Facebook has reportedly begun notifying administrators of pages linked to musical artists in the U.S. that they must activate a new setting prior to Aug. 1 for officially licensed music videos to be added to those pages. Sarah Perez of TechCrunch reviewed materials that were sent to admins, reporting that they will not be tasked…
Todo mundo sabe a essa altura que a Sony lança no fim do ano o PlayStation 5, mas é o escopo deste “todo mundo” que no momento salta aos olhos da companhia. Tanto que o Bloomberg reporta agora que a empresa estaria dobrando a fabricação da leva inicial de consoles que chega ao mercado, de …
O post Sony deve dobrar fabricação do PlayStation 5 em 2020 para atender demanda da pandemia apareceu primeiro em B9.
The whole soft drink category in Ukraine communicate with young people. But Sokovinka is bought by adults. Our drink helps them to sweeten their weekdays. Weekdays when you can catch the “zlynka”. That’s like feeling angry, but only a bit. When someone leaves dirty dishes on a table, when you’re having a hard day or standing in a long queue in a shop. In such situations our drink is the one to succour. It helps to cool down, become softer and, thanks to the sweet taste, releases much more “feel-good” chemicals. Thats why we decided not to talk about techno parties, the Kanye West’s new drop or summer parties until the morning. We decided to talk honestly – about ‘’zlynka’’ situations which our Sokovinka smoothes.
Dangerous scenes look fascinating in movies. Disasters, burglaries, fires — seeing them on a comfortable couch, we feel on edge yet secure. But real life doesn’t offer the second take. So we’ve made a movie about everyday life where Ajax plays the leading role. He is certainly not a master of drama, but no doubt, he is the best in class when security is art.
TASK: To make Mastercard a multi-sensory brand by building a new channel of brand communication with the audience through senses that have not previously been used for advertising purposes. Engage the Atlas Weekend audience and reach an additional 1.5 million target audience with minimal media costs.
SOLUTION: Let those who are unable to hear the sound—feel the sound. We invited the American music translator, Amber Galloway Gallego. Amber is the author of a unique style of translating music into sign language. At the event, she conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MastercardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body.
RESULTS: The total media coverage of the project was 17,455,039, which is 872% more than planned. More than 200 hearing impaired people took advantage of the #MastercardVibes activity. More than 100 songs were translated during the performances. Over 70 media resources lighted up the information for free. Thanks to a master class from Amber Galloway Gallego and her team, a new profession has emerged in Ukraine—sign language interpreters specializing in translating music.
Leo Burnett Bangkok with Thai Health Promotion Foundation trigger people to quit drinking alcohol to stay safe and well during COVID-19 pandemic. During this time of COVID-19, people have got to be extra cautious living their daily life to avoid the virus while stay fully conscious at all time to be able to plan life well in order to fight through this crisis. But, drinking lessens people’s conscience and decreases the ability for people to stay aware and being on top of their games. Thai Health Promotion Foundation needed to raise an awareness to continue encouraging Thai people to quit drinking, especially during this time when quitting drinking can really help people to stay safe and be able to efficiently fight through crisis. Leo Burnett Bangkok released a simple setup black & white TVC to set tone and grasp people’s attention in contrast to all other surrounding media, showing how being drunk jeopardizes social distance, personal hygiene, financial and family wellbeing, with the ultimate trigger using a kid to call out for their parents to stop and think before consuming alcohol, leaving a question for the drinkers to make a decision on which kind of a man they want to be.
Mercedes-Benz EQ Power Technology: Let the progression takes the wheel. The demand for plug-in hybrid electric vehicles (PHEVs) in Thailand has grown significantly over the past few years. To catch up with tremendous market growth, Mercedes-Benz never stops improving and developing our technology from day one. However, there’s still no brand that can register PHEV more strongly in the market until now. So for us, apart from remembering the EQ Power Badge, our consumers need to understand the true meaning of what EQ Power stands for. We believe that progression can lead to perfection. That’s why we keep improving our vehicles and innovations all the time and the process is already well underway. To showcase that we are the brand that truly celebrates intelligent progression and stands on the side of it, we introduce our belief “Powered by Progress” with a human touch. Discover a story of a determined coffee shop owner who meticulously pays attention to every detail and never stops exploring for the best.
Altair’s CMO discusses how the launch became a message of positivity in a time of uncertainty.
In Russia, lethal weapons are either forbidden or their sale is strictly regulated. However, there is no law to control the sale of another deadly weapon that all of us can access. Widespread and powerful, it causes numerous deaths on a daily basis. Over 90% of all plastic ever produced has not been recycled. ?nd when it was not recycled it turned into a weapon. Bottles, packs, earsticks. tubes and all of the plastic products every day turn from helpers to killers, but the hands in this blood are still our hands, hands of all humanity. These prints were part of the wide-scale campaign aimed at raising awareness of the situation. We want to talk with people about plastic, we want to show that using such things requires responsibility, we want to explain that all of us take part in this process day by day and we need to stop.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What to Expect From Peacock, As NBCUniversal’s New Streamer Debuts…
It’s a tradition synonymous with summer-but thanks to the Covid-19 crisis, many kids won’t be operating lemonade stands this year. Luckily for some, Country Time, with help from agency Leo Burnett, has stepped in with a bright idea to inject a bit of “juice” back into the lemonade economy. The brand has created a relief…
Agency holding companies have spent big on shoring up their data capabilities in recent years in a bid to future-proof their operations in an industry increasingly dominated by Big Tech names. First up was Dentsu Aegis Network in 2016 with a billion-dollar purchase of a majority stake in Merkle. Then came IPG putting up $2.3…
Peacock is finally here. The ad-supported streamer from Comcast-owned NBCUniversal makes its national debut on television screens around the country today. The arrival of the service, the lowest tier of which is free, marks NBCUniversal’s first big push to capitalize on consumers’ accelerating shift away from linear television while carving out a space for advertisers…
Facebook is halfway through a far-reaching advertiser boycott designed to last until the end of July, a standoff that could extend if the company doesn’t meet the organizers’ demands to clean up the spread of hate speech and misinformation on its platforms. It puts big-name brands participating in the boycott in a precarious position; there’s…
Pernell Cezar, co-founder and CEO of BLK & Bold, discusses his two-year-old brand on the Marketer’s Brief podcast.
Chuck E. Cheese, Monterey Bay Aquarium and Spin Master work to impress players on the uber-popular game.
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The rise of Covid-19, has caused more women and children to experience domestic violence. Uber Eats aims to help create a discreet and immediate way for women and children to get help, without alerting their attacker.
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