Hasta La Creative!

Online
McDonald’s

In June, Italian high school seniors were about to face the final exams before graduation. On the occasion McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.

Advertising Agency:Leo Burnett, Milan, Italy
Creative Director:Nicoletta Zanterino
Senior Copywriter:Maria Chiara Alegi
Junior Copywriter:Francesca Amadasi
Junior Art Director:Sonia Montella
Head Of Client Services:Acsinia Messina
Retail Consultant:Paola Di Sciascio
Senior Account Manager:Francesca Bertocco
Account Executive:Serena Giuliani
Strategic Project Manager:Simona Ventrella
Community Manager:Federica Doria, Cristian Di Pietrantonio
Head Of Planning:Ilaria Fruscio
Senior Strategic Planner:Ornella Vittorioso

Michael Jackson, who held marketing roles at GM, Coke and Pepsi, discusses the importance of mentorship for people of color.

Print
Amarilo

After the pandemic, the world changes. Now we live in a new world where everything we do outside, now we do it in our homes. And our brand, Amarilo, has perfect spaces for this new reality in its home sales.

Advertising Agency:Mullen Lowe SSP3, Bogota, Colombia
Creative Directors:Jaime Duque, Camilo Monsalve
Art Directors:Anderson Álvarez, Daniel Ramos
Copywriters:Leonardo Jiménez, Jhonnathan Triviño

The former LatinWorks chief creative officer joins the ‘Ad Lib’ podcast to discuss Rest of the World, his 3-year-old agency, and give his take on the new drive for diversity sweeping corporate America.

The company didn’t set out to build a big library of Black programming, but now it’s the envy of its rivals.

(TrendHunter.com) The July 2020 health category is full of innovative examples of how consumers are fairing during the COVID-19 pandemic. In addition, many of the examples on this list hint at the possible future of…

(TrendHunter.com) A number of July 2020 branding strategies emerged that can help consumers connect with companies in new and different ways. One of the major July 2020 branding strategies comes from KFC, which…