McDonald’s: Graduation 2020

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McDonald’s

In June, Italian high school seniors were about to face the final exams before graduation. On the occasion McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.

Advertising Agency:Leo Burnett, Milan, Italy
Creative Director:Nicoletta Zanterino
Senior Copywriter:Maria Chiara Alegi
Junior Copywriter:Francesca Amadasi
Junior Art Director:Sonia Montella
Head Of Client Services:Acsinia Messina
Retail Consultant:Paola Di Sciascio
Senior Account Manager:Francesca Bertocco
Account Executive:Serena Giuliani
Strategic Project Manager:Simona Ventrella
Community Manager:Federica Doria, Cristian Di Pietrantonio
Head Of Planning:Ilaria Fruscio
Senior Strategic Planner:Ornella Vittorioso

Uber buys Postmates and ad employment is growing again: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters. 

Uncomfortable Conversations: 'Almost every position I had … I was the first African American in that role'

Michael Jackson, who held marketing roles at GM, Coke and Pepsi, discusses the importance of mentorship for people of color.

Opinion: Why the holding company model doesn’t make room for diversity

Real change needs empathy, not sympathy. It takes life experience, not advertising expertise. And it requires rising leaders to re-imagine the ‘fit it in or get out’ industry we’ve inherited.

Spotify: Spotify Premium Duo

Inside the Ad World’s Diversity Revolution: Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 8 Minutes and 46 Seconds Lead to Change Across the…

Amarilo: Your new world

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Amarilo

After the pandemic, the world changes. Now we live in a new world where everything we do outside, now we do it in our homes. And our brand, Amarilo, has perfect spaces for this new reality in its home sales.

Advertising Agency:Mullen Lowe SSP3, Bogota, Colombia
Creative Directors:Jaime Duque, Camilo Monsalve
Art Directors:Anderson Álvarez, Daniel Ramos
Copywriters:Leonardo Jiménez, Jhonnathan Triviño

Amarilo: Your new world

Amarilo Print Ad - Your new world
Amarilo Print Ad - Your new world

After the pandemic, the world changes. Now we live in a new world where everything we do outside, now we do it in our homes. And our brand, Amarilo, has perfect spaces for this new reality in its home sales.

Hispanic creative executive Sergio Alcocer on how to embrace ‘social impact’ and why the ‘total market’ approach is failing

The former LatinWorks chief creative officer joins the ‘Ad Lib’ podcast to discuss Rest of the World, his 3-year-old agency, and give his take on the new drive for diversity sweeping corporate America.

Influencers and their agencies are the unintended victims of the Facebook boycott

Brand cutbacks add salt to the wounds of creators already reeling from COVID-19.

LIQ: TeleDOGference

Signs with QR codes were placed at some closed dog parks and by scanning them, pet owners were able to get an invite in their calendars and schedule a video conference with other dogs who usually play at that park. It was easy to get those buds together again, at least for now until they can meet again at the park.

Rohlik.cz: No Smile Land

Waze: Safe too

Being a woman should not be a risk. With SafeToo, women will never come home alone again.

TBC Insurance: Thanks to Frontliners

We thank medical personnel who are away from their families to fight against Covid19.

How Netflix Beat Hollywood to a Generation of Black Content

The company didn’t set out to build a big library of Black programming, but now it’s the envy of its rivals.

Top 100 Fashion Trends in July – From Face-Covering Antimicrobial Jackets to Fashion House Pivots (TOPLIST)

(TrendHunter.com) The wide range of July 2020 fashion trends explore the ways designers are preparing for the different seasons experienced throughout the globe. There are many creative designs being practiced and…

Top 100 Health Trends in July – From Virus-Safe Fitness Centers to Sustainable Hand Sanitizers (TOPLIST)

(TrendHunter.com) The July 2020 health category is full of innovative examples of how consumers are fairing during the COVID-19 pandemic. In addition, many of the examples on this list hint at the possible future of…

Top 100 Lifestyle Trends in July – From Anti-Contact Door Openers to Portable Mask Sanitizers (TOPLIST)

(TrendHunter.com) The July 2020 lifestyle round-up showcases the dramatic changes that consumers are facing since the onset of the global COVID-19 pandemic and what new protocols are being implemented for safety….

Top 100 Branding Trends in July – From QSR Gaming Consoles to CPG Self-Service Ad platforms (TOPLIST)

(TrendHunter.com) A number of July 2020 branding strategies emerged that can help consumers connect with companies in new and different ways. One of the major July 2020 branding strategies comes from KFC, which…

Top 65 Multimedia Trends in July – From AR Car-Displaying Apps to AI-Powered Painting Systems (TOPLIST)

(TrendHunter.com) The July 2020 multimedia trends showcase innovations that are intended to awe audiences either through promises of convenience or opportunities of entertainment. Much of the examples in this list…