Hasta La Creative!

One of the country’s largest advertisers will entertain elevator pitches from some shops attending the Ad Age Small Agency Conference.

Facebook teamed up with the Small Business Roundtable in May on a U.S. version of the State of Small Business Report, and the Global State of Small Business Report, released Wednesday, contained many of the same conclusions. The social network teamed up with the World Bank and the Organisation for Economic Co-operation and Development to…

A sweeping national security law passed by China in June has unsettled news organizations and created uncertainty about the city’s prospects as a hub for journalism in Asia.

Film
McDonald’s

During the past few months we have all longed-for closer contact with one other, and for more freedom and joy. Now it’s mid-summer and in The Netherlands we can finally – and carefully – come a little closer to one other again. And that is exactly why McDonald’s have created a special Happy Bag. A bag full of exclusive summer Must Haves and two dinner coupons, to make your best mate, brother, mother, uncle – or anyone else – happy.

Participants only have to indicate in the McDonald’s App why they want to surprise this person. And this reason will also serve as inspiration to surprise some winners. There are also new Happy Coupons in the App every week – for yourself or to share with someone else.

Advertising Agency:TBWANEBOKO, Amsterdam, Netherlands
Production:Pink Rabbit
Director:Ishmael ten Heuvel

Film
The Automobile Association

Advertising Agency:adam&EveDDB, London, UK
Group Executive Creative Director:Ben Tollett
Chief Creative Officer:Richard Brim
Managing Director:Paul Billingsley
Copywriter:Matt Woolner
Art Director:Steve Wioland
Social Creative:Lauren Booty
Planning Partner:Heather Alderson
Senior Planner:Claire Strickett
Business Director:Victoria Ellis
Account Director:Lesley Smith
Account Manager:Megan Hill
Business Affairs:Gemma Davies, Martin Eels
Designer:Olly Watts
Typographer:Olly Watts
Artwork:Dave Callow
Animator:Ed Christie
Media Planner:Izzy Rhys-Davies, Hannah Brady, Hamish Kydd, Joe Wood, Lucy Cook, Carly Shrubb, Sara Gonzalez, Paul Sweeney, Robert McGovern, Victoria Stroud
Production Company:Mjz
Producer:Alicia Richards
Director:The Perlorian Brothers
Puppeteer:Santa Didžus, Dana L?ce
Production Designer:Juris Zukovskis
Cinematographer:Janis Jurkovskis
P.:Janis Jurkovskis
Editing Company:Trim
Editor:Dominic Leung
Post Production:Etc.)
Post Producer:Jon Purton
Vfx Supervisor:Giles Cheetham
Colourist:Luke Morrison
Music Supervisor:Tom Stanford, Theodore
Audio Post Production:Factory
Soundtrack Name and Composer:Sofi Tukker, Drinkee
Photographer:James Day, Martins Cirulis
Print Producer:Siobhan Squire
Group Marketing Director:Tracy Abraham
Head Of Brand Marketing:Will Harrison
Senior Marketing Manager:Ria Purser
Senior Marketing Manager – Media:Alexander Brown
Marketing Executive:Nikita Marlow

Media
Nike

Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite.

Nike Japan released a collaborative ‘zine’ called Create with Air Max allowing sneaker lovers to make their own unique mark on Air Max through an exclusive pilot experience. By scanning a black and white ‘coloring book’ style outline of the new shoe silhouettes, users can customise their own 3D Air Max designs in real-time.

An AR model of each shoe hovers above the page, rendered in real time as the user colors each section of the physical zine pages. The user can then sign their finished design and have it transformed into a unique animation, which can then be shared online or even submitted to Nike as part of the larger editorial campaign.

Conceptualised and developed by AKQA, the zine experience incorporates the best submissions from influencers, and sees them published in a magazine along with influencer interviews, community creations, and the interactive AR creation feature.

The idea was born from the COVID-19 circumstances, which left people largely isolated, and unable to come together as they had prior, but also looking for new ways to explore and express their creativity.

Advertising Agency:AKQA, New York, USA
Advertising Agency:AKQA Shanghai
Advertising Agency:AKQA, Tokyo
Group Creative Director:Tim McDonell
Associate Creative Director:Daniel Busch
Creatives:August Ostberg, David Svedenström
Designer & Art Director:Matteus Faria
Brand Editor:Shunsuke Mori
Motion Designer:Zack Chua
Strategist:Kasumi Mizoguchi
Ux Designer:Gabe Beck
Client Partner:Hideaki Hara
Account Director:Faris Raucci
Senior Project Manager:Eiji Nakamura
Director Of Technology:Steven Gutteridge
Creative Technology:Buboy Paguio, Chewy Wu
Tech Manager:Joe Jin
Photography:Andrew Goldie