager:Andy Billman
Business Affairs:Klaudia Jozwicka
Designer:Andre Sallowicz
Typographer:Andre Sallowicz
Producer:Charles Woodall
Editing Company:Marshall Street Editors
Editor:Guy Savin
Edit Producer:S.J. O’Mara
Post Production:Etc.)
Post Producer:Jon Purton
2d Artist:Sarah Crux
Colourist:Connor Coolbear
Audio Post Production:Factory
Audio Post Engineer:Jack Hallett
Audio Post Producer:Beth Massey, Deborah Whitfield
Soundtrack:Daniel Pemberton, Inspire The World

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O post Para anunciar contratação, Tottenham debocha do rival Arsenal no Twitter apareceu primeiro em B9.