Hasta La Creative!

A PepsiCo anunciou uma mudança completa na linha Aunt Jemima, que inclui um novo logo e um novo nome para produtos como panquecas e xaropes. A marca foi criada em 1889 e adquirida pela Quaker Oats em 1926. Hoje, a Quaker pertence à PepsiCo, que informou a mudança sem especificar qual será o novo nome …

O post PepsiCo anuncia mudança na linha de produtos Aunt Jemima por estereótipo racista apareceu primeiro em B9.

It’s no secret that, especially with continued fallout from the Covid-19 pandemic, agencies have had to make tough decisions about staffing, with layoffs an unfortunate and common occurrence. Additionally, the general move to more remote work, which could be a permanent change in some form, has brands and agencies determining the best way to approach…

A new tool from IBM Watson uses public health data and artificial intelligence to track where Covid-19 is on the rise or decline so that marketers can better customize their advertising to the pandemic situation in a particular area. The feature, called Covid-19 Triggers, is one of many initiatives the tech giant’s advertising tech arm…

If NBCUniversal had been able to hold its annual in-person upfront presentation for advertisers as planned last month, Seth Meyers would not have held back on the jokes about his employer’s new streaming service, dubbed Peacock. “My favorite part of Peacock is that the name was under wraps for 18 months,” the comedian-talk show host-producer…

Nearly 20 business publishers called on the digital media ecosystem to curtail data leakage in online ad auctions, signing on to an open letter published earlier this week by media auditor BPA Worldwide. The letter, co-signed by publishers including Adweek, experiential company Questex and b-to-b marketing firm Bombora, states that the real-time ad bidding protocol…

First came a slew of streamers with pluses in their names. Now the new trend among streaming services is their color of choice: purple. Whether it’s the new all-in-one streamer HBO Max, short-form mobile service Quibi or the streaming platform and device maker Roku, streaming television services are using a deep purple as the dominant…

Os recentes protestos por causa do assassinato de George Floyd dispararam inúmeros protestos e manifestações contra a violência policial nos Estados Unidos e no mundo. Por isso, diversas celebridades e empresas aderiram à causa para apoiar o movimento Black Lives Matter. Dessa vez, quem prestou sua homenagem em forma de apoio foi a banda britânica …

O post Black Sabbath cria camisa em homenagem ao Black Lives Matter e vai doar todo o lucro ao movimento apareceu primeiro em B9.

Google revealed new tools and resources today aimed at helping nonprofits and small and midsized businesses begin the recovery process from the Covid-19 pandemic. The company added $200 million to its annual Ad Grants, bringing its total to $1 billion for nonprofits dealing with pressing issues such as Covid-19 recoveries (particularly in developing economies) and…

Last week, more than 600 Black advertising professionals signed an open letter demanding urgent action from agency leadership regarding system racism in the industry. In the days since the letter became public, its primary organizers have channeled their momentum into a nonprofit named 600 & Rising and secured a partnership with the 4A’s. Periscope group…

A Bombril se tornou alvo de críticas nas redes sociais nesta quarta (17) por anunciar um produto cujo nome tem conotação racista. Definida pela empresa como “perfeita para a limpeza pesada”, a esponja de aço inox Krespinha foi apontada por muitos usuários como uma associação pejorativa ao cabelo do público negro. Disponibilizado no site oficial …

O post Nova esponja de aço da Bombril tem nome associado a termo racista apareceu primeiro em B9.