Chuck and Nandi Welch, the husband-and-wife duo leading brand consultancy Rupture Studio, have built their business bridging gaps between clients and audiences they want to reach. Since launching the New York-based company in 2010, the Welches have helped brands such as PepsiCo, Hennessy, BET and skincare brand Fresh strategize with new insights and ideas for…
TikTok removed more than 49 million videos for violating its content policies in the second half of 2019, according to the company’s latest transparency report released this morning. The short-form video site “proactively caught and removed” 98.2% of those videos before a user reported them, with 89.4% removed before they were seen by any users,…
O CEO do Twitter e da Square, Jack Dorsey, anunciou a doação de US$ 3 milhões para iniciar um programa universal de renda básica. O programa beneficiará 14 cidades dos Estados Unidos onde os prefeitos defendem pagamentos recorrentes aos cidadãos a fim de reduzir a insegurança econômica e a desigualdade social, que devem se agravar …
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Dando continuidade em sua estratégia de ser um superapp, a Rappi anuncia o lançamento global de três serviços voltados ao entretenimento dentro da plataforma: Rappi Games, Rappi Live Events e Rappi Music. Por meio desses lançamentos, o app passa a “entregar” entretenimento e diversão em tempos de quarentena e isolamento social. “Temos como objetivo fazer com …
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Toyota hypes the Highlander Hybrid with a little help from a dramatic model rocket launch in the desert.
The Aug. 5 deadline is approaching to nominate a rising star for this year’s Ad Age 40 Under 40.
On July 24, 2010, YouTube invited its community to participate in a feature-length film project that became Life in a Day, which drew 80,000 submissions, premiered at Sundance in 2011, was released globally in theaters and has been watched on YouTube over 16 million times. Nearly 10 years to the date–Saturday, July 25–the Google-owned video…
The year was 1911. Her name was Helen Lansdowne. She was a true trailblazer and ad industry pioneer. Known as the best copywriter of her generation, she also became Vice President and ran J. Walter Thompson with her husband Stanley Resor for 40 years. She hired and mentored women writers. She introduced sex appeal to […]
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Depois do Droid Life ter reportado no começo da semana, o Google confirmou ao The Verge nesta quinta (9) que está experimentando nos EUA disponibilizar a localização de semáforos no Google Maps. O teste por enquanto acontece no aplicativo para Android nas cidades de Nova York, São Francisco, Los Angeles e Chicago, sendo pensado pela …
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Running a digital marketing campaign is complex enough. What if you added a constantly shifting, multi-tiered regulatory environment? Welcome to marketing a cannabis brand, where success depends on hard work, good counsel and clever use of technology. Jeremy Agers, director of demand generation at MyRemede, is making it work. His startup CBD brand partnered with…
Facebook Blueprint, the social network’s business education program, rolled out a series of free elearning courses related to community management. The courses are designed to support community leaders from all sectors, including agencies, brands, non-governmental organizations and nonprofits. Topic areas include: Defining and establishing a community: Building an online community, community goals and community guiding…
When it comes to diversity and inclusion, the cannabis industry is uniquely positioned to reconcile its own troubled roots. According to an ACLU report this year, Black Americans are almost four times more likely than white Americans to be arrested for marijuana-related offenses. Yet today, the thriving legal cannabis market still has far to go…
For those who can’t wait for the next big release from their favorite artist, British website builder Zyro is attempting to fill that gap with artificial intelligence. The company launched a platform this week that automatically generates sometimes-passably-realistic lyrics in the style of Taylor Swift, Kendrick Lamar and The Beatles as a way to promote…
Love Malone’s long career in advertising spans both brands and agencies. The founder of The Gradient Group consultancy spent close to a decade in pharma at GSK and Merck. After that, Malone landed in the agency world as a senior strategic manager at BBDO and then had the role of Ogilvy’s global director for four…
Let the post-third-party cookie testing begin. CafeMedia will start using ID5’s digital advertising identity product as the industry searches for a new way to monetize the open web following Google’s decision to rid its market-leading Chrome browser of third-party cookies by 2022. Paul Bannister, chief strategy officer of CafeMedia, said there’s a “chicken-and-egg problem” to…
600 & Rising, an organization formed last month to advocate for Black people who work in the advertising industry, has formally appointed a board of directors. The board will help 600 & Rising “execute its mission of dismantling systemic racism in the U.S. advertising industry through effective policy and zealous advocacy,” according to the nonprofit….
A LATAM Brasil entrou na madrugada desta quinta (9) com um pedido de recuperação judicial nos Estados Unidos, se tornando a primeira empresa brasileira a recorrer ao famoso “Chapter 11” da legislação estadunidense. O capítulo conhecido como lei de falências garante proteção momentânea das empresas em relação a seus credores, de forma a permitir uma …
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Nascido da união dos times de várzea de São Paulo, o movimento “Várzea Sem Fome” ganha a Cervejaria Brahma como parceira. A iniciativa pretende auxiliar as comunidades carentes de São Paulo nesse momento de pandemia levando alimentos às famílias que são a base do futebol de várzea. A iniciativa fará um leilão virtual com artigos …
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The software company is looking to ramp up its marketing efforts to better connect with consumers.
Should advertisers with fixed budgets spend more money on a single ad format, or should they spread their budgets across multiple formats? Twitter teamed up with Magna and IPG Media Lab on a study to answer that very question. The social network and the two IPG Mediabrands units said the results of “Mixing It Up:…
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