Miralax: Crankypated

New Zealand Human Rights Commission: Voice of Racism

To combat everyday racism that exists in New Zealand, the NZ Human Rights Commission and Clemenger BBDO Wellington created an online experience that challenges anyone to put themselves in the shoes of someone on the receiving end of racism.

By visiting the VoiceOfRacism.co.nz website, every user has a unique, unpredictable experience, allowing them to feel the overwhelming impact of incessant racism. Celebrated filmmaker and anti-racism advocate Taika Waititi gives his voice to deliver the hundreds of micro-aggressions which came from personal experiences of real people from around New Zealand.

“The site is designed to be endless, with micro-aggressions coming at you from all directions,” says Brigid Alkema, Executive Creative Director of Clemenger BBDO. “The aim of the project was to collect the raw, ugly truth, and present that in a way that lets you sit with that burden as intimately as possible. This experience is inherently a challenge. One you have to actively choose to opt into, ready to come face-to-face with that ugliness, willing to do the work and learn.”

Listeners can unpack their personal journey through the website experience, by exploring what they’ve heard and learning how to recognize and challenge racism in their own lives.

Spotify: Jam the Jam

Spotify Integrated Ad - Jam the Jam
Spotify Integrated Ad - Jam the Jam
Spotify Integrated Ad - Jam the Jam

Spotify will release exclusive jam sessions only when users find themselves on a traffic jam, increasing the appeal of using the streaming service on the car instead of the radio.

Vans: Vans Pro City

Vans Experiential Ad - Vans Pro City
Vans Experiential Ad - Vans Pro City
Vans Experiential Ad - Vans Pro City

To promote the Vans Pro Classics Vans will give NYC the same protection their shoes have, making street furniture its own communication medium.

World Health Organization: World's Biggest Team

World Health Organization Integrated Ad - World's Biggest Team
World Health Organization Integrated Ad - World's Biggest Team
World Health Organization Integrated Ad - World's Biggest Team
World Health Organization Integrated Ad - World's Biggest Team
World Health Organization Integrated Ad - World's Biggest Team

Because health is a team effort, the World Health Organisation will invite everyone to be a part of their team, and will do so by presenting itself as a sports team at the Tokyo 2021 Olympic Games.

Durex: The Unfuckables

Durex Integrated Ad - The Unfuckables
Durex Integrated Ad - The Unfuckables
Durex Integrated Ad - The Unfuckables
Durex Integrated Ad - The Unfuckables

The Unfuckables are those the society sees as non-sexual. Durex will put them on the frontline of their new campaign not only showing they are able to have sex but that they exceed in it.

What Brands Should Know in the (Unlikely) Event of a TikTok Ban

It’s been a few weeks since the news broke about the Trump administration considering a TikTok ban. With growing tensions between the U.S. and China, loyal TikTok users and brands are wondering when and if this could happen, and more importantly, what a world without TikTok would look like. Late last year, when its data…

Bumble and Babe Wine Are Alleviating the Stress of Pandemic Breakups

Going through a breakup is tough. Going through a breakup when you live with your partner is harder. And going through a breakup when you live with your partner and there’s a global pandemic going on, well, that’s about as hard as it gets. Luckily, for those who have found themselves in the latter scenario,…

Com Topo Chico, Coca-Cola vai lançar sua primeira bebida alcoólica nos Estados Unidos e América Latina

A Coca-Cola anunciou na última quinta (31) o lançamento de uma versão hard seltzer da Topo Chico nos EUA, marcando a primeira ocasião em que a companhia investe em bebidas alcoólicas em um de seus principais mercados. Previsto para ser comercializado em 2021, a Topo Chico Hard Seltzer como bem diz o nome será uma …

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BuzzFeed builds proprietary e-commerce platform to 'reclaim' retail revenue from Google and Amazon

The publisher is looking to own readers’ shopping journeys on its pages, with better data, deeper relationships and a smoother customer experience.

Barstool Sports Meets Trump, Frat Boys Win

It’s a perfect match for this fratty, swampy summer, as nostalgia surges for Trump’s first underdog campaign and a more uncertain future looms.

Nike: You Can't Stop Us

Just as you can’t stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together.

Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Part of Collection

Paddletek: Go Again

Marie Keating Foundation: Don't Cook Yourself

With summer comes the dusting off of everyone’s barbecues – ready to be fired up again. And this summer that’s truer than ever, as more people are cooking at home and spending more time in the garden. Everyone loves getting out the grill under the sun, but the question very quickly becomes “what’s cooking – the BBQ or the person using it?”.
Death rates in Ireland from melanoma skin cancer are one of the highest in Europe, and the rate of cases is on the increase. 90% of new skin cancer cases are from avoidable UV damage, which goes to show that people just don’t take the sun seriously.

Klepierre: We Are Open

Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open
Klepierre Outdoor Ad - We Are Open

As we start to come out of lockdown and search for a new normal, Klepierre, a major player in shopping center real estate in continental Europe, is welcoming back customers through “We Are Open”, a new digital outdoor campaign.

The series of colorful images by Parisian illustrator Séverine Assous convey warmth and the joy of re-connecting. At the heart of each illustration are the employees who have returned to work and to whom Klepierre want to express gratitude – these are the people who give life to the centers. The dynamic artwork also serves as an important reminder of the precautions we still need to undertake in order to move freely and safely.

Mercado Libre: One x One: A show for a hero

To give back to the essential workers who have been on the frontlines of COVID and to continue raising money for those in need, GUT and Mercado Libre partnered with 10 popular Latin American musicians for intimate 1×1 performances with essential workers including doctors, nurses, social workers and front line volunteers at iconic concert venues across Latin America.

“Ten shows of astonishing intimacy and robotic cameras capturing the inexplicable connection between two people through music. Ten artists and ten honorees representing thousands of others … singing and chatting, 8 meters away from each other. The idea of ??being there for each other”, concluded Juan Cabral, Director.

The Last Dance Spikes Again on Netflix After Serving as a Live Sports Replacement

The Michael Jordan documentary series The Last Dance, co-produced by ESPN and Netflix, saw its ESPN release date moved up two months to April, helping fill the vast programming gap left by the quick collapse of live sporting events. As live sports return for the first time in four and a half months, the docuseries…

Nike Creatively Unites Athletes; Google Posts First-Ever YOY Revenue Decline: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Clever Video Editing Portrays a Message of Unity in Nike’s…

Facebook boycott comes to a close. Or does it?: Friday Wake-Up Call

Also, WPP reports U.S. diversity stats, Walmart flips over meatless burgers and brewers toast improving sales.

Off-White x Childish Gambino: The Collapse

Media
Off-White x Childish Gambino

An Off-White x Childish Gambino collaboration with “American Building Blocks” as the theme. The jenga demonstrates the inevitable downfall of society with all its issues as blocks. Each block of demise comes with its own tidbits. Experiential advertisement created by Miami Ad School, United States for Off-White x Childish Gambino, within the categories: Fashion, Public Interest, NGO.

Advertising Agency:Miami Ad School, New York, USA
Instructor:Lindsei Barros
Copywriter:Samruddhi Pawar
Art Director:Kaiqi Cai