Wearing a mask has proven to be an easy and important way to stem the spread of the coronavirus, yet many New Yorkers still aren’t doing it. This is especially true of younger people who may feel invincible to COVID-19. How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don’t preach. Don’t fear-monger. Do the opposite. Make them smile, engage and share with their peers.
Despite Lebanon’s economy collapsing, and its forests burning the Lebanese came together in a beautiful display of unity. This inspired Exotica to see the beauty in the charred pots that survived its warehouse burning down.
During lockdown, Abaad wanted to spread its helpline among victims of domestic violence through a balcony activation & influencer camouflage videos with hidden messages for women to watch safely.
On June 14th, we made the Insta heart icon run out of red to spread awareness about blood banks running out of blood. With everyone under stay-at-home orders, blood donations have plummeted in the last few months, we decided to fight the rising threat of a global blood shortage.
Konbini and Café Grand’Mère found themselves a common objective: reconnect the youth to their grand-parents. How? By interviewing France’s most popular performer and artist Mister V, along with his grandma, Georgette, in her living room. Their love and complicity can be seen in this interview whose format derived from Konbini’s iconic « BFF interview », traditionally reserved to long standing musical or acting duos. On that very special and wholesome occasion, they renamed it BGF: Best Grandma Forever.
As Romania was being fully impacted by the COVID-19 pandemic, hospitals across the country scrambled to make more ICU beds available. So they proceeded to send home hundreds of terminally-ill patients without a care plane and without treatment. Hospice Casa Sperantei, the leading NGO offering palliative care, needed to raise awareness to this dramatic issue and convince people to donate in a moment when everybody was only paying attention to COVID-19. We created a series of 360-degree photos and posted them on Facebook inviting everyone to rotate the image so they could see thus beyond the freshly made available ICU beds and discover the stark reality of the abandoned terminally-ill cancer patients. As we were not allowed to take any pics inside the hospitals, we had to recreate the scenes as realistically as possible in 3D. In the quarantine period, Hospice Casa Sperantei centers managed to have 3,958 patients in care and to perform 5,049 consultations remotely. Their specialists made 1,059 visitsat home and offered 690 psychological counseling sessions.
It’s time for retail to RESET. Innovation and creativity will lead the way. Together, let’s design our future.
Thank you for helping us recognize the top advertising and marketing technology providers by voting in our second annual Adweek Readers’ Choice: Best of Tech Partner Awards. We are once again putting the power in the hands of our community and want to offer you–the readers–a say in who should rise to the top. The…
As television viewing shifts to streaming, so too is ad tech. PubMatic is vying for position in the bourgeoning over-the-top, or OTT, market with a header bidding solution that brings a digital-like way of trading media to TV. “This is how television is going to be bought and sold in the future,” said Jonas Olsen,…
Facebook Gaming unveiled two new updates that will help video content creators monetize their content on the social network. First, Level Up creators who have reached at least 250 “returning weekly viewers” will now be able to access Fan Subscriptions, a feature that allows fans to pledge a monthly donation to their favorite creators in…
It’s time for all of us to look inward to our industry and begin the conversation about diversity and inclusion. In my experience, at most agencies and companies in Los Angeles, most creatives are white, a few are Asians, but only one or two, if not zero, are Black or brown people. And many leaders…
Depois de passar por todo tipo de acusação envolvendo falta de cuidado com seus funcionários durante a pandemia do coronavírus, a Amazon revelou nesta terça (16) uma nova inteligência artificial que vai começar a usar nos seus depósitos para garantir que os trabalhadores estejam seguros de qualquer contaminação da doença. O recurso, intitulado “Distance Assistant”, …
O post Amazon começa a usar inteligência artificial para promover distanciamento social nos depósitos apareceu primeiro em B9.
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Guinness
The quarantine has affected us all and made it impossible to film or photo-shoot any new ad campaigns. But solid brand assets not only that are worth reconsidering, but are even expected by the fans. In the light of the incoming lifting of the lockdown (waited by all of us impatiently) Guinness found a good context to make use of its iconic imagery and historical slogan. Couldn’t wait for that sofa to turn into a bench and the ceiling into sky.
Advertising Agency:Wings CLL, London, United Kingdom
Executive Creative Director:Razvan Capanescu
Creative Director:Joseph Martin
Art:Joseph Martin
Vp Marketing:Paul Markovits
Senior Brand Manager:Daniela Ene
Film
Alcohol and Drug Foundation
During isolation, some of us may have been drinking more. That’s not healthy for anyone, but especially not for the kids who’ve been watching. While it’s important for adults to find ways of unwinding and staying connected to friends, it’s also important to be aware of just how much we influence those around us.
Advertising Agency:Icon Agency, Australia
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Mini
Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Chief Creative Officer:Carlos Andrés Rodríguez
Creative Directors:Sonia Barrera, Duvan Villegas
Art Director:Luis Ortega
Copywriter:Yekar Osorio
Account Executive:María Fernanda Silva
Film
FedCaf
As bars and restaurants prepare to reopen next week following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join “Helpy Hour” and buy one drink for the price of two in support of their favourite locals.
Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO’s intangible cultural heritage of humanity list.
Advertising Agency:Happiness, Brussels, Belgium
Executive Creative Management:Karen Corrigan
Chief Creative Officer:Geoffrey Hantson
Creative Director:Katrien Bottez
Content creative director:Kenny Vermeulen
Creatives:Roxane Schneider, Pieter Claeys
Strategic Planner:Wesley Roeland
Account:Arthur Dewachter
Digital PM:Julie Post
Editor:Simon Schuurman
Digital Team:Bliss
Film
Deliveroo
Deliveroo is celebrating the return of their customers’ favourite big-name and local restaurants to their delivery platform. It means well-loved meals from KFC, Burger King, Wagamama and a host of others can once again be ordered online or via the Deliveroo app and delivered straight to your door, contact-free. Whilst the campaign doesn’t claim things have returned to normal, these are the glimmers of hope that normal isn’t too far away.
Advertising Agency:Chime360, London, United Kingdom
Ecd:Ross Neil
Copywriter:Jake Haynes
Art Director:George Wait
Production Company:Agile Films
Director:Zac Ella
Producer:Jude Vermeulen
Post Production:Martin Fickling, JP Blunt, Agile Films
Editor:Martin Fickling, JP Blunt, Agile Films
Sound Design:Ben Leeves, 750mph
Colourist:Paul Harrison, Freefolk
Account team:Stephen Attree, Sam Daniels, Joe Humphries
Head of Partner Marketing:James Sutton
Marketing Director UK:Caroline Harris
It’s not up to Arnold Donald, the CEO and president of the world’s largest cruise line, Carnival Corporation, to decide when his ships are back in the water. It’s a decision that consumers will make. “When society has decided at what level of risk it’s willing to live with this particular virus, then we can…
Nonprofit Women in Immersive Technologies Europe said Tuesday that Facebook became its first strategic partner, and the social network will help support its work to push diversity matters and spotlight female talent working in the virtual reality and augmented reality sectors in Europe. Financial support from Facebook will help WiiT Europe organize local events and…
At a time when civil rights protests across the country have prompted companies to take an inward look at their own diversity picture, Mars’ lead CMO Jane Wakely believes that all brands can and should do more to address these issues. “I just want to say, personally, that it’s really important that we stand up…
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