Hasta La Creative!

Never-ending improvement makes Brembo becoming number one brake in the world.

For the 60th anniversary of the iconic photo of Che Guevara taken on March 5, 1960 by Alberto Korda, Havas Paris designed a print campaign to appealing to the visual memory of photo enthousiasts.

Today, social networks showcase a creative society whose most used element to promote photographs is the hashtags on Instagram. #clouds represents 107 million hits and images. In this context of image overload, how can one photograph still make a difference?

Some images though are engraved in our minds and belong today to the heritage of the world. Many of them were captured with a Leica. A word associated with a hashtag is enough to bring these mythical pictures back to life in everyone’s imagination. This is the mechanics of the new Leica campaign by Havas Paris: a photo exhibition without photos, relayed in print and in social media.

The popular manga “Promise Neverland”, which is scheduled to be made into a live-action movie this winter. In promoting this work, we paid attention to the popular character “Krone”, who plays a role in monitoring the protagonist. To mimic that role, we used various gaps in the city of Shibuya as advertising media. The image of Krone watching from the shadow was developed as an advertisement.

We all know the rules. Stay home, avoid crowds, work remotely – the list goes on. But in Los Cabos, these rules are a little different. Here, they are a reminder that good times are unstoppable. So it’s time we started living by a new but familiar set of social guidelines.