(TrendHunter.com) These home organization innovations range from discreet storage boxes to modular garment racks.
When looking at notable architecture, standouts include Adrià Escolano and David Steegmann’s…
(TrendHunter.com) These indoor planter products range form sci-fi character planters to modular indoor garden furniture.
Standouts include the terraplanter, an “all-natural planter with a porous exterior that…
After facing intense pressure in recent weeks, the Washington Redskins have officially begun a review of the team’s nickname. In a statement from the team, owner Dan Snyder said: “This process allows the team to take into account not only the proud tradition and history of the franchise but also input from our alumni, the…
A LEGO anunciou esta semana uma nova linha de produtos voltada para adultos que busca recriar pôsteres no formato pop art com pecinhas de montar. Intitulado LEGO Art, a marca assim como a Forma busca reconectar o público mais velho com seu lado criativo de maneira a “canalizar o seu artista interior e criar um …
O post LEGO lança linha de produtos adultos que recriam pôsteres em pop art apareceu primeiro em B9.
Customers are becoming less trusting of companies using their data. Here’s what you should do to keep their trust.
Rather than defending meager linear growth, agencies should move toward the exponential growth that awaits the developers of useful products.
Disney+ is streaming a live-capture film of “Hamilton.” It’s just the latest chapter in a deepening relationship between the company and the musical’s creator.
The scenario we are living leads us to rethink and rethink all kinds of thoghts and habits. About LGTBIQ + Pride week, Findasense has launched an own campaign against the pandemic of hatred towards this group called “This Pandemic is not cured in a laboratory.” That is precisely the slogan of the new Findasense digital campaign in the week of # Pride2020. Findasense, a global consultant with a hybrid marketing agency and digital transformation and customer experience consultancy model, fosters a company culture that advocates diversity, multiculturalism; but above all, for being a space free of discrimination. Federico Khaski, Global Content Lead, Innovation Leader from Findasense explains that “The Covid 19 experience has been new for everyone, or almost everyone. Unfortunately, there are those who were already accustomed to having to take extreme precautions, coming to feel fear for everyday things such as going outside. you could say that some face a pandemic from the day they were born, but unlike covid, the cure for it is not in the laboratories. ” The campaign has been launched through Findasense’s digital channels in its 12 markets and with the support of its 300 employees. Access the campaign and video here through the Findasense Insights blog.
A new icy feeling in the heart of Beaufort Lager’s freshness, has been the core of the brand in recent times. For this film, Power, Character, Virility, Big thrills, Freshness, Seduction have been precisely dosed to transport you to the heart of this freshness.
In 30-50 years when technology literally gets its thoughts and data together, what would it tell us? Kaspersky glimpsed the future and found the answer. In a short futuristic film, created DDB Russia for Kaspersky, we were showed what the world would be like in the near future. A human will eradicate cyber threats as a phenomenon. There won’t be any hackers at all. And only organic coexistence of people and technology will establish. People will be able to concentrate on their arts and science. And that will have an impact on everyone from babies and dogs to smart bathroom. Every day when we open the news it’s hard to believe that something good can happen to the world. But it will. If only technology has cyber-immunity and we the people have dreams. Then nothing can stop us from changing reality for the better together. Now the word to technology, in its first appeal.
Let’s fight the hate on social networks, one post at a time.
Inspired by the meaning of the original rainbow flag, Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ Rights. By redesigning it’s Vodka Glasses they showed that their commitment goes far beyond a date, a month or event a celebration. Because from the years to come we will continue to drink from this vodka glasses.
The corona crisis has profoundly changed our world. A lot is different than before. And even if the return to normality seems to be within reach in some places, it is even more important not to suddenly fall into old patterns. In Corona times, you should definitely not shake hands to protect yourself and others. Getty Images gets this message straight to the point with a new video produced in collaboration with the Swiss creative agency Jung von Matt/Limmat. The star of the show is the bestseller among the stock images: the hand-shake.
Depois de alguns teasers misteriosos, a Epic Games confirmou no fim da noite desta quinta-feira (2) o lançamento do Capitão América no “Fortnite”. O super-herói da Marvel Comics será disponibilizado no jogo na forma de uma skin, podendo ser comprado a qualquer momento pelos usuários pelo preço de 20 dólares (ou dois mil V-bucks, no …
O post Agora você pode jogar com o Capitão América no “Fortnite” apareceu primeiro em B9.
Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.
“The Labor Department said Thursday that initial jobless claims rose by 1.427 million,” CNBC reports. “Economists polled by Dow Jones had expected a rise of 1.38 million for the week ending June 27. In a separate report, the Labor Department said 4.8 million jobs were added in June, but that survey was taken in the middle of the month and likely doesn’t reflect the reopening pauses and rollbacks of some states recently.” Keep reading here.
More context: “U.S. economy gains 4.8 million jobs, unemployment rate falls to 11.1 percent,” via NBC News.
Datacenter’s Bradley Johnson reports some good news on the ad jobs front: Ad employment is growing again. U.S. advertising, public relations and related services employment rose by 5,000 jobs in June, according to figures from the Bureau of Labor Statistics. That’s the first increase since employment began falling in March amid the COVID-19 pandemic, Johnson says.
Employment in advertising, public relations and related services—ad agencies, PR agencies and related services such as media buying, media reps, outdoor advertising, direct mail advertising and other services—stands at 454,400 jobs. That’s still a loss of 36,700 jobs vs. before the pandemic.
Johnson says U.S. ad agency staffing is showing signs of stabilizing. There’s a one-month lag in data for ad agency employment, but BLS figures reveal that ad agencies cut 1,800 jobs in May—vs. a loss of 9,700 jobs in April.
Johnson’s prediction based on BLS data: A month from now, we will learn that ad agencies staffing in June increased for the first time since February. Latest figures here.
Ad Age Datacenter subscribers get access to all the exclusive competitive intel tucked into Ad Age Agency Report 2020, including:
• Agency Family Trees 2020, a database of the world’s 25 largest agency companies with profiles, agency holdings, financial facts and links to related content.
• Expanded rankings of agencies by discipline, downloadable in Excel.
• Fast facts and figures on more than 400 agencies and networks.
We published our first Agency Report in 1945, and in the decades since then, this annual deep dive into the advertising and marketing-services agency ecosystem has become an industry must-read. You’re already a Datacenter subscriber, right? You really are missing out if you aren’t.
If you want to go back to an office, why do you want to go back to an office? In a fascinating poll-based Medium post titled “Where (and How) We Want To Work” (subhed: “Things I learned asking 200 people about working from home”), Kinship chief marketing officer Jonah Bloom, writes,
That answer for most is co-workers. That’s right, it’s not the donuts or ping pong table, it’s the chance to work with, learn from, and befriend people. Just over 32% of respondents said professional collaboration with co-workers was the number one reason to be in the office, and 22% said their top reason was socializing with co-workers.
Keep reading here.
As if Facebook didn’t have enough trouble already—see Ad Age’s Facebook boycott tracker—the social network just admitted to mishandling user data once again in a Wednesday blog post with the wonky title “Improving Data Limits for Infrequently Used Apps, Simplifying Platform Terms and Developer Policies.” Konstantinos Papamiltiadis, VP of platform partnerships, writes that,
In 2014, we introduced more granular controls for people to decide which non-public information—such as their email address or their birthdate—to share when they used Facebook to sign into apps. Later, in 2018, we announced that we would automatically expire an app’s ability to receive any updates to this information if our systems didn’t recognize a person as having used the app within the last 90 days.
But recently, we discovered that in some instances apps continued to receive the data that people had previously authorized, even if it appeared they hadn’t used the app in the last 90 days. For example, this could happen if someone used a fitness app to invite their friends from their hometown to a workout, but we didn’t recognize that some of their friends had been inactive for many months.
From the last several months of data we have available, we currently estimate this issue enabled approximately 5,000 developers to continue receiving information—for example, language or gender—beyond 90 days of inactivity as recognized by our systems.
Keep reading here.
Now that Pride Month is a wrap, a quick look at Pride’s footprint across social video, via analytics platform Tubular Labs, which has shared the following stats exclusively with Datacenter Weekly:
• Facebook videos with a Pride theme (and specifically labeled or tagged as such) generated 71.4 million views in June.
• Brands posted 17 percent of all of June’s Pride videos on Facebook.
• Among the top Facebook videos about Pride from the influencer realm: “Daddy’s Girl,” from AmbersCloset, in which Amber Whittington brought on her father, former NFL running back Arthur Whittington, to talk about Pride (and specifically his lesbian daughter).
Meanwhile, social influencer platform CreatorIQ tells Ad Age Datacenter that on Instagram:
• Pride content generated over 262 million engagements—likes, comments and re-grams—in June.
• More than 107,000 Insta posts included Pride-related hashtags in June.
• The top three Pride-related hashtags on Instagram across the month were #pride, #pridemonth and #loveislove.
The newsletter is brought to you by Ad Age Datacenter, the industry’s most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.
Ad Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.
This week’s newsletter was compiled and written by Simon Dumenco.
MARTINI wants to celebrate the importance of time spent with friends. At a time when there is evidence of a crisis in socialisation. In this way, millions of people every year decide to go to another country, for job or study reasons. This means that they have to make a great effort to seek new friendships where they go. So MARTINI will make the arrival at their new destination a time of creating new relationships. Making the task of meeting people easier.
A third of food is wasted around the world and yet, millions of people are going to bed hungry. Foodie is a smart AI-powered app by UNWFP that helps you combat food wastage by helping you buy only what you need. That way, you can eat everything you want to, waste nothing and even save some $$ on your grocery bills. With Foodie, everybody wins!
Bibliotherapy is an increasingly popular way to help people with mental health issues and is defined as the use of books as therapy in the treatment of mental or psychological disorders. This campaign aims to move bibliotherapy online, giving individuals who have been suffering with mental heath issues a “prescription” to books that can help them on their way to recovery.
Entre os meses de abril e julho, a Honda realizou uma ação social em prol do conserto de ventiladores pulmonares, com o objetivo de aumentar o número de aparelhos disponíveis para o atendimento aos pacientes infectados pela Covid-19. O auxílio foi destinado aos hospitais no entorno das unidades fabris de automóveis Honda em Sumaré (São …
O post Honda realiza conserto grátis de ventiladores pulmonares para hospitais de São Paulo e Amazonas apareceu primeiro em B9.
For the advertising industry, embracing AI and automation is not a threat to creativity, but a liberator of it.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
